#73443A
Closest named color: Brownish Purple (#76424E). oklch(44% 0.068 32.8), rgb(115, 68, 58).
Aa
White text reads best on this color (8.02:1).
About this color
#73443A is a dark, muted red. In OKLCH its lightness is 44%, its chroma 0.068 and its hue 33°. Its hue sits on the warm side of the wheel. The nearest named color is Brownish Purple (#76424E), ΔE 0.034 away. White text reads best on it, at 8.02:1.
| Hue family | Reds |
| Lightness | dark (44%) |
| Chroma | muted (0.068) |
| Temperature | warm |
| Nearest name | Brownish Purple (#76424E) |
| Black text | 2.61:1 |
| White text | 8.02:1 |
Values
| HEX | #73443A |
| RGB | rgb(115, 68, 58) |
| HSL | hsl(11, 33%, 34%) |
| OKLCH | oklch(44% 0.068 32.8) |
Contrast
WCAG 2 contrast ratios are the conformance target: AA needs 4.5:1 for body text and 3:1 for large text, AAA needs 7:1. APCA Lc values are supplementary guidance from the WCAG 3 drafts.
| Pair | WCAG 2 | Result | APCA | APCA guidance |
|---|---|---|---|---|
| White text on #73443A | 8.02:1 | AAA | Lc -92.3 | Preferred for body text |
| Black text on #73443A | 2.61:1 | Fails | Lc 16.4 | Dividers and decoration only |
| #73443A text on white | 8.02:1 | AAA | Lc 87.6 | Fine for body text |
| #73443A text on black | 2.61:1 | Fails | Lc -14.5 | Not readable |
Tints and shades
A 50–950 scale built in OKLCH: the hue is held, lightness follows a Tailwind v4-like curve, and every step is kept inside the sRGB gamut. This color sits at step 800.
-
Step 50
50
#F9F4F3
oklch(97.1% 0.006 31.1)
-
Step 100
100
#F1E7E5
oklch(93.5% 0.011 31.1)
-
Step 200
200
#E7D4D0
oklch(88.4% 0.022 31.8)
-
Step 300
300
#D9B8B1
oklch(80.9% 0.039 32)
-
Step 400
400
#C59388
oklch(70.8% 0.063 32.7)
-
Step 500
500
#B5776A
oklch(63.1% 0.081 32.4)
-
Step 600
600
#A05F52
oklch(55.5% 0.088 32.1)
-
Step 700
700
#894E42
oklch(49% 0.082 32.4)
-
Step 800
800 (this color)
#73443A
oklch(44% 0.068 32.8)
-
Step 900
900
#5A372F
oklch(37.7% 0.052 33.5)
-
Step 950
950
#35201C
oklch(26.9% 0.034 31.2)
#73443A with color blindness
Simulated with the Machado et al. (2009) model. ΔE is how far the color moves: below about 0.02 you would not notice a change.
| Vision | Seen as | Shift (ΔE) |
|---|---|---|
| Protanopia (no red cones) | #4F4A39 | 0.067 |
| Deuteranopia (no green cones) | #5A5439 | 0.062 |
| Tritanopia (no blue cones) | #7C3D41 | 0.029 |
| Achromatopsia (no color) | #505050 | 0.068 |
Harmonies
Hue rotations in OKLCH that keep this color's lightness and chroma.
Complementary
The opposite hue (180°).
- #73443A
#73443A
oklch(44% 0.068 32.8)
- #195C68
#195C68
oklch(43.9% 0.067 212.2)
Analogous
Neighbouring hues, 30° either side.
Split complementary
The two hues beside the complement (150° and 210°).
Triadic
Three hues spaced 120° apart.
Palettes with this color
Curated palettes that contain a color within ΔE 0.04 (OKLab) of #73443A, closest first.
Similar named colors
The eight closest entries in our named color list, with their ΔE distance.
- Brownish Purple #76424E ΔE 0.034
- Purple Brown #673A3F ΔE 0.041
- Milk Chocolate #7F4E1E ΔE 0.055
- Saddle Brown #8B4513 ΔE 0.061
- Red Brown #8B2E16 ΔE 0.064
- Rust Brown #8B3103 ΔE 0.066
- Mud Brown #60460F ΔE 0.066
- Medium Brown #7F5112 ΔE 0.068
Use #73443A in your product
Turn it into light and dark UI roles checked for contrast, then export to Tailwind v4, shadcn/ui, CSS or design tokens.