#73376D
Closest named color: Light Eggplant (#894585). oklch(43.6% 0.112 331.2), rgb(115, 55, 109).
Aa
White text reads best on this color (8.41:1).
About this color
#73376D is a dark, moderately saturated purple. In OKLCH its lightness is 44%, its chroma 0.112 and its hue 331°. Its hue sits between the warm and cool halves of the wheel. The nearest named color is Light Eggplant (#894585), ΔE 0.065 away. White text reads best on it, at 8.41:1.
| Hue family | Purples |
| Lightness | dark (44%) |
| Chroma | moderately saturated (0.112) |
| Temperature | in between |
| Nearest name | Light Eggplant (#894585) |
| Black text | 2.49:1 |
| White text | 8.41:1 |
Values
| HEX | #73376D |
| RGB | rgb(115, 55, 109) |
| HSL | hsl(306, 35%, 33%) |
| OKLCH | oklch(43.6% 0.112 331.2) |
Contrast
WCAG 2 contrast ratios are the conformance target: AA needs 4.5:1 for body text and 3:1 for large text, AAA needs 7:1. APCA Lc values are supplementary guidance from the WCAG 3 drafts.
| Pair | WCAG 2 | Result | APCA | APCA guidance |
|---|---|---|---|---|
| White text on #73376D | 8.41:1 | AAA | Lc -93.2 | Preferred for body text |
| Black text on #73376D | 2.49:1 | Fails | Lc 15.4 | Dividers and decoration only |
| #73376D text on white | 8.41:1 | AAA | Lc 88.6 | Fine for body text |
| #73376D text on black | 2.49:1 | Fails | Lc -13.6 | Not readable |
Tints and shades
A 50–950 scale built in OKLCH: the hue is held, lightness follows a Tailwind v4-like curve, and every step is kept inside the sRGB gamut. This color sits at step 800.
-
Step 50
50
#F9F3F8
oklch(97% 0.009 330.9)
-
Step 100
100
#F2E6F0
oklch(93.7% 0.018 331.1)
-
Step 200
200
#E8D1E4
oklch(88.5% 0.036 331.6)
-
Step 300
300
#DAB2D4
oklch(80.9% 0.065 331.2)
-
Step 400
400
#C688BE
oklch(70.6% 0.104 331.2)
-
Step 500
500
#B769AE
oklch(63.1% 0.133 331.3)
-
Step 600
600
#A24F9A
oklch(55.7% 0.145 331.1)
-
Step 700
700
#8A3F83
oklch(49% 0.135 331.1)
-
Step 800
800 (this color)
#73376D
oklch(43.6% 0.112 331.2)
-
Step 900
900
#5B2E56
oklch(37.6% 0.087 331.4)
-
Step 950
950
#361C33
oklch(27.2% 0.055 331.3)
#73376D with color blindness
Simulated with the Machado et al. (2009) model. ΔE is how far the color moves: below about 0.02 you would not notice a change.
| Vision | Seen as | Shift (ΔE) |
|---|---|---|
| Protanopia (no red cones) | #35486F | 0.111 |
| Deuteranopia (no green cones) | #46506B | 0.099 |
| Tritanopia (no blue cones) | #773C4D | 0.060 |
| Achromatopsia (no color) | #4D4D4D | 0.113 |
Harmonies
Hue rotations in OKLCH that keep this color's lightness and chroma.
Complementary
The opposite hue (180°).
- #73376D
#73376D
oklch(43.6% 0.112 331.2)
- #0B622F
#0B622F
oklch(43.6% 0.112 151)
Analogous
Neighbouring hues, 30° either side.
Split complementary
The two hues beside the complement (150° and 210°).
Triadic
Three hues spaced 120° apart.
Palettes with this color
Curated palettes that contain a color within ΔE 0.04 (OKLab) of #73376D, closest first.
Similar named colors
The eight closest entries in our named color list, with their ΔE distance.
- Light Eggplant #894585 ΔE 0.065
- Brownish Purple #76424E ΔE 0.067
- Dark Mauve #874C62 ΔE 0.077
- Velvet #750851 ΔE 0.080
- Rebecca Purple #663399 ΔE 0.081
- Purple Brown #673A3F ΔE 0.083
- Purple #800080 ΔE 0.083
- Rich Purple #720058 ΔE 0.084
Use #73376D in your product
Turn it into light and dark UI roles checked for contrast, then export to Tailwind v4, shadcn/ui, CSS or design tokens.