#741B79
Closest named color: Purple (#800080). oklch(41% 0.164 325.7), rgb(116, 27, 121).
Aa
White text reads best on this color (9.65:1).
About this color
#741B79 is a dark, vivid purple. In OKLCH its lightness is 41%, its chroma 0.164 and its hue 326°. Its hue sits between the warm and cool halves of the wheel. The nearest named color is Purple (#800080), ΔE 0.032 away. White text reads best on it, at 9.65:1.
| Hue family | Purples |
| Lightness | dark (41%) |
| Chroma | vivid (0.164) |
| Temperature | in between |
| Nearest name | Purple (#800080) |
| Black text | 2.17:1 |
| White text | 9.65:1 |
Values
| HEX | #741B79 |
| RGB | rgb(116, 27, 121) |
| HSL | hsl(297, 64%, 29%) |
| OKLCH | oklch(41% 0.164 325.7) |
Contrast
WCAG 2 contrast ratios are the conformance target: AA needs 4.5:1 for body text and 3:1 for large text, AAA needs 7:1. APCA Lc values are supplementary guidance from the WCAG 3 drafts.
| Pair | WCAG 2 | Result | APCA | APCA guidance |
|---|---|---|---|---|
| White text on #741B79 | 9.65:1 | AAA | Lc -95.6 | Preferred for body text |
| Black text on #741B79 | 2.17:1 | Fails | Lc 12.7 | Not readable |
| #741B79 text on white | 9.65:1 | AAA | Lc 91.2 | Preferred for body text |
| #741B79 text on black | 2.17:1 | Fails | Lc -11.1 | Not readable |
Tints and shades
A 50–950 scale built in OKLCH: the hue is held, lightness follows a Tailwind v4-like curve, and every step is kept inside the sRGB gamut. This color sits at step 800.
-
Step 50
50
#FAF3FA
oklch(97.2% 0.012 325.7)
-
Step 100
100
#F4E4F4
oklch(93.6% 0.027 325.8)
-
Step 200
200
#ECCEED
oklch(88.6% 0.053 325)
-
Step 300
300
#E1ABE2
oklch(80.8% 0.096 325.8)
-
Step 400
400
#D07CD4
oklch(70.7% 0.153 325.4)
-
Step 500
500
#C355C8
oklch(63.1% 0.197 325.9)
-
Step 600
600
#AE34B5
oklch(55.7% 0.213 325.6)
-
Step 700
700
#95249B
oklch(49.1% 0.198 325.8)
-
Step 800
800 (this color)
#741B79
oklch(41% 0.164 325.7)
-
Step 900
900
#622265
oklch(37.7% 0.128 325.9)
-
Step 950
950
#3A153B
oklch(27% 0.082 326.5)
#741B79 with color blindness
Simulated with the Machado et al. (2009) model. ΔE is how far the color moves: below about 0.02 you would not notice a change.
| Vision | Seen as | Shift (ΔE) |
|---|---|---|
| Protanopia (no red cones) | #003E7C | 0.174 |
| Deuteranopia (no green cones) | #304877 | 0.147 |
| Tritanopia (no blue cones) | #772C49 | 0.095 |
| Achromatopsia (no color) | #454545 | 0.166 |
Harmonies
Hue rotations in OKLCH that keep this color's lightness and chroma.
Complementary
The opposite hue (180°).
- #741B79
#741B79
oklch(41% 0.164 325.7)
- #005B18
#005B18
oklch(41% 0.126 145.8)
Analogous
Neighbouring hues, 30° either side.
Split complementary
The two hues beside the complement (150° and 210°).
Triadic
Three hues spaced 120° apart.
Palettes with this color
Curated palettes that contain a color within ΔE 0.04 (OKLab) of #741B79, closest first.
Similar named colors
The eight closest entries in our named color list, with their ΔE distance.
- Purple #800080 ΔE 0.032
- Dark Magenta #8B008B ΔE 0.055
- Rich Purple #720058 ΔE 0.059
- Velvet #750851 ΔE 0.068
- Rebecca Purple #663399 ΔE 0.070
- Grape Purple #5D1451 ΔE 0.082
- Warm Purple #952E8F ΔE 0.084
- Red Purple #820747 ΔE 0.090
Use #741B79 in your product
Turn it into light and dark UI roles checked for contrast, then export to Tailwind v4, shadcn/ui, CSS or design tokens.