#741668
Closest named color: Rich Purple (#720058). oklch(39.6% 0.156 334.1), rgb(116, 22, 104).
Aa
White text reads best on this color (10.20:1).
About this color
#741668 is a dark, vivid purple. In OKLCH its lightness is 40%, its chroma 0.156 and its hue 334°. Its hue sits between the warm and cool halves of the wheel. The nearest named color is Rich Purple (#720058), ΔE 0.032 away. White text reads best on it, at 10.20:1.
| Hue family | Purples |
| Lightness | dark (40%) |
| Chroma | vivid (0.156) |
| Temperature | in between |
| Nearest name | Rich Purple (#720058) |
| Black text | 2.05:1 |
| White text | 10.20:1 |
Values
| HEX | #741668 |
| RGB | rgb(116, 22, 104) |
| HSL | hsl(308, 68%, 27%) |
| OKLCH | oklch(39.6% 0.156 334.1) |
Contrast
WCAG 2 contrast ratios are the conformance target: AA needs 4.5:1 for body text and 3:1 for large text, AAA needs 7:1. APCA Lc values are supplementary guidance from the WCAG 3 drafts.
| Pair | WCAG 2 | Result | APCA | APCA guidance |
|---|---|---|---|---|
| White text on #741668 | 10.20:1 | AAA | Lc -96.7 | Preferred for body text |
| Black text on #741668 | 2.05:1 | Fails | Lc 11.5 | Not readable |
| #741668 text on white | 10.20:1 | AAA | Lc 92.5 | Preferred for body text |
| #741668 text on black | 2.05:1 | Fails | Lc -10.0 | Not readable |
Tints and shades
A 50–950 scale built in OKLCH: the hue is held, lightness follows a Tailwind v4-like curve, and every step is kept inside the sRGB gamut. This color sits at step 900.
-
Step 50
50
#FCF2FA
oklch(97.1% 0.015 332.2)
-
Step 100
100
#F9E2F3
oklch(93.6% 0.034 334.9)
-
Step 200
200
#F5CAEB
oklch(88.6% 0.065 334.3)
-
Step 300
300
#EFA4E0
oklch(81% 0.117 334)
-
Step 400
400
#E36DD0
oklch(70.7% 0.187 333.9)
-
Step 500
500
#D839C3
oklch(63% 0.239 334.1)
-
Step 600
600
#C000AD
oklch(55.6% 0.248 333.9)
-
Step 700
700
#A30092
oklch(49.2% 0.22 334.2)
-
Step 800
800
#860078
oklch(42.6% 0.19 334.1)
-
Step 900
900 (this color)
#741668
oklch(39.6% 0.156 334.1)
-
Step 950
950
#410D3A
oklch(27.1% 0.099 333.9)
#741668 with color blindness
Simulated with the Machado et al. (2009) model. ΔE is how far the color moves: below about 0.02 you would not notice a change.
| Vision | Seen as | Shift (ΔE) |
|---|---|---|
| Protanopia (no red cones) | #13386A | 0.172 |
| Deuteranopia (no green cones) | #384666 | 0.145 |
| Tritanopia (no blue cones) | #7A203E | 0.080 |
| Achromatopsia (no color) | #414141 | 0.157 |
Harmonies
Hue rotations in OKLCH that keep this color's lightness and chroma.
Complementary
The opposite hue (180°).
- #741668
#741668
oklch(39.6% 0.156 334.1)
- #00552C
#00552C
oklch(39.4% 0.1 154)
Analogous
Neighbouring hues, 30° either side.
Split complementary
The two hues beside the complement (150° and 210°).
Triadic
Three hues spaced 120° apart.
Palettes with this color
Curated palettes that contain a color within ΔE 0.04 (OKLab) of #741668, closest first.
Similar named colors
The eight closest entries in our named color list, with their ΔE distance.
- Rich Purple #720058 ΔE 0.032
- Velvet #750851 ΔE 0.039
- Purple #800080 ΔE 0.048
- Grape Purple #5D1451 ΔE 0.062
- Red Purple #820747 ΔE 0.064
- Dark Magenta #8B008B ΔE 0.073
- Wine #80013F ΔE 0.074
- Merlot #730039 ΔE 0.079
Use #741668 in your product
Turn it into light and dark UI roles checked for contrast, then export to Tailwind v4, shadcn/ui, CSS or design tokens.