#73473B
Closest named color: Brownish Purple (#76424E). oklch(44.6% 0.064 36), rgb(115, 71, 59).
Aa
White text reads best on this color (7.79:1).
About this color
#73473B is a dark, muted red. In OKLCH its lightness is 45%, its chroma 0.064 and its hue 36°. Its hue sits on the warm side of the wheel. The nearest named color is Brownish Purple (#76424E), ΔE 0.037 away. White text reads best on it, at 7.79:1.
| Hue family | Reds |
| Lightness | dark (45%) |
| Chroma | muted (0.064) |
| Temperature | warm |
| Nearest name | Brownish Purple (#76424E) |
| Black text | 2.69:1 |
| White text | 7.79:1 |
Values
| HEX | #73473B |
| RGB | rgb(115, 71, 59) |
| HSL | hsl(13, 32%, 34%) |
| OKLCH | oklch(44.6% 0.064 36) |
Contrast
WCAG 2 contrast ratios are the conformance target: AA needs 4.5:1 for body text and 3:1 for large text, AAA needs 7:1. APCA Lc values are supplementary guidance from the WCAG 3 drafts.
| Pair | WCAG 2 | Result | APCA | APCA guidance |
|---|---|---|---|---|
| White text on #73473B | 7.79:1 | AAA | Lc -91.7 | Preferred for body text |
| Black text on #73473B | 2.69:1 | Fails | Lc 17.1 | Dividers and decoration only |
| #73473B text on white | 7.79:1 | AAA | Lc 86.9 | Fine for body text |
| #73473B text on black | 2.69:1 | Fails | Lc -15.2 | Dividers and decoration only |
Tints and shades
A 50–950 scale built in OKLCH: the hue is held, lightness follows a Tailwind v4-like curve, and every step is kept inside the sRGB gamut. This color sits at step 800.
-
Step 50
50
#F9F4F3
oklch(97.1% 0.006 31.1)
-
Step 100
100
#F1E7E5
oklch(93.5% 0.011 31.1)
-
Step 200
200
#E6D5D0
oklch(88.5% 0.02 37)
-
Step 300
300
#D7B9B0
oklch(80.9% 0.037 37.3)
-
Step 400
400
#C39487
oklch(70.8% 0.06 36)
-
Step 500
500
#B27969
oklch(63% 0.076 36.3)
-
Step 600
600
#9E6151
oklch(55.6% 0.084 35.5)
-
Step 700
700
#875041
oklch(49.1% 0.078 36.1)
-
Step 800
800 (this color)
#73473B
oklch(44.6% 0.064 36)
-
Step 900
900
#59382F
oklch(37.7% 0.05 36)
-
Step 950
950
#34211C
oklch(27% 0.031 35.3)
#73473B with color blindness
Simulated with the Machado et al. (2009) model. ΔE is how far the color moves: below about 0.02 you would not notice a change.
| Vision | Seen as | Shift (ΔE) |
|---|---|---|
| Protanopia (no red cones) | #524D3A | 0.061 |
| Deuteranopia (no green cones) | #5C563B | 0.057 |
| Tritanopia (no blue cones) | #7C4044 | 0.031 |
| Achromatopsia (no color) | #525252 | 0.064 |
Harmonies
Hue rotations in OKLCH that keep this color's lightness and chroma.
Complementary
The opposite hue (180°).
- #73473B
#73473B
oklch(44.6% 0.064 36)
- #225D6B
#225D6B
oklch(44.6% 0.064 216.2)
Analogous
Neighbouring hues, 30° either side.
Split complementary
The two hues beside the complement (150° and 210°).
Triadic
Three hues spaced 120° apart.
Palettes with this color
Curated palettes that contain a color within ΔE 0.04 (OKLab) of #73473B, closest first.
Similar named colors
The eight closest entries in our named color list, with their ΔE distance.
- Brownish Purple #76424E ΔE 0.037
- Purple Brown #673A3F ΔE 0.048
- Milk Chocolate #7F4E1E ΔE 0.050
- Saddle Brown #8B4513 ΔE 0.059
- Medium Brown #7F5112 ΔE 0.062
- Mud Brown #60460F ΔE 0.065
- Red Brown #8B2E16 ΔE 0.068
- Rust Brown #8B3103 ΔE 0.069
Use #73473B in your product
Turn it into light and dark UI roles checked for contrast, then export to Tailwind v4, shadcn/ui, CSS or design tokens.