#73346B
Closest named color: Brownish Purple (#76424E). oklch(43% 0.115 332.4), rgb(115, 52, 107).
Aa
White text reads best on this color (8.63:1).
About this color
#73346B is a dark, moderately saturated purple. In OKLCH its lightness is 43%, its chroma 0.115 and its hue 332°. Its hue sits between the warm and cool halves of the wheel. The nearest named color is Brownish Purple (#76424E), ΔE 0.069 away. White text reads best on it, at 8.63:1.
| Hue family | Purples |
| Lightness | dark (43%) |
| Chroma | moderately saturated (0.115) |
| Temperature | in between |
| Nearest name | Brownish Purple (#76424E) |
| Black text | 2.43:1 |
| White text | 8.63:1 |
Values
| HEX | #73346B |
| RGB | rgb(115, 52, 107) |
| HSL | hsl(308, 38%, 33%) |
| OKLCH | oklch(43% 0.115 332.4) |
Contrast
WCAG 2 contrast ratios are the conformance target: AA needs 4.5:1 for body text and 3:1 for large text, AAA needs 7:1. APCA Lc values are supplementary guidance from the WCAG 3 drafts.
| Pair | WCAG 2 | Result | APCA | APCA guidance |
|---|---|---|---|---|
| White text on #73346B | 8.63:1 | AAA | Lc -93.8 | Preferred for body text |
| Black text on #73346B | 2.43:1 | Fails | Lc 14.8 | Not readable |
| #73346B text on white | 8.63:1 | AAA | Lc 89.2 | Fine for body text |
| #73346B text on black | 2.43:1 | Fails | Lc -13.0 | Not readable |
Tints and shades
A 50–950 scale built in OKLCH: the hue is held, lightness follows a Tailwind v4-like curve, and every step is kept inside the sRGB gamut. This color sits at step 800.
-
Step 50
50
#F9F3F8
oklch(97% 0.009 330.9)
-
Step 100
100
#F2E5F0
oklch(93.5% 0.02 330.7)
-
Step 200
200
#E9D1E4
oklch(88.6% 0.037 332.9)
-
Step 300
300
#DBB1D4
oklch(80.8% 0.067 331.9)
-
Step 400
400
#C887BE
oklch(70.7% 0.107 332.2)
-
Step 500
500
#B967AE
oklch(63.1% 0.138 332.2)
-
Step 600
600
#A44D99
oklch(55.6% 0.149 332.4)
-
Step 700
700
#8C3D83
oklch(49% 0.139 332)
-
Step 800
800 (this color)
#73346B
oklch(43% 0.115 332.4)
-
Step 900
900
#5D2D56
oklch(37.7% 0.091 332.9)
-
Step 950
950
#361B32
oklch(26.9% 0.056 332.6)
#73346B with color blindness
Simulated with the Machado et al. (2009) model. ΔE is how far the color moves: below about 0.02 you would not notice a change.
| Vision | Seen as | Shift (ΔE) |
|---|---|---|
| Protanopia (no red cones) | #32466D | 0.117 |
| Deuteranopia (no green cones) | #454F69 | 0.104 |
| Tritanopia (no blue cones) | #78384A | 0.060 |
| Achromatopsia (no color) | #4C4C4C | 0.116 |
Harmonies
Hue rotations in OKLCH that keep this color's lightness and chroma.
Complementary
The opposite hue (180°).
- #73346B
#73346B
oklch(43% 0.115 332.4)
- #00602F
#00602F
oklch(42.8% 0.112 152.4)
Analogous
Neighbouring hues, 30° either side.
Split complementary
The two hues beside the complement (150° and 210°).
Triadic
Three hues spaced 120° apart.
Palettes with this color
Curated palettes that contain a color within ΔE 0.04 (OKLab) of #73346B, closest first.
Similar named colors
The eight closest entries in our named color list, with their ΔE distance.
- Brownish Purple #76424E ΔE 0.069
- Light Eggplant #894585 ΔE 0.070
- Velvet #750851 ΔE 0.073
- Rich Purple #720058 ΔE 0.077
- Red Purple #820747 ΔE 0.079
- Purple #800080 ΔE 0.080
- Dark Mauve #874C62 ΔE 0.082
- Rebecca Purple #663399 ΔE 0.082
Use #73346B in your product
Turn it into light and dark UI roles checked for contrast, then export to Tailwind v4, shadcn/ui, CSS or design tokens.