#733473
Closest named color: Light Eggplant (#894585). oklch(43.4% 0.123 327.4), rgb(115, 52, 115).
Aa
White text reads best on this color (8.50:1).
About this color
#733473 is a dark, moderately saturated purple. In OKLCH its lightness is 43%, its chroma 0.123 and its hue 327°. Its hue sits between the warm and cool halves of the wheel. The nearest named color is Light Eggplant (#894585), ΔE 0.065 away. White text reads best on it, at 8.50:1.
| Hue family | Purples |
| Lightness | dark (43%) |
| Chroma | moderately saturated (0.123) |
| Temperature | in between |
| Nearest name | Light Eggplant (#894585) |
| Black text | 2.46:1 |
| White text | 8.50:1 |
Values
| HEX | #733473 |
| RGB | rgb(115, 52, 115) |
| HSL | hsl(300, 38%, 33%) |
| OKLCH | oklch(43.4% 0.123 327.4) |
Contrast
WCAG 2 contrast ratios are the conformance target: AA needs 4.5:1 for body text and 3:1 for large text, AAA needs 7:1. APCA Lc values are supplementary guidance from the WCAG 3 drafts.
| Pair | WCAG 2 | Result | APCA | APCA guidance |
|---|---|---|---|---|
| White text on #733473 | 8.50:1 | AAA | Lc -93.4 | Preferred for body text |
| Black text on #733473 | 2.46:1 | Fails | Lc 15.2 | Dividers and decoration only |
| #733473 text on white | 8.50:1 | AAA | Lc 88.8 | Fine for body text |
| #733473 text on black | 2.46:1 | Fails | Lc -13.4 | Not readable |
Tints and shades
A 50–950 scale built in OKLCH: the hue is held, lightness follows a Tailwind v4-like curve, and every step is kept inside the sRGB gamut. This color sits at step 800.
-
Step 50
50
#F9F3F9
oklch(97% 0.01 325.7)
-
Step 100
100
#F2E5F1
oklch(93.6% 0.021 328.1)
-
Step 200
200
#E8D0E7
oklch(88.4% 0.041 327.2)
-
Step 300
300
#DAB1D9
oklch(80.9% 0.071 327)
-
Step 400
400
#C786C5
oklch(70.7% 0.115 327.8)
-
Step 500
500
#B766B7
oklch(63.1% 0.147 327.1)
-
Step 600
600
#A24BA2
oklch(55.5% 0.159 327.5)
-
Step 700
700
#8B3C8B
oklch(49.2% 0.148 327.5)
-
Step 800
800 (this color)
#733473
oklch(43.4% 0.123 327.4)
-
Step 900
900
#5C2D5B
oklch(37.8% 0.095 328)
-
Step 950
950
#361B35
oklch(27.1% 0.06 328.4)
#733473 with color blindness
Simulated with the Machado et al. (2009) model. ΔE is how far the color moves: below about 0.02 you would not notice a change.
| Vision | Seen as | Shift (ΔE) |
|---|---|---|
| Protanopia (no red cones) | #2E4775 | 0.121 |
| Deuteranopia (no green cones) | #415071 | 0.109 |
| Tritanopia (no blue cones) | #763B4E | 0.070 |
| Achromatopsia (no color) | #4D4D4D | 0.123 |
Harmonies
Hue rotations in OKLCH that keep this color's lightness and chroma.
Complementary
The opposite hue (180°).
- #733473
#733473
oklch(43.4% 0.123 327.4)
- #0A6224
#0A6224
oklch(43.4% 0.123 147.3)
Analogous
Neighbouring hues, 30° either side.
Split complementary
The two hues beside the complement (150° and 210°).
Triadic
Three hues spaced 120° apart.
Palettes with this color
Curated palettes that contain a color within ΔE 0.04 (OKLab) of #733473, closest first.
Similar named colors
The eight closest entries in our named color list, with their ΔE distance.
- Light Eggplant #894585 ΔE 0.065
- Rebecca Purple #663399 ΔE 0.070
- Purple #800080 ΔE 0.072
- Velvet #750851 ΔE 0.079
- Warm Purple #952E8F ΔE 0.080
- Brownish Purple #76424E ΔE 0.080
- Rich Purple #720058 ΔE 0.081
- Dark Magenta #8B008B ΔE 0.084
Use #733473 in your product
Turn it into light and dark UI roles checked for contrast, then export to Tailwind v4, shadcn/ui, CSS or design tokens.