#73346D
Closest named color: Light Eggplant (#894585). oklch(43.1% 0.117 331.1), rgb(115, 52, 109).
Aa
White text reads best on this color (8.60:1).
About this color
#73346D is a dark, moderately saturated purple. In OKLCH its lightness is 43%, its chroma 0.117 and its hue 331°. Its hue sits between the warm and cool halves of the wheel. The nearest named color is Light Eggplant (#894585), ΔE 0.068 away. White text reads best on it, at 8.60:1.
| Hue family | Purples |
| Lightness | dark (43%) |
| Chroma | moderately saturated (0.117) |
| Temperature | in between |
| Nearest name | Light Eggplant (#894585) |
| Black text | 2.44:1 |
| White text | 8.60:1 |
Values
| HEX | #73346D |
| RGB | rgb(115, 52, 109) |
| HSL | hsl(306, 38%, 33%) |
| OKLCH | oklch(43.1% 0.117 331.1) |
Contrast
WCAG 2 contrast ratios are the conformance target: AA needs 4.5:1 for body text and 3:1 for large text, AAA needs 7:1. APCA Lc values are supplementary guidance from the WCAG 3 drafts.
| Pair | WCAG 2 | Result | APCA | APCA guidance |
|---|---|---|---|---|
| White text on #73346D | 8.60:1 | AAA | Lc -93.7 | Preferred for body text |
| Black text on #73346D | 2.44:1 | Fails | Lc 14.9 | Not readable |
| #73346D text on white | 8.60:1 | AAA | Lc 89.1 | Fine for body text |
| #73346D text on black | 2.44:1 | Fails | Lc -13.1 | Not readable |
Tints and shades
A 50–950 scale built in OKLCH: the hue is held, lightness follows a Tailwind v4-like curve, and every step is kept inside the sRGB gamut. This color sits at step 800.
-
Step 50
50
#F9F3F8
oklch(97% 0.009 330.9)
-
Step 100
100
#F2E5F0
oklch(93.5% 0.02 330.7)
-
Step 200
200
#E9D0E5
oklch(88.4% 0.039 331.2)
-
Step 300
300
#DBB1D5
oklch(80.9% 0.068 331)
-
Step 400
400
#C887C0
oklch(70.7% 0.109 331.1)
-
Step 500
500
#B967B0
oklch(63.2% 0.14 331.2)
-
Step 600
600
#A44C9B
oklch(55.6% 0.152 331.4)
-
Step 700
700
#8C3D85
oklch(49.1% 0.141 331)
-
Step 800
800 (this color)
#73346D
oklch(43.1% 0.117 331.1)
-
Step 900
900
#5C2D57
oklch(37.6% 0.091 331.3)
-
Step 950
950
#361B33
oklch(27% 0.057 331.2)
#73346D with color blindness
Simulated with the Machado et al. (2009) model. ΔE is how far the color moves: below about 0.02 you would not notice a change.
| Vision | Seen as | Shift (ΔE) |
|---|---|---|
| Protanopia (no red cones) | #31466F | 0.118 |
| Deuteranopia (no green cones) | #444F6B | 0.105 |
| Tritanopia (no blue cones) | #77394B | 0.063 |
| Achromatopsia (no color) | #4C4C4C | 0.118 |
Harmonies
Hue rotations in OKLCH that keep this color's lightness and chroma.
Complementary
The opposite hue (180°).
- #73346D
#73346D
oklch(43.1% 0.117 331.1)
- #00612C
#00612C
oklch(43.1% 0.116 151)
Analogous
Neighbouring hues, 30° either side.
Split complementary
The two hues beside the complement (150° and 210°).
Triadic
Three hues spaced 120° apart.
Palettes with this color
Curated palettes that contain a color within ΔE 0.04 (OKLab) of #73346D, closest first.
Similar named colors
The eight closest entries in our named color list, with their ΔE distance.
- Light Eggplant #894585 ΔE 0.068
- Brownish Purple #76424E ΔE 0.072
- Velvet #750851 ΔE 0.074
- Purple #800080 ΔE 0.078
- Rich Purple #720058 ΔE 0.078
- Rebecca Purple #663399 ΔE 0.079
- Red Purple #820747 ΔE 0.081
- Dark Mauve #874C62 ΔE 0.083
Use #73346D in your product
Turn it into light and dark UI roles checked for contrast, then export to Tailwind v4, shadcn/ui, CSS or design tokens.