#741034
Closest named color: Bordeaux (#7B002C). oklch(36.9% 0.134 6.3), rgb(116, 16, 52).
Aa
White text reads best on this color (11.25:1).
About this color
#741034 is a dark, moderately saturated red. In OKLCH its lightness is 37%, its chroma 0.134 and its hue 6°. Its hue sits on the warm side of the wheel. The nearest named color is Bordeaux (#7B002C), ΔE 0.019 away. White text reads best on it, at 11.25:1.
| Hue family | Reds |
| Lightness | dark (37%) |
| Chroma | moderately saturated (0.134) |
| Temperature | warm |
| Nearest name | Bordeaux (#7B002C) |
| Black text | 1.86:1 |
| White text | 11.25:1 |
Values
| HEX | #741034 |
| RGB | rgb(116, 16, 52) |
| HSL | hsl(338, 76%, 26%) |
| OKLCH | oklch(36.9% 0.134 6.3) |
Contrast
WCAG 2 contrast ratios are the conformance target: AA needs 4.5:1 for body text and 3:1 for large text, AAA needs 7:1. APCA Lc values are supplementary guidance from the WCAG 3 drafts.
| Pair | WCAG 2 | Result | APCA | APCA guidance |
|---|---|---|---|---|
| White text on #741034 | 11.25:1 | AAA | Lc -98.5 | Preferred for body text |
| Black text on #741034 | 1.86:1 | Fails | Lc 9.4 | Not readable |
| #741034 text on white | 11.25:1 | AAA | Lc 94.5 | Preferred for body text |
| #741034 text on black | 1.86:1 | Fails | Lc -8.1 | Not readable |
Tints and shades
A 50–950 scale built in OKLCH: the hue is held, lightness follows a Tailwind v4-like curve, and every step is kept inside the sRGB gamut. This color sits at step 900.
-
Step 50
50
#FEF2F4
oklch(97.1% 0.013 5.8)
-
Step 100
100
#FCE2E7
oklch(93.5% 0.029 4.5)
-
Step 200
200
#FBCBD3
oklch(88.6% 0.055 7)
-
Step 300
300
#F9A5B6
oklch(80.9% 0.101 6.3)
-
Step 400
400
#F17091
oklch(70.7% 0.161 6.1)
-
Step 500
500
#E84076
oklch(63.2% 0.206 6.2)
-
Step 600
600
#D3005E
oklch(55.6% 0.223 6.5)
-
Step 700
700
#B2004F
oklch(49% 0.197 6.1)
-
Step 800
800
#940040
oklch(42.8% 0.172 6.4)
-
Step 900
900 (this color)
#741034
oklch(36.9% 0.134 6.3)
-
Step 950
950
#460F20
oklch(27% 0.084 6.2)
#741034 with color blindness
Simulated with the Machado et al. (2009) model. ΔE is how far the color moves: below about 0.02 you would not notice a change.
| Vision | Seen as | Shift (ΔE) |
|---|---|---|
| Protanopia (no red cones) | #2C2E35 | 0.151 |
| Deuteranopia (no green cones) | #464232 | 0.137 |
| Tritanopia (no blue cones) | #7F0021 | 0.035 |
| Achromatopsia (no color) | #3B3B3B | 0.135 |
Harmonies
Hue rotations in OKLCH that keep this color's lightness and chroma.
Complementary
The opposite hue (180°).
- #741034
#741034
oklch(36.9% 0.134 6.3)
- #004A45
#004A45
oklch(36.8% 0.064 187.1)
Analogous
Neighbouring hues, 30° either side.
Split complementary
The two hues beside the complement (150° and 210°).
Triadic
Three hues spaced 120° apart.
Palettes with this color
Curated palettes that contain a color within ΔE 0.04 (OKLab) of #741034, closest first.
Similar named colors
The eight closest entries in our named color list, with their ΔE distance.
- Bordeaux #7B002C ΔE 0.019
- Merlot #730039 ΔE 0.020
- Wine Red #7B0323 ΔE 0.028
- Wine #80013F ΔE 0.032
- Red Purple #820747 ΔE 0.043
- Claret #680018 ΔE 0.050
- Red Wine #8C0034 ΔE 0.051
- Velvet #750851 ΔE 0.052
Use #741034 in your product
Turn it into light and dark UI roles checked for contrast, then export to Tailwind v4, shadcn/ui, CSS or design tokens.