#740237
Closest named color: Merlot (#730039). oklch(36.2% 0.144 2.5), rgb(116, 2, 55).
Aa
White text reads best on this color (11.62:1).
About this color
#740237 is a dark, vivid red. In OKLCH its lightness is 36%, its chroma 0.144 and its hue 2°. Its hue sits on the warm side of the wheel. The nearest named color is Merlot (#730039), ΔE 0.005 away. White text reads best on it, at 11.62:1.
| Hue family | Reds |
| Lightness | dark (36%) |
| Chroma | vivid (0.144) |
| Temperature | warm |
| Nearest name | Merlot (#730039) |
| Black text | 1.80:1 |
| White text | 11.62:1 |
Values
| HEX | #740237 |
| RGB | rgb(116, 2, 55) |
| HSL | hsl(332, 97%, 23%) |
| OKLCH | oklch(36.2% 0.144 2.5) |
Contrast
WCAG 2 contrast ratios are the conformance target: AA needs 4.5:1 for body text and 3:1 for large text, AAA needs 7:1. APCA Lc values are supplementary guidance from the WCAG 3 drafts.
| Pair | WCAG 2 | Result | APCA | APCA guidance |
|---|---|---|---|---|
| White text on #740237 | 11.62:1 | AAA | Lc -98.7 | Preferred for body text |
| Black text on #740237 | 1.80:1 | Fails | Lc 9.2 | Not readable |
| #740237 text on white | 11.62:1 | AAA | Lc 94.7 | Preferred for body text |
| #740237 text on black | 1.80:1 | Fails | Lc -7.9 | Not readable |
Tints and shades
A 50–950 scale built in OKLCH: the hue is held, lightness follows a Tailwind v4-like curve, and every step is kept inside the sRGB gamut. This color sits at step 900.
-
Step 50
50
#FFF2F4
oklch(97.2% 0.014 6.7)
-
Step 100
100
#FDE2E8
oklch(93.6% 0.031 2.6)
-
Step 200
200
#FDC9D6
oklch(88.5% 0.061 1.8)
-
Step 300
300
#FBA3BA
oklch(80.9% 0.107 2.8)
-
Step 400
400
#F46B97
oklch(70.6% 0.173 2.4)
-
Step 500
500
#EC357E
oklch(63.2% 0.222 2.5)
-
Step 600
600
#D10068
oklch(55.6% 0.224 2.4)
-
Step 700
700
#B10057
oklch(49.1% 0.198 2.4)
-
Step 800
800
#930047
oklch(42.8% 0.173 2.5)
-
Step 900
900 (this color)
#740237
oklch(36.2% 0.144 2.5)
-
Step 950
950
#470B23
oklch(26.9% 0.092 1.6)
#740237 with color blindness
Simulated with the Machado et al. (2009) model. ΔE is how far the color moves: below about 0.02 you would not notice a change.
| Vision | Seen as | Shift (ΔE) |
|---|---|---|
| Protanopia (no red cones) | #262B38 | 0.165 |
| Deuteranopia (no green cones) | #434035 | 0.146 |
| Tritanopia (no blue cones) | #7F001E | 0.047 |
| Achromatopsia (no color) | #393939 | 0.145 |
Harmonies
Hue rotations in OKLCH that keep this color's lightness and chroma.
Complementary
The opposite hue (180°).
- #740237
#740237
oklch(36.2% 0.144 2.5)
- #004840
#004840
oklch(36% 0.064 182.4)
Analogous
Neighbouring hues, 30° either side.
Split complementary
The two hues beside the complement (150° and 210°).
Triadic
Three hues spaced 120° apart.
Palettes with this color
Curated palettes that contain a color within ΔE 0.04 (OKLab) of #740237, closest first.
Similar named colors
The eight closest entries in our named color list, with their ΔE distance.
- Merlot #730039 ΔE 0.005
- Bordeaux #7B002C ΔE 0.025
- Wine #80013F ΔE 0.029
- Wine Red #7B0323 ΔE 0.037
- Red Purple #820747 ΔE 0.040
- Velvet #750851 ΔE 0.044
- Burgundy #610023 ΔE 0.053
- Claret #680018 ΔE 0.054
Use #740237 in your product
Turn it into light and dark UI roles checked for contrast, then export to Tailwind v4, shadcn/ui, CSS or design tokens.