#73491C
Closest named color: Milk Chocolate (#7F4E1E). oklch(44.5% 0.082 64.4), rgb(115, 73, 28).
Aa
White text reads best on this color (7.78:1).
About this color
#73491C is a dark, moderately saturated brown. In OKLCH its lightness is 44%, its chroma 0.082 and its hue 64°. Its hue sits on the warm side of the wheel. The nearest named color is Milk Chocolate (#7F4E1E), ΔE 0.028 away. White text reads best on it, at 7.78:1.
| Hue family | Browns |
| Lightness | dark (44%) |
| Chroma | moderately saturated (0.082) |
| Temperature | warm |
| Nearest name | Milk Chocolate (#7F4E1E) |
| Black text | 2.69:1 |
| White text | 7.78:1 |
Values
| HEX | #73491C |
| RGB | rgb(115, 73, 28) |
| HSL | hsl(31, 61%, 28%) |
| OKLCH | oklch(44.5% 0.082 64.4) |
Contrast
WCAG 2 contrast ratios are the conformance target: AA needs 4.5:1 for body text and 3:1 for large text, AAA needs 7:1. APCA Lc values are supplementary guidance from the WCAG 3 drafts.
| Pair | WCAG 2 | Result | APCA | APCA guidance |
|---|---|---|---|---|
| White text on #73491C | 7.78:1 | AAA | Lc -91.6 | Preferred for body text |
| Black text on #73491C | 2.69:1 | Fails | Lc 17.2 | Dividers and decoration only |
| #73491C text on white | 7.78:1 | AAA | Lc 86.8 | Fine for body text |
| #73491C text on black | 2.69:1 | Fails | Lc -15.3 | Dividers and decoration only |
Tints and shades
A 50–950 scale built in OKLCH: the hue is held, lightness follows a Tailwind v4-like curve, and every step is kept inside the sRGB gamut. This color sits at step 800.
-
Step 50
50
#F9F5F1
oklch(97.2% 0.007 67.7)
-
Step 100
100
#F1E8E0
oklch(93.6% 0.015 64.3)
-
Step 200
200
#E6D6C7
oklch(88.5% 0.027 65.6)
-
Step 300
300
#D7BBA1
oklch(80.9% 0.048 65)
-
Step 400
400
#C3976D
oklch(70.8% 0.078 64.7)
-
Step 500
500
#B37C45
oklch(63.1% 0.099 64.3)
-
Step 600
600
#9E6425
oklch(55.5% 0.107 64.1)
-
Step 700
700
#875317
oklch(49.1% 0.1 64.5)
-
Step 800
800 (this color)
#73491C
oklch(44.5% 0.082 64.4)
-
Step 900
900
#593A19
oklch(37.7% 0.064 65.2)
-
Step 950
950
#342210
oklch(27% 0.04 64.6)
#73491C with color blindness
Simulated with the Machado et al. (2009) model. ΔE is how far the color moves: below about 0.02 you would not notice a change.
| Vision | Seen as | Shift (ΔE) |
|---|---|---|
| Protanopia (no red cones) | #564C17 | 0.055 |
| Deuteranopia (no green cones) | #60561D | 0.048 |
| Tritanopia (no blue cones) | #7E3F3F | 0.063 |
| Achromatopsia (no color) | #525252 | 0.083 |
Harmonies
Hue rotations in OKLCH that keep this color's lightness and chroma.
Complementary
The opposite hue (180°).
- #73491C
#73491C
oklch(44.5% 0.082 64.4)
- #26587E
#26587E
oklch(44.4% 0.082 244.2)
Analogous
Neighbouring hues, 30° either side.
Split complementary
The two hues beside the complement (150° and 210°).
Triadic
Three hues spaced 120° apart.
Palettes with this color
Curated palettes that contain a color within ΔE 0.04 (OKLab) of #73491C, closest first.
Similar named colors
The eight closest entries in our named color list, with their ΔE distance.
- Milk Chocolate #7F4E1E ΔE 0.028
- Medium Brown #7F5112 ΔE 0.035
- Mud Brown #60460F ΔE 0.040
- Saddle Brown #8B4513 ΔE 0.046
- Olive Brown #645403 ΔE 0.048
- Mud #735C12 ΔE 0.057
- Green Brown #544E03 ΔE 0.064
- Rust Brown #8B3103 ΔE 0.065
Use #73491C in your product
Turn it into light and dark UI roles checked for contrast, then export to Tailwind v4, shadcn/ui, CSS or design tokens.