#74196D
Closest named color: Rich Purple (#720058). oklch(40.1% 0.157 331.5), rgb(116, 25, 109).
Aa
White text reads best on this color (9.98:1).
About this color
#74196D is a dark, vivid purple. In OKLCH its lightness is 40%, its chroma 0.157 and its hue 332°. Its hue sits between the warm and cool halves of the wheel. The nearest named color is Rich Purple (#720058), ΔE 0.041 away. White text reads best on it, at 9.98:1.
| Hue family | Purples |
| Lightness | dark (40%) |
| Chroma | vivid (0.157) |
| Temperature | in between |
| Nearest name | Rich Purple (#720058) |
| Black text | 2.10:1 |
| White text | 9.98:1 |
Values
| HEX | #74196D |
| RGB | rgb(116, 25, 109) |
| HSL | hsl(305, 65%, 28%) |
| OKLCH | oklch(40.1% 0.157 331.5) |
Contrast
WCAG 2 contrast ratios are the conformance target: AA needs 4.5:1 for body text and 3:1 for large text, AAA needs 7:1. APCA Lc values are supplementary guidance from the WCAG 3 drafts.
| Pair | WCAG 2 | Result | APCA | APCA guidance |
|---|---|---|---|---|
| White text on #74196D | 9.98:1 | AAA | Lc -96.3 | Preferred for body text |
| Black text on #74196D | 2.10:1 | Fails | Lc 11.9 | Not readable |
| #74196D text on white | 9.98:1 | AAA | Lc 92.0 | Preferred for body text |
| #74196D text on black | 2.10:1 | Fails | Lc -10.4 | Not readable |
Tints and shades
A 50–950 scale built in OKLCH: the hue is held, lightness follows a Tailwind v4-like curve, and every step is kept inside the sRGB gamut. This color sits at step 900.
-
Step 50
50
#FCF2FA
oklch(97.1% 0.015 332.2)
-
Step 100
100
#F8E2F4
oklch(93.6% 0.034 331.9)
-
Step 200
200
#F4CAED
oklch(88.6% 0.066 331.8)
-
Step 300
300
#EDA4E3
oklch(80.9% 0.118 331.5)
-
Step 400
400
#E16ED5
oklch(70.8% 0.188 331.4)
-
Step 500
500
#D53BC9
oklch(63.1% 0.24 331.4)
-
Step 600
600
#BE00B3
oklch(55.6% 0.251 331.5)
-
Step 700
700
#A10097
oklch(49.1% 0.222 331.7)
-
Step 800
800
#85007D
oklch(42.8% 0.193 331.6)
-
Step 900
900 (this color)
#74196D
oklch(40.1% 0.157 331.5)
-
Step 950
950
#400D3C
oklch(27% 0.1 331.3)
#74196D with color blindness
Simulated with the Machado et al. (2009) model. ΔE is how far the color moves: below about 0.02 you would not notice a change.
| Vision | Seen as | Shift (ΔE) |
|---|---|---|
| Protanopia (no red cones) | #113A6F | 0.171 |
| Deuteranopia (no green cones) | #37476B | 0.143 |
| Tritanopia (no blue cones) | #792442 | 0.082 |
| Achromatopsia (no color) | #424242 | 0.158 |
Harmonies
Hue rotations in OKLCH that keep this color's lightness and chroma.
Complementary
The opposite hue (180°).
- #74196D
#74196D
oklch(40.1% 0.157 331.5)
- #005728
#005728
oklch(40% 0.106 151.5)
Analogous
Neighbouring hues, 30° either side.
Split complementary
The two hues beside the complement (150° and 210°).
Triadic
Three hues spaced 120° apart.
Palettes with this color
Curated palettes that contain a color within ΔE 0.04 (OKLab) of #74196D, closest first.
Similar named colors
The eight closest entries in our named color list, with their ΔE distance.
- Rich Purple #720058 ΔE 0.041
- Purple #800080 ΔE 0.043
- Velvet #750851 ΔE 0.048
- Dark Magenta #8B008B ΔE 0.067
- Grape Purple #5D1451 ΔE 0.068
- Red Purple #820747 ΔE 0.071
- Wine #80013F ΔE 0.082
- Mulberry #920A4E ΔE 0.085
Use #74196D in your product
Turn it into light and dark UI roles checked for contrast, then export to Tailwind v4, shadcn/ui, CSS or design tokens.