#741E73
Closest named color: Purple (#800080). oklch(40.9% 0.156 328.5), rgb(116, 30, 115).
Aa
White text reads best on this color (9.65:1).
About this color
#741E73 is a dark, vivid purple. In OKLCH its lightness is 41%, its chroma 0.156 and its hue 328°. Its hue sits between the warm and cool halves of the wheel. The nearest named color is Purple (#800080), ΔE 0.039 away. White text reads best on it, at 9.65:1.
| Hue family | Purples |
| Lightness | dark (41%) |
| Chroma | vivid (0.156) |
| Temperature | in between |
| Nearest name | Purple (#800080) |
| Black text | 2.17:1 |
| White text | 9.65:1 |
Values
| HEX | #741E73 |
| RGB | rgb(116, 30, 115) |
| HSL | hsl(301, 59%, 29%) |
| OKLCH | oklch(40.9% 0.156 328.5) |
Contrast
WCAG 2 contrast ratios are the conformance target: AA needs 4.5:1 for body text and 3:1 for large text, AAA needs 7:1. APCA Lc values are supplementary guidance from the WCAG 3 drafts.
| Pair | WCAG 2 | Result | APCA | APCA guidance |
|---|---|---|---|---|
| White text on #741E73 | 9.65:1 | AAA | Lc -95.7 | Preferred for body text |
| Black text on #741E73 | 2.17:1 | Fails | Lc 12.6 | Not readable |
| #741E73 text on white | 9.65:1 | AAA | Lc 91.3 | Preferred for body text |
| #741E73 text on black | 2.17:1 | Fails | Lc -11.0 | Not readable |
Tints and shades
A 50–950 scale built in OKLCH: the hue is held, lightness follows a Tailwind v4-like curve, and every step is kept inside the sRGB gamut. This color sits at step 800.
-
Step 50
50
#FAF3FA
oklch(97.2% 0.012 325.7)
-
Step 100
100
#F4E4F3
oklch(93.6% 0.026 327.7)
-
Step 200
200
#ECCEEA
oklch(88.5% 0.05 328.1)
-
Step 300
300
#E2ACDE
oklch(81% 0.091 328.8)
-
Step 400
400
#D17DCE
oklch(70.7% 0.146 328.3)
-
Step 500
500
#C358C0
oklch(63.1% 0.185 328.6)
-
Step 600
600
#AE38AD
oklch(55.6% 0.202 328.2)
-
Step 700
700
#952894
oklch(49% 0.188 328.4)
-
Step 800
800 (this color)
#741E73
oklch(40.9% 0.156 328.5)
-
Step 900
900
#622461
oklch(37.7% 0.121 328.3)
-
Step 950
950
#3A1639
oklch(27% 0.077 328.5)
#741E73 with color blindness
Simulated with the Machado et al. (2009) model. ΔE is how far the color moves: below about 0.02 you would not notice a change.
| Vision | Seen as | Shift (ΔE) |
|---|---|---|
| Protanopia (no red cones) | #103D75 | 0.166 |
| Deuteranopia (no green cones) | #364971 | 0.141 |
| Tritanopia (no blue cones) | #782B46 | 0.087 |
| Achromatopsia (no color) | #454545 | 0.157 |
Harmonies
Hue rotations in OKLCH that keep this color's lightness and chroma.
Complementary
The opposite hue (180°).
- #741E73
#741E73
oklch(40.9% 0.156 328.5)
- #005A22
#005A22
oklch(40.8% 0.116 148.6)
Analogous
Neighbouring hues, 30° either side.
Split complementary
The two hues beside the complement (150° and 210°).
Triadic
Three hues spaced 120° apart.
Palettes with this color
Curated palettes that contain a color within ΔE 0.04 (OKLab) of #741E73, closest first.
Similar named colors
The eight closest entries in our named color list, with their ΔE distance.
- Purple #800080 ΔE 0.039
- Rich Purple #720058 ΔE 0.052
- Velvet #750851 ΔE 0.059
- Dark Magenta #8B008B ΔE 0.062
- Rebecca Purple #663399 ΔE 0.075
- Grape Purple #5D1451 ΔE 0.076
- Red Purple #820747 ΔE 0.080
- Warm Purple #952E8F ΔE 0.086
Use #741E73 in your product
Turn it into light and dark UI roles checked for contrast, then export to Tailwind v4, shadcn/ui, CSS or design tokens.