#733BAE

Closest named color: Rebecca Purple (#663399). oklch(48.2% 0.176 302.6), rgb(115, 59, 174).

Aa

White text reads best on this color (7.08:1).

About this color

#733BAE is a medium-dark, vivid purple. In OKLCH its lightness is 48%, its chroma 0.176 and its hue 303°. Its hue sits between the warm and cool halves of the wheel. The nearest named color is Rebecca Purple (#663399), ΔE 0.045 away. White text reads best on it, at 7.08:1.

Hue familyPurples
Lightnessmedium-dark (48%)
Chromavivid (0.176)
Temperaturein between
Nearest nameRebecca Purple (#663399)
Black text2.96:1
White text7.08:1

Values

HEX#733BAE
RGBrgb(115, 59, 174)
HSLhsl(269, 49%, 46%)
OKLCHoklch(48.2% 0.176 302.6)

Contrast

WCAG 2 contrast ratios are the conformance target: AA needs 4.5:1 for body text and 3:1 for large text, AAA needs 7:1. APCA Lc values are supplementary guidance from the WCAG 3 drafts.

PairWCAG 2ResultAPCAAPCA guidance
White text on #733BAE 7.08:1 AAA Lc -88.9 Fine for body text
Black text on #733BAE 2.96:1 Fails Lc 20.1 Dividers and decoration only
#733BAE text on white 7.08:1 AAA Lc 84.0 Fine for body text
#733BAE text on black 2.96:1 Fails Lc -18.0 Dividers and decoration only

Tints and shades

A 50–950 scale built in OKLCH: the hue is held, lightness follows a Tailwind v4-like curve, and every step is kept inside the sRGB gamut. This color sits at step 700.

  1. Step 50

    50

    #F7F4FC

    oklch(97.2% 0.011 303.1)

  2. Step 100

    100

    #EDE6F8

    oklch(93.6% 0.025 303.5)

  3. Step 200

    200

    #DFD2F4

    oklch(88.5% 0.048 302.8)

  4. Step 300

    300

    #CBB4EF

    oklch(80.9% 0.085 302.4)

  5. Step 400

    400

    #B18AE6

    oklch(70.6% 0.136 302.6)

  6. Step 500

    500

    #9F6ADF

    oklch(63.1% 0.174 302.6)

  7. Step 600

    600

    #8A4ECD

    oklch(55.6% 0.19 302.4)

  8. Step 700

    700 (this color)

    #733BAE

    oklch(48.2% 0.176 302.6)

  9. Step 800

    800

    #60348F

    oklch(42.7% 0.146 303)

  10. Step 900

    900

    #4E2F72

    oklch(37.7% 0.113 302.7)

  11. Step 950

    950

    #2E1C43

    oklch(27% 0.072 303.2)

Export this scale for Tailwind in the Tailwind colors tool

#733BAE with color blindness

Simulated with the Machado et al. (2009) model. ΔE is how far the color moves: below about 0.02 you would not notice a change.

VisionSeen asShift (ΔE)
Protanopia (no red cones)#0057B20.134
Deuteranopia (no green cones)#0D58AC0.132
Tritanopia (no blue cones)#67546F0.129
Achromatopsia (no color)#5858580.177

Harmonies

Hue rotations in OKLCH that keep this color's lightness and chroma.

Complementary

The opposite hue (180°).

  • #733BAE

    #733BAE

    oklch(48.2% 0.176 302.6)

  • #526800

    #526800

    oklch(48.2% 0.118 122.9)

Open the complementary palette in the generator

Analogous

Neighbouring hues, 30° either side.

  • #733BAE

    #733BAE

    oklch(48.2% 0.176 302.6)

  • #404EBF

    #404EBF

    oklch(48.1% 0.176 272.5)

  • #932A88

    #932A88

    oklch(48.2% 0.175 332.5)

Open the analogous palette in the generator

Split complementary

The two hues beside the complement (150° and 210°).

  • #733BAE

    #733BAE

    oklch(48.2% 0.176 302.6)

  • #725C00

    #725C00

    oklch(48.3% 0.099 92.6)

  • #007139

    #007139

    oklch(48.1% 0.125 152.6)

Open the split complementary palette in the generator

Triadic

Three hues spaced 120° apart.

  • #733BAE

    #733BAE

    oklch(48.2% 0.176 302.6)

  • #894D00

    #894D00

    oklch(48.1% 0.111 62.1)

  • #006E62

    #006E62

    oklch(48.3% 0.087 181.9)

Open the triadic palette in the generator

Square

Four hues spaced 90° apart.

  • #733BAE

    #733BAE

    oklch(48.2% 0.176 302.6)

  • #AB2205

    #AB2205

    oklch(48.2% 0.176 32.6)

  • #526800

    #526800

    oklch(48.2% 0.118 122.9)

  • #006A7A

    #006A7A

    oklch(48.2% 0.084 212.7)

Open the square palette in the generator

Palettes with this color

Curated palettes that contain a color within ΔE 0.04 (OKLab) of #733BAE, closest first.

Similar named colors

The eight closest entries in our named color list, with their ΔE distance.

Use #733BAE in your product

Turn it into light and dark UI roles checked for contrast, then export to Tailwind v4, shadcn/ui, CSS or design tokens.