#733774
Closest named color: Light Eggplant (#894585). oklch(43.9% 0.118 326.7), rgb(115, 55, 116).
Aa
White text reads best on this color (8.30:1).
About this color
#733774 is a dark, moderately saturated purple. In OKLCH its lightness is 44%, its chroma 0.118 and its hue 327°. Its hue sits between the warm and cool halves of the wheel. The nearest named color is Light Eggplant (#894585), ΔE 0.060 away. White text reads best on it, at 8.30:1.
| Hue family | Purples |
| Lightness | dark (44%) |
| Chroma | moderately saturated (0.118) |
| Temperature | in between |
| Nearest name | Light Eggplant (#894585) |
| Black text | 2.52:1 |
| White text | 8.30:1 |
Values
| HEX | #733774 |
| RGB | rgb(115, 55, 116) |
| HSL | hsl(299, 36%, 34%) |
| OKLCH | oklch(43.9% 0.118 326.7) |
Contrast
WCAG 2 contrast ratios are the conformance target: AA needs 4.5:1 for body text and 3:1 for large text, AAA needs 7:1. APCA Lc values are supplementary guidance from the WCAG 3 drafts.
| Pair | WCAG 2 | Result | APCA | APCA guidance |
|---|---|---|---|---|
| White text on #733774 | 8.30:1 | AAA | Lc -92.9 | Preferred for body text |
| Black text on #733774 | 2.52:1 | Fails | Lc 15.7 | Dividers and decoration only |
| #733774 text on white | 8.30:1 | AAA | Lc 88.3 | Fine for body text |
| #733774 text on black | 2.52:1 | Fails | Lc -13.9 | Not readable |
Tints and shades
A 50–950 scale built in OKLCH: the hue is held, lightness follows a Tailwind v4-like curve, and every step is kept inside the sRGB gamut. This color sits at step 800.
-
Step 50
50
#F9F3F9
oklch(97% 0.01 325.7)
-
Step 100
100
#F1E5F1
oklch(93.5% 0.02 325.7)
-
Step 200
200
#E7D1E7
oklch(88.5% 0.038 325.9)
-
Step 300
300
#D9B1D8
oklch(80.8% 0.07 327)
-
Step 400
400
#C588C5
oklch(70.8% 0.11 326.7)
-
Step 500
500
#B568B6
oklch(63.1% 0.141 326.6)
-
Step 600
600
#A04DA2
oklch(55.5% 0.155 326.5)
-
Step 700
700
#893E8A
oklch(49.1% 0.142 327)
-
Step 800
800 (this color)
#733774
oklch(43.9% 0.118 326.7)
-
Step 900
900
#5A2E5B
oklch(37.7% 0.092 326.4)
-
Step 950
950
#351B35
oklch(26.9% 0.059 327.1)
#733774 with color blindness
Simulated with the Machado et al. (2009) model. ΔE is how far the color moves: below about 0.02 you would not notice a change.
| Vision | Seen as | Shift (ΔE) |
|---|---|---|
| Protanopia (no red cones) | #314976 | 0.116 |
| Deuteranopia (no green cones) | #435172 | 0.103 |
| Tritanopia (no blue cones) | #763E50 | 0.068 |
| Achromatopsia (no color) | #4E4E4E | 0.119 |
Harmonies
Hue rotations in OKLCH that keep this color's lightness and chroma.
Complementary
The opposite hue (180°).
- #733774
#733774
oklch(43.9% 0.118 326.7)
- #166327
#166327
oklch(44% 0.118 146.8)
Analogous
Neighbouring hues, 30° either side.
Split complementary
The two hues beside the complement (150° and 210°).
Triadic
Three hues spaced 120° apart.
Palettes with this color
Curated palettes that contain a color within ΔE 0.04 (OKLab) of #733774, closest first.
Similar named colors
The eight closest entries in our named color list, with their ΔE distance.
- Light Eggplant #894585 ΔE 0.060
- Rebecca Purple #663399 ΔE 0.070
- Brownish Purple #76424E ΔE 0.077
- Purple #800080 ΔE 0.077
- Warm Purple #952E8F ΔE 0.080
- Dark Mauve #874C62 ΔE 0.082
- Velvet #750851 ΔE 0.085
- Rich Purple #720058 ΔE 0.087
Use #733774 in your product
Turn it into light and dark UI roles checked for contrast, then export to Tailwind v4, shadcn/ui, CSS or design tokens.