#73404F
Closest named color: Brownish Purple (#76424E). oklch(43.8% 0.073 1.7), rgb(115, 64, 79).
Aa
White text reads best on this color (8.15:1).
About this color
#73404F is a dark, moderately saturated red. In OKLCH its lightness is 44%, its chroma 0.073 and its hue 2°. Its hue sits on the warm side of the wheel. The nearest named color is Brownish Purple (#76424E), ΔE 0.009 away. White text reads best on it, at 8.15:1.
| Hue family | Reds |
| Lightness | dark (44%) |
| Chroma | moderately saturated (0.073) |
| Temperature | warm |
| Nearest name | Brownish Purple (#76424E) |
| Black text | 2.57:1 |
| White text | 8.15:1 |
Values
| HEX | #73404F |
| RGB | rgb(115, 64, 79) |
| HSL | hsl(342, 28%, 35%) |
| OKLCH | oklch(43.8% 0.073 1.7) |
Contrast
WCAG 2 contrast ratios are the conformance target: AA needs 4.5:1 for body text and 3:1 for large text, AAA needs 7:1. APCA Lc values are supplementary guidance from the WCAG 3 drafts.
| Pair | WCAG 2 | Result | APCA | APCA guidance |
|---|---|---|---|---|
| White text on #73404F | 8.15:1 | AAA | Lc -92.7 | Preferred for body text |
| Black text on #73404F | 2.57:1 | Fails | Lc 16.0 | Dividers and decoration only |
| #73404F text on white | 8.15:1 | AAA | Lc 88.0 | Fine for body text |
| #73404F text on black | 2.57:1 | Fails | Lc -14.2 | Not readable |
Tints and shades
A 50–950 scale built in OKLCH: the hue is held, lightness follows a Tailwind v4-like curve, and every step is kept inside the sRGB gamut. This color sits at step 800.
-
Step 50
50
#F9F4F5
oklch(97.1% 0.006 3.3)
-
Step 100
100
#F2E7E9
oklch(93.7% 0.012 4.8)
-
Step 200
200
#E8D3D8
oklch(88.5% 0.024 1.4)
-
Step 300
300
#D9B6BE
oklch(80.9% 0.042 2.7)
-
Step 400
400
#C58F9D
oklch(70.6% 0.068 1.9)
-
Step 500
500
#B67386
oklch(63.2% 0.088 1.5)
-
Step 600
600
#A15A6F
oklch(55.6% 0.096 1.7)
-
Step 700
700
#894A5D
oklch(49.1% 0.088 1.5)
-
Step 800
800 (this color)
#73404F
oklch(43.8% 0.073 1.7)
-
Step 900
900
#5B343F
oklch(37.7% 0.058 2)
-
Step 950
950
#351F25
oklch(27% 0.035 2)
#73404F with color blindness
Simulated with the Machado et al. (2009) model. ΔE is how far the color moves: below about 0.02 you would not notice a change.
| Vision | Seen as | Shift (ΔE) |
|---|---|---|
| Protanopia (no red cones) | #484A4F | 0.080 |
| Deuteranopia (no green cones) | #54534E | 0.075 |
| Tritanopia (no blue cones) | #7B3C45 | 0.021 |
| Achromatopsia (no color) | #4F4F4F | 0.074 |
Harmonies
Hue rotations in OKLCH that keep this color's lightness and chroma.
Complementary
The opposite hue (180°).
- #73404F
#73404F
oklch(43.8% 0.073 1.7)
- #115F55
#115F55
oklch(43.8% 0.073 181.9)
Analogous
Neighbouring hues, 30° either side.
Split complementary
The two hues beside the complement (150° and 210°).
Triadic
Three hues spaced 120° apart.
Palettes with this color
Curated palettes that contain a color within ΔE 0.04 (OKLab) of #73404F, closest first.
Similar named colors
The eight closest entries in our named color list, with their ΔE distance.
- Brownish Purple #76424E ΔE 0.009
- Purple Brown #673A3F ΔE 0.037
- Dark Mauve #874C62 ΔE 0.056
- Red Brown #8B2E16 ΔE 0.081
- Dusty Grape #545775 ΔE 0.087
- Rust Brown #8B3103 ΔE 0.089
- Milk Chocolate #7F4E1E ΔE 0.089
- Saddle Brown #8B4513 ΔE 0.091
Use #73404F in your product
Turn it into light and dark UI roles checked for contrast, then export to Tailwind v4, shadcn/ui, CSS or design tokens.