#733464
Closest named color: Brownish Purple (#76424E). oklch(42.7% 0.109 337.3), rgb(115, 52, 100).
Aa
White text reads best on this color (8.73:1).
About this color
#733464 is a dark, moderately saturated purple. In OKLCH its lightness is 43%, its chroma 0.109 and its hue 337°. Its hue sits on the warm side of the wheel. The nearest named color is Brownish Purple (#76424E), ΔE 0.059 away. White text reads best on it, at 8.73:1.
| Hue family | Purples |
| Lightness | dark (43%) |
| Chroma | moderately saturated (0.109) |
| Temperature | warm |
| Nearest name | Brownish Purple (#76424E) |
| Black text | 2.40:1 |
| White text | 8.73:1 |
Values
| HEX | #733464 |
| RGB | rgb(115, 52, 100) |
| HSL | hsl(314, 38%, 33%) |
| OKLCH | oklch(42.7% 0.109 337.3) |
Contrast
WCAG 2 contrast ratios are the conformance target: AA needs 4.5:1 for body text and 3:1 for large text, AAA needs 7:1. APCA Lc values are supplementary guidance from the WCAG 3 drafts.
| Pair | WCAG 2 | Result | APCA | APCA guidance |
|---|---|---|---|---|
| White text on #733464 | 8.73:1 | AAA | Lc -94.0 | Preferred for body text |
| Black text on #733464 | 2.40:1 | Fails | Lc 14.5 | Not readable |
| #733464 text on white | 8.73:1 | AAA | Lc 89.5 | Fine for body text |
| #733464 text on black | 2.40:1 | Fails | Lc -12.7 | Not readable |
Tints and shades
A 50–950 scale built in OKLCH: the hue is held, lightness follows a Tailwind v4-like curve, and every step is kept inside the sRGB gamut. This color sits at step 800.
-
Step 50
50
#F9F3F7
oklch(97% 0.008 337.4)
-
Step 100
100
#F3E5EE
oklch(93.6% 0.019 338.7)
-
Step 200
200
#E9D1E2
oklch(88.5% 0.035 336.2)
-
Step 300
300
#DCB1D0
oklch(80.8% 0.064 336.4)
-
Step 400
400
#CA88B7
oklch(70.8% 0.101 337.8)
-
Step 500
500
#BA68A6
oklch(63% 0.131 336.8)
-
Step 600
600
#A64E91
oklch(55.7% 0.142 337.3)
-
Step 700
700
#8E3E7B
oklch(49.1% 0.133 337.5)
-
Step 800
800 (this color)
#733464
oklch(42.7% 0.109 337.3)
-
Step 900
900
#5D2E52
oklch(37.7% 0.085 336.6)
-
Step 950
950
#371B30
oklch(27% 0.055 337)
#733464 with color blindness
Simulated with the Machado et al. (2009) model. ΔE is how far the color moves: below about 0.02 you would not notice a change.
| Vision | Seen as | Shift (ΔE) |
|---|---|---|
| Protanopia (no red cones) | #354566 | 0.114 |
| Deuteranopia (no green cones) | #474E62 | 0.101 |
| Tritanopia (no blue cones) | #793647 | 0.052 |
| Achromatopsia (no color) | #4B4B4B | 0.110 |
Harmonies
Hue rotations in OKLCH that keep this color's lightness and chroma.
Complementary
The opposite hue (180°).
- #733464
#733464
oklch(42.7% 0.109 337.3)
- #005F38
#005F38
oklch(42.7% 0.101 157.3)
Analogous
Neighbouring hues, 30° either side.
Split complementary
The two hues beside the complement (150° and 210°).
Triadic
Three hues spaced 120° apart.
Palettes with this color
Curated palettes that contain a color within ΔE 0.04 (OKLab) of #733464, closest first.
Similar named colors
The eight closest entries in our named color list, with their ΔE distance.
- Brownish Purple #76424E ΔE 0.059
- Velvet #750851 ΔE 0.069
- Purple Brown #673A3F ΔE 0.072
- Red Purple #820747 ΔE 0.073
- Light Eggplant #894585 ΔE 0.076
- Rich Purple #720058 ΔE 0.076
- Dark Mauve #874C62 ΔE 0.078
- Mulberry #920A4E ΔE 0.080
Use #733464 in your product
Turn it into light and dark UI roles checked for contrast, then export to Tailwind v4, shadcn/ui, CSS or design tokens.