#740060
Closest named color: Rich Purple (#720058). oklch(38% 0.167 337.9), rgb(116, 0, 96).
Aa
White text reads best on this color (10.98:1).
About this color
#740060 is a dark, vivid purple. In OKLCH its lightness is 38%, its chroma 0.167 and its hue 338°. Its hue sits on the warm side of the wheel. The nearest named color is Rich Purple (#720058), ΔE 0.014 away. White text reads best on it, at 10.98:1.
| Hue family | Purples |
| Lightness | dark (38%) |
| Chroma | vivid (0.167) |
| Temperature | warm |
| Nearest name | Rich Purple (#720058) |
| Black text | 1.91:1 |
| White text | 10.98:1 |
Values
| HEX | #740060 |
| RGB | rgb(116, 0, 96) |
| HSL | hsl(310, 100%, 23%) |
| OKLCH | oklch(38% 0.167 337.9) |
Contrast
WCAG 2 contrast ratios are the conformance target: AA needs 4.5:1 for body text and 3:1 for large text, AAA needs 7:1. APCA Lc values are supplementary guidance from the WCAG 3 drafts.
| Pair | WCAG 2 | Result | APCA | APCA guidance |
|---|---|---|---|---|
| White text on #740060 | 10.98:1 | AAA | Lc -97.5 | Preferred for body text |
| Black text on #740060 | 1.91:1 | Fails | Lc 10.6 | Not readable |
| #740060 text on white | 10.98:1 | AAA | Lc 93.4 | Preferred for body text |
| #740060 text on black | 1.91:1 | Fails | Lc -9.1 | Not readable |
Tints and shades
A 50–950 scale built in OKLCH: the hue is held, lightness follows a Tailwind v4-like curve, and every step is kept inside the sRGB gamut. This color sits at step 900.
-
Step 50
50
#FDF1F9
oklch(97% 0.017 337.6)
-
Step 100
100
#FBE1F2
oklch(93.6% 0.036 338.6)
-
Step 200
200
#F8C8E9
oklch(88.4% 0.069 337.8)
-
Step 300
300
#F5A0DD
oklch(80.8% 0.126 337.8)
-
Step 400
400
#EB66CB
oklch(70.6% 0.199 337.8)
-
Step 500
500
#E128BD
oklch(63% 0.255 338)
-
Step 600
600
#C300A3
oklch(55.5% 0.244 337.9)
-
Step 700
700
#A5008A
oklch(49.1% 0.215 337.7)
-
Step 800
800
#890071
oklch(42.8% 0.187 338.3)
-
Step 900
900 (this color)
#740060
oklch(38% 0.167 337.9)
-
Step 950
950
#440838
oklch(27.1% 0.105 337.8)
#740060 with color blindness
Simulated with the Machado et al. (2009) model. ΔE is how far the color moves: below about 0.02 you would not notice a change.
| Vision | Seen as | Shift (ΔE) |
|---|---|---|
| Protanopia (no red cones) | #093262 | 0.190 |
| Deuteranopia (no green cones) | #36425E | 0.158 |
| Tritanopia (no blue cones) | #7B0C36 | 0.080 |
| Achromatopsia (no color) | #3C3C3C | 0.168 |
Harmonies
Hue rotations in OKLCH that keep this color's lightness and chroma.
Complementary
The opposite hue (180°).
- #740060
#740060
oklch(38% 0.167 337.9)
- #00502F
#00502F
oklch(38% 0.089 157.7)
Analogous
Neighbouring hues, 30° either side.
Split complementary
The two hues beside the complement (150° and 210°).
Triadic
Three hues spaced 120° apart.
Palettes with this color
Curated palettes that contain a color within ΔE 0.04 (OKLab) of #740060, closest first.
No curated palette has a color within ΔE 0.04 of #740060.
Similar named colors
The eight closest entries in our named color list, with their ΔE distance.
- Rich Purple #720058 ΔE 0.014
- Velvet #750851 ΔE 0.029
- Grape Purple #5D1451 ΔE 0.055
- Purple #800080 ΔE 0.058
- Red Purple #820747 ΔE 0.059
- Wine #80013F ΔE 0.067
- Merlot #730039 ΔE 0.068
- Mulberry #920A4E ΔE 0.081
Use #740060 in your product
Turn it into light and dark UI roles checked for contrast, then export to Tailwind v4, shadcn/ui, CSS or design tokens.