#73345E
Closest named color: Brownish Purple (#76424E). oklch(42.4% 0.104 341.9), rgb(115, 52, 94).
Aa
White text reads best on this color (8.81:1).
About this color
#73345E is a dark, moderately saturated purple. In OKLCH its lightness is 42%, its chroma 0.104 and its hue 342°. Its hue sits on the warm side of the wheel. The nearest named color is Brownish Purple (#76424E), ΔE 0.052 away. White text reads best on it, at 8.81:1.
| Hue family | Purples |
| Lightness | dark (42%) |
| Chroma | moderately saturated (0.104) |
| Temperature | warm |
| Nearest name | Brownish Purple (#76424E) |
| Black text | 2.38:1 |
| White text | 8.81:1 |
Values
| HEX | #73345E |
| RGB | rgb(115, 52, 94) |
| HSL | hsl(320, 38%, 33%) |
| OKLCH | oklch(42.4% 0.104 341.9) |
Contrast
WCAG 2 contrast ratios are the conformance target: AA needs 4.5:1 for body text and 3:1 for large text, AAA needs 7:1. APCA Lc values are supplementary guidance from the WCAG 3 drafts.
| Pair | WCAG 2 | Result | APCA | APCA guidance |
|---|---|---|---|---|
| White text on #73345E | 8.81:1 | AAA | Lc -94.2 | Preferred for body text |
| Black text on #73345E | 2.38:1 | Fails | Lc 14.2 | Not readable |
| #73345E text on white | 8.81:1 | AAA | Lc 89.8 | Fine for body text |
| #73345E text on black | 2.38:1 | Fails | Lc -12.5 | Not readable |
Tints and shades
A 50–950 scale built in OKLCH: the hue is held, lightness follows a Tailwind v4-like curve, and every step is kept inside the sRGB gamut. This color sits at step 800.
-
Step 50
50
#FAF3F7
oklch(97.1% 0.009 341.8)
-
Step 100
100
#F3E5ED
oklch(93.5% 0.018 342)
-
Step 200
200
#EAD1DF
oklch(88.5% 0.033 343)
-
Step 300
300
#DDB2CC
oklch(81% 0.06 341.6)
-
Step 400
400
#CB88B2
oklch(70.7% 0.098 341.8)
-
Step 500
500
#BC699F
oklch(63.1% 0.125 341.8)
-
Step 600
600
#A74F89
oklch(55.6% 0.135 342.2)
-
Step 700
700
#8F3F75
oklch(49.1% 0.127 341.7)
-
Step 800
800 (this color)
#73345E
oklch(42.4% 0.104 341.9)
-
Step 900
900
#5E2F4E
oklch(37.8% 0.081 341.6)
-
Step 950
950
#371C2D
oklch(27% 0.05 342.6)
#73345E with color blindness
Simulated with the Machado et al. (2009) model. ΔE is how far the color moves: below about 0.02 you would not notice a change.
| Vision | Seen as | Shift (ΔE) |
|---|---|---|
| Protanopia (no red cones) | #38445F | 0.110 |
| Deuteranopia (no green cones) | #494E5C | 0.099 |
| Tritanopia (no blue cones) | #793544 | 0.046 |
| Achromatopsia (no color) | #4A4A4A | 0.105 |
Harmonies
Hue rotations in OKLCH that keep this color's lightness and chroma.
Complementary
The opposite hue (180°).
- #73345E
#73345E
oklch(42.4% 0.104 341.9)
- #005D3E
#005D3E
oklch(42.3% 0.093 162.1)
Analogous
Neighbouring hues, 30° either side.
Split complementary
The two hues beside the complement (150° and 210°).
Triadic
Three hues spaced 120° apart.
Palettes with this color
Curated palettes that contain a color within ΔE 0.04 (OKLab) of #73345E, closest first.
Similar named colors
The eight closest entries in our named color list, with their ΔE distance.
- Brownish Purple #76424E ΔE 0.052
- Purple Brown #673A3F ΔE 0.062
- Velvet #750851 ΔE 0.068
- Red Purple #820747 ΔE 0.069
- Dark Mauve #874C62 ΔE 0.076
- Wine #80013F ΔE 0.077
- Rich Purple #720058 ΔE 0.077
- Mulberry #920A4E ΔE 0.077
Use #73345E in your product
Turn it into light and dark UI roles checked for contrast, then export to Tailwind v4, shadcn/ui, CSS or design tokens.