#73344D
Closest named color: Brownish Purple (#76424E). oklch(41.7% 0.093 356.9), rgb(115, 52, 77).
Aa
White text reads best on this color (9.02:1).
About this color
#73344D is a dark, moderately saturated red. In OKLCH its lightness is 42%, its chroma 0.093 and its hue 357°. Its hue sits on the warm side of the wheel. The nearest named color is Brownish Purple (#76424E), ΔE 0.037 away. White text reads best on it, at 9.02:1.
| Hue family | Reds |
| Lightness | dark (42%) |
| Chroma | moderately saturated (0.093) |
| Temperature | warm |
| Nearest name | Brownish Purple (#76424E) |
| Black text | 2.32:1 |
| White text | 9.02:1 |
Values
| HEX | #73344D |
| RGB | rgb(115, 52, 77) |
| HSL | hsl(336, 38%, 33%) |
| OKLCH | oklch(41.7% 0.093 356.9) |
Contrast
WCAG 2 contrast ratios are the conformance target: AA needs 4.5:1 for body text and 3:1 for large text, AAA needs 7:1. APCA Lc values are supplementary guidance from the WCAG 3 drafts.
| Pair | WCAG 2 | Result | APCA | APCA guidance |
|---|---|---|---|---|
| White text on #73344D | 9.02:1 | AAA | Lc -94.8 | Preferred for body text |
| Black text on #73344D | 2.32:1 | Fails | Lc 13.6 | Not readable |
| #73344D text on white | 9.02:1 | AAA | Lc 90.3 | Preferred for body text |
| #73344D text on black | 2.32:1 | Fails | Lc -12.0 | Not readable |
Tints and shades
A 50–950 scale built in OKLCH: the hue is held, lightness follows a Tailwind v4-like curve, and every step is kept inside the sRGB gamut. This color sits at step 800.
-
Step 50
50
#FAF3F5
oklch(97% 0.008 357.8)
-
Step 100
100
#F3E6EA
oklch(93.6% 0.015 356.6)
-
Step 200
200
#EBD1D9
oklch(88.4% 0.031 357.2)
-
Step 300
300
#DFB3C1
oklch(81% 0.054 357.4)
-
Step 400
400
#CD8AA1
oklch(70.7% 0.087 357.3)
-
Step 500
500
#BF6B8A
oklch(63.1% 0.112 357.3)
-
Step 600
600
#AA5274
oklch(55.7% 0.121 357.4)
-
Step 700
700
#914262
oklch(49.1% 0.113 356.6)
-
Step 800
800 (this color)
#73344D
oklch(41.7% 0.093 356.9)
-
Step 900
900
#603042
oklch(37.8% 0.073 357.3)
-
Step 950
950
#381C27
oklch(26.9% 0.047 355.7)
#73344D with color blindness
Simulated with the Machado et al. (2009) model. ΔE is how far the color moves: below about 0.02 you would not notice a change.
| Vision | Seen as | Shift (ΔE) |
|---|---|---|
| Protanopia (no red cones) | #3D424E | 0.103 |
| Deuteranopia (no green cones) | #4E4D4C | 0.093 |
| Tritanopia (no blue cones) | #7B303D | 0.029 |
| Achromatopsia (no color) | #494949 | 0.094 |
Harmonies
Hue rotations in OKLCH that keep this color's lightness and chroma.
Complementary
The opposite hue (180°).
- #73344D
#73344D
oklch(41.7% 0.093 356.9)
- #005A4B
#005A4B
oklch(41.8% 0.078 176.2)
Analogous
Neighbouring hues, 30° either side.
Split complementary
The two hues beside the complement (150° and 210°).
Triadic
Three hues spaced 120° apart.
Palettes with this color
Curated palettes that contain a color within ΔE 0.04 (OKLab) of #73344D, closest first.
Similar named colors
The eight closest entries in our named color list, with their ΔE distance.
- Brownish Purple #76424E ΔE 0.037
- Purple Brown #673A3F ΔE 0.039
- Red Purple #820747 ΔE 0.067
- Wine #80013F ΔE 0.070
- Velvet #750851 ΔE 0.074
- Dark Mauve #874C62 ΔE 0.076
- Red Wine #8C0034 ΔE 0.077
- Bordeaux #7B002C ΔE 0.077
Use #73344D in your product
Turn it into light and dark UI roles checked for contrast, then export to Tailwind v4, shadcn/ui, CSS or design tokens.