#73347E
Closest named color: Rebecca Purple (#663399). oklch(44% 0.134 321.5), rgb(115, 52, 126).
Aa
White text reads best on this color (8.32:1).
About this color
#73347E is a dark, moderately saturated purple. In OKLCH its lightness is 44%, its chroma 0.134 and its hue 321°. Its hue sits between the warm and cool halves of the wheel. The nearest named color is Rebecca Purple (#663399), ΔE 0.053 away. White text reads best on it, at 8.32:1.
| Hue family | Purples |
| Lightness | dark (44%) |
| Chroma | moderately saturated (0.134) |
| Temperature | in between |
| Nearest name | Rebecca Purple (#663399) |
| Black text | 2.52:1 |
| White text | 8.32:1 |
Values
| HEX | #73347E |
| RGB | rgb(115, 52, 126) |
| HSL | hsl(291, 42%, 35%) |
| OKLCH | oklch(44% 0.134 321.5) |
Contrast
WCAG 2 contrast ratios are the conformance target: AA needs 4.5:1 for body text and 3:1 for large text, AAA needs 7:1. APCA Lc values are supplementary guidance from the WCAG 3 drafts.
| Pair | WCAG 2 | Result | APCA | APCA guidance |
|---|---|---|---|---|
| White text on #73347E | 8.32:1 | AAA | Lc -92.9 | Preferred for body text |
| Black text on #73347E | 2.52:1 | Fails | Lc 15.7 | Dividers and decoration only |
| #73347E text on white | 8.32:1 | AAA | Lc 88.3 | Fine for body text |
| #73347E text on black | 2.52:1 | Fails | Lc -13.9 | Not readable |
Tints and shades
A 50–950 scale built in OKLCH: the hue is held, lightness follows a Tailwind v4-like curve, and every step is kept inside the sRGB gamut. This color sits at step 800.
-
Step 50
50
#F9F3FA
oklch(97.1% 0.011 321.3)
-
Step 100
100
#F1E5F3
oklch(93.5% 0.023 321.4)
-
Step 200
200
#E7D0EB
oklch(88.5% 0.044 321.2)
-
Step 300
300
#D9B0DF
oklch(80.9% 0.079 322)
-
Step 400
400
#C485CF
oklch(70.6% 0.125 321.4)
-
Step 500
500
#B564C3
oklch(63.1% 0.161 321.6)
-
Step 600
600
#A049AF
oklch(55.7% 0.173 321.5)
-
Step 700
700
#893996
oklch(49.1% 0.162 321.8)
-
Step 800
800 (this color)
#73347E
oklch(44% 0.134 321.5)
-
Step 900
900
#5A2C62
oklch(37.8% 0.103 321.5)
-
Step 950
950
#351A3A
oklch(27% 0.067 321.2)
#73347E with color blindness
Simulated with the Machado et al. (2009) model. ΔE is how far the color moves: below about 0.02 you would not notice a change.
| Vision | Seen as | Shift (ΔE) |
|---|---|---|
| Protanopia (no red cones) | #264980 | 0.129 |
| Deuteranopia (no green cones) | #3C507C | 0.112 |
| Tritanopia (no blue cones) | #743F54 | 0.082 |
| Achromatopsia (no color) | #4E4E4E | 0.135 |
Harmonies
Hue rotations in OKLCH that keep this color's lightness and chroma.
Complementary
The opposite hue (180°).
- #73347E
#73347E
oklch(44% 0.134 321.5)
- #1B6411
#1B6411
oklch(44.2% 0.134 141.5)
Analogous
Neighbouring hues, 30° either side.
Split complementary
The two hues beside the complement (150° and 210°).
Triadic
Three hues spaced 120° apart.
Palettes with this color
Curated palettes that contain a color within ΔE 0.04 (OKLab) of #73347E, closest first.
Similar named colors
The eight closest entries in our named color list, with their ΔE distance.
- Rebecca Purple #663399 ΔE 0.053
- Light Eggplant #894585 ΔE 0.062
- Purple #800080 ΔE 0.066
- Warm Purple #952E8F ΔE 0.072
- Dark Magenta #8B008B ΔE 0.075
- Dark Slate Blue #483D8B ΔE 0.083
- Rich Purple #720058 ΔE 0.089
- Velvet #750851 ΔE 0.091
Use #73347E in your product
Turn it into light and dark UI roles checked for contrast, then export to Tailwind v4, shadcn/ui, CSS or design tokens.