#73502C
Closest named color: Milk Chocolate (#7F4E1E). oklch(46.1% 0.069 65.4), rgb(115, 80, 44).
Aa
White text reads best on this color (7.20:1).
About this color
#73502C is a medium-dark, muted brown. In OKLCH its lightness is 46%, its chroma 0.069 and its hue 65°. Its hue sits on the warm side of the wheel. The nearest named color is Milk Chocolate (#7F4E1E), ΔE 0.024 away. White text reads best on it, at 7.20:1.
| Hue family | Browns |
| Lightness | medium-dark (46%) |
| Chroma | muted (0.069) |
| Temperature | warm |
| Nearest name | Milk Chocolate (#7F4E1E) |
| Black text | 2.91:1 |
| White text | 7.20:1 |
Values
| HEX | #73502C |
| RGB | rgb(115, 80, 44) |
| HSL | hsl(30, 45%, 31%) |
| OKLCH | oklch(46.1% 0.069 65.4) |
Contrast
WCAG 2 contrast ratios are the conformance target: AA needs 4.5:1 for body text and 3:1 for large text, AAA needs 7:1. APCA Lc values are supplementary guidance from the WCAG 3 drafts.
| Pair | WCAG 2 | Result | APCA | APCA guidance |
|---|---|---|---|---|
| White text on #73502C | 7.20:1 | AAA | Lc -89.8 | Fine for body text |
| Black text on #73502C | 2.91:1 | Fails | Lc 19.1 | Dividers and decoration only |
| #73502C text on white | 7.20:1 | AAA | Lc 84.9 | Fine for body text |
| #73502C text on black | 2.91:1 | Fails | Lc -17.1 | Dividers and decoration only |
Tints and shades
A 50–950 scale built in OKLCH: the hue is held, lightness follows a Tailwind v4-like curve, and every step is kept inside the sRGB gamut. This color sits at step 700.
-
Step 50
50
#F8F5F2
oklch(97.2% 0.005 67.8)
-
Step 100
100
#EFE9E3
oklch(93.7% 0.01 67.7)
-
Step 200
200
#E2D7CD
oklch(88.5% 0.018 64.9)
-
Step 300
300
#D0BDAA
oklch(80.9% 0.034 67.3)
-
Step 400
400
#B89A7E
oklch(70.6% 0.053 64.8)
-
Step 500
500
#A7815D
oklch(63.1% 0.069 64.5)
-
Step 600
600
#926A43
oklch(55.6% 0.075 64.5)
-
Step 700
700 (this color)
#73502C
oklch(46.1% 0.069 65.4)
-
Step 800
800
#65482C
oklch(42.7% 0.058 64.3)
-
Step 900
900
#523D28
oklch(37.8% 0.044 65.8)
-
Step 950
950
#302417
oklch(27.1% 0.029 68.4)
#73502C with color blindness
Simulated with the Machado et al. (2009) model. ΔE is how far the color moves: below about 0.02 you would not notice a change.
| Vision | Seen as | Shift (ΔE) |
|---|---|---|
| Protanopia (no red cones) | #5B5229 | 0.044 |
| Deuteranopia (no green cones) | #645A2D | 0.037 |
| Tritanopia (no blue cones) | #7D4848 | 0.055 |
| Achromatopsia (no color) | #575757 | 0.070 |
Harmonies
Hue rotations in OKLCH that keep this color's lightness and chroma.
Complementary
The opposite hue (180°).
- #73502C
#73502C
oklch(46.1% 0.069 65.4)
- #355C7D
#355C7D
oklch(46.1% 0.07 245.6)
Analogous
Neighbouring hues, 30° either side.
Split complementary
The two hues beside the complement (150° and 210°).
Triadic
Three hues spaced 120° apart.
Palettes with this color
Curated palettes that contain a color within ΔE 0.04 (OKLab) of #73502C, closest first.
Similar named colors
The eight closest entries in our named color list, with their ΔE distance.
- Milk Chocolate #7F4E1E ΔE 0.024
- Medium Brown #7F5112 ΔE 0.031
- Mud #735C12 ΔE 0.047
- Olive Brown #645403 ΔE 0.049
- Saddle Brown #8B4513 ΔE 0.049
- Mud Brown #60460F ΔE 0.054
- Cocoa #875F42 ΔE 0.060
- Greeny Brown #696006 ΔE 0.065
Use #73502C in your product
Turn it into light and dark UI roles checked for contrast, then export to Tailwind v4, shadcn/ui, CSS or design tokens.