#740E3A
Closest named color: Merlot (#730039). oklch(36.9% 0.137 1.9), rgb(116, 14, 58).
Aa
White text reads best on this color (11.25:1).
About this color
#740E3A is a dark, moderately saturated red. In OKLCH its lightness is 37%, its chroma 0.137 and its hue 2°. Its hue sits on the warm side of the wheel. The nearest named color is Merlot (#730039), ΔE 0.013 away. White text reads best on it, at 11.25:1.
| Hue family | Reds |
| Lightness | dark (37%) |
| Chroma | moderately saturated (0.137) |
| Temperature | warm |
| Nearest name | Merlot (#730039) |
| Black text | 1.86:1 |
| White text | 11.25:1 |
Values
| HEX | #740E3A |
| RGB | rgb(116, 14, 58) |
| HSL | hsl(334, 78%, 25%) |
| OKLCH | oklch(36.9% 0.137 1.9) |
Contrast
WCAG 2 contrast ratios are the conformance target: AA needs 4.5:1 for body text and 3:1 for large text, AAA needs 7:1. APCA Lc values are supplementary guidance from the WCAG 3 drafts.
| Pair | WCAG 2 | Result | APCA | APCA guidance |
|---|---|---|---|---|
| White text on #740E3A | 11.25:1 | AAA | Lc -98.4 | Preferred for body text |
| Black text on #740E3A | 1.86:1 | Fails | Lc 9.4 | Not readable |
| #740E3A text on white | 11.25:1 | AAA | Lc 94.5 | Preferred for body text |
| #740E3A text on black | 1.86:1 | Fails | Lc -8.1 | Not readable |
Tints and shades
A 50–950 scale built in OKLCH: the hue is held, lightness follows a Tailwind v4-like curve, and every step is kept inside the sRGB gamut. This color sits at step 900.
-
Step 50
50
#FEF2F5
oklch(97.1% 0.013 0.3)
-
Step 100
100
#FCE2E8
oklch(93.6% 0.03 2)
-
Step 200
200
#FBCAD6
oklch(88.5% 0.057 2)
-
Step 300
300
#F9A4BB
oklch(80.8% 0.104 2.1)
-
Step 400
400
#F16F99
oklch(70.8% 0.165 1.9)
-
Step 500
500
#E73E80
oklch(63.1% 0.21 1.8)
-
Step 600
600
#D10069
oklch(55.6% 0.224 2)
-
Step 700
700
#B10058
oklch(49.1% 0.198 2)
-
Step 800
800
#920048
oklch(42.6% 0.172 1.7)
-
Step 900
900 (this color)
#740E3A
oklch(36.9% 0.137 1.9)
-
Step 950
950
#460E23
oklch(27% 0.087 2.2)
#740E3A with color blindness
Simulated with the Machado et al. (2009) model. ΔE is how far the color moves: below about 0.02 you would not notice a change.
| Vision | Seen as | Shift (ΔE) |
|---|---|---|
| Protanopia (no red cones) | #292E3B | 0.156 |
| Deuteranopia (no green cones) | #444238 | 0.140 |
| Tritanopia (no blue cones) | #7F0023 | 0.041 |
| Achromatopsia (no color) | #3B3B3B | 0.138 |
Harmonies
Hue rotations in OKLCH that keep this color's lightness and chroma.
Complementary
The opposite hue (180°).
- #740E3A
#740E3A
oklch(36.9% 0.137 1.9)
- #004B42
#004B42
oklch(37% 0.067 181.4)
Analogous
Neighbouring hues, 30° either side.
Split complementary
The two hues beside the complement (150° and 210°).
Triadic
Three hues spaced 120° apart.
Palettes with this color
Curated palettes that contain a color within ΔE 0.04 (OKLab) of #740E3A, closest first.
Similar named colors
The eight closest entries in our named color list, with their ΔE distance.
- Merlot #730039 ΔE 0.013
- Bordeaux #7B002C ΔE 0.026
- Wine #80013F ΔE 0.027
- Red Purple #820747 ΔE 0.036
- Wine Red #7B0323 ΔE 0.038
- Velvet #750851 ΔE 0.041
- Red Wine #8C0034 ΔE 0.053
- Claret #680018 ΔE 0.058
Use #740E3A in your product
Turn it into light and dark UI roles checked for contrast, then export to Tailwind v4, shadcn/ui, CSS or design tokens.