#694264
Closest named color: Brownish Purple (#76424E). oklch(43.7% 0.073 331.4), rgb(105, 66, 100).
Aa
White text reads best on this color (8.19:1).
About this color
#694264 is a dark, moderately saturated purple. In OKLCH its lightness is 44%, its chroma 0.073 and its hue 331°. Its hue sits between the warm and cool halves of the wheel. The nearest named color is Brownish Purple (#76424E), ΔE 0.044 away. White text reads best on it, at 8.19:1.
| Hue family | Purples |
| Lightness | dark (44%) |
| Chroma | moderately saturated (0.073) |
| Temperature | in between |
| Nearest name | Brownish Purple (#76424E) |
| Black text | 2.56:1 |
| White text | 8.19:1 |
Values
| HEX | #694264 |
| RGB | rgb(105, 66, 100) |
| HSL | hsl(308, 23%, 34%) |
| OKLCH | oklch(43.7% 0.073 331.4) |
Contrast
WCAG 2 contrast ratios are the conformance target: AA needs 4.5:1 for body text and 3:1 for large text, AAA needs 7:1. APCA Lc values are supplementary guidance from the WCAG 3 drafts.
| Pair | WCAG 2 | Result | APCA | APCA guidance |
|---|---|---|---|---|
| White text on #694264 | 8.19:1 | AAA | Lc -92.8 | Preferred for body text |
| Black text on #694264 | 2.56:1 | Fails | Lc 15.8 | Dividers and decoration only |
| #694264 text on white | 8.19:1 | AAA | Lc 88.2 | Fine for body text |
| #694264 text on black | 2.56:1 | Fails | Lc -14.0 | Not readable |
Tints and shades
A 50–950 scale built in OKLCH: the hue is held, lightness follows a Tailwind v4-like curve, and every step is kept inside the sRGB gamut. This color sits at step 800.
-
Step 50
50
#F8F4F7
oklch(97.1% 0.006 334)
-
Step 100
100
#EFE7EE
oklch(93.6% 0.013 329.6)
-
Step 200
200
#E3D4E0
oklch(88.6% 0.023 332.4)
-
Step 300
300
#D2B7CD
oklch(80.9% 0.043 332.2)
-
Step 400
400
#BA91B4
oklch(70.6% 0.069 331.3)
-
Step 500
500
#A976A2
oklch(63.2% 0.088 331.4)
-
Step 600
600
#945E8D
oklch(55.7% 0.096 331.5)
-
Step 700
700
#7E4D78
oklch(49.2% 0.09 331.3)
-
Step 800
800 (this color)
#694264
oklch(43.7% 0.073 331.4)
-
Step 900
900
#53364F
oklch(37.6% 0.057 331.6)
-
Step 950
950
#31202F
oklch(27.1% 0.037 330.6)
#694264 with color blindness
Simulated with the Machado et al. (2009) model. ΔE is how far the color moves: below about 0.02 you would not notice a change.
| Vision | Seen as | Shift (ΔE) |
|---|---|---|
| Protanopia (no red cones) | #414C65 | 0.071 |
| Deuteranopia (no green cones) | #4B5163 | 0.064 |
| Tritanopia (no blue cones) | #6C444E | 0.039 |
| Achromatopsia (no color) | #4F4F4F | 0.074 |
Harmonies
Hue rotations in OKLCH that keep this color's lightness and chroma.
Complementary
The opposite hue (180°).
- #694264
#694264
oklch(43.7% 0.073 331.4)
- #305D3D
#305D3D
oklch(43.6% 0.073 151.7)
Analogous
Neighbouring hues, 30° either side.
Split complementary
The two hues beside the complement (150° and 210°).
Triadic
Three hues spaced 120° apart.
Palettes with this color
Curated palettes that contain a color within ΔE 0.04 (OKLab) of #694264, closest first.
Similar named colors
The eight closest entries in our named color list, with their ΔE distance.
- Brownish Purple #76424E ΔE 0.044
- Purple Brown #673A3F ΔE 0.059
- Dusty Grape #545775 ΔE 0.065
- Dark Mauve #874C62 ΔE 0.067
- Dusk #4E5481 ΔE 0.071
- Twilight #4E518B ΔE 0.078
- Light Eggplant #894585 ΔE 0.081
- Dull Purple #84597E ΔE 0.087
Use #694264 in your product
Turn it into light and dark UI roles checked for contrast, then export to Tailwind v4, shadcn/ui, CSS or design tokens.