#733366
Closest named color: Brownish Purple (#76424E). oklch(42.6% 0.112 335.8), rgb(115, 51, 102).
Aa
White text reads best on this color (8.77:1).
About this color
#733366 is a dark, moderately saturated purple. In OKLCH its lightness is 43%, its chroma 0.112 and its hue 336°. Its hue sits on the warm side of the wheel. The nearest named color is Brownish Purple (#76424E), ΔE 0.064 away. White text reads best on it, at 8.77:1.
| Hue family | Purples |
| Lightness | dark (43%) |
| Chroma | moderately saturated (0.112) |
| Temperature | warm |
| Nearest name | Brownish Purple (#76424E) |
| Black text | 2.39:1 |
| White text | 8.77:1 |
Values
| HEX | #733366 |
| RGB | rgb(115, 51, 102) |
| HSL | hsl(312, 39%, 33%) |
| OKLCH | oklch(42.6% 0.112 335.8) |
Contrast
WCAG 2 contrast ratios are the conformance target: AA needs 4.5:1 for body text and 3:1 for large text, AAA needs 7:1. APCA Lc values are supplementary guidance from the WCAG 3 drafts.
| Pair | WCAG 2 | Result | APCA | APCA guidance |
|---|---|---|---|---|
| White text on #733366 | 8.77:1 | AAA | Lc -94.1 | Preferred for body text |
| Black text on #733366 | 2.39:1 | Fails | Lc 14.4 | Not readable |
| #733366 text on white | 8.77:1 | AAA | Lc 89.6 | Fine for body text |
| #733366 text on black | 2.39:1 | Fails | Lc -12.7 | Not readable |
Tints and shades
A 50–950 scale built in OKLCH: the hue is held, lightness follows a Tailwind v4-like curve, and every step is kept inside the sRGB gamut. This color sits at step 800.
-
Step 50
50
#F9F3F8
oklch(97% 0.009 330.9)
-
Step 100
100
#F3E5EF
oklch(93.6% 0.02 335.7)
-
Step 200
200
#E9D0E2
oklch(88.4% 0.037 335.8)
-
Step 300
300
#DDB1D1
oklch(80.9% 0.066 336.2)
-
Step 400
400
#CA87BA
oklch(70.7% 0.105 335.7)
-
Step 500
500
#BB67A8
oklch(63.1% 0.135 336.1)
-
Step 600
600
#A64D94
oklch(55.7% 0.146 335.7)
-
Step 700
700
#8E3D7E
oklch(49.1% 0.137 335.7)
-
Step 800
800 (this color)
#733366
oklch(42.6% 0.112 335.8)
-
Step 900
900
#5D2E53
oklch(37.7% 0.086 335.7)
-
Step 950
950
#371B31
oklch(27% 0.056 335.5)
#733366 with color blindness
Simulated with the Machado et al. (2009) model. ΔE is how far the color moves: below about 0.02 you would not notice a change.
| Vision | Seen as | Shift (ΔE) |
|---|---|---|
| Protanopia (no red cones) | #344568 | 0.116 |
| Deuteranopia (no green cones) | #464E64 | 0.103 |
| Tritanopia (no blue cones) | #783648 | 0.055 |
| Achromatopsia (no color) | #4B4B4B | 0.113 |
Harmonies
Hue rotations in OKLCH that keep this color's lightness and chroma.
Complementary
The opposite hue (180°).
- #733366
#733366
oklch(42.6% 0.112 335.8)
- #005F35
#005F35
oklch(42.7% 0.104 155.6)
Analogous
Neighbouring hues, 30° either side.
Split complementary
The two hues beside the complement (150° and 210°).
Triadic
Three hues spaced 120° apart.
Palettes with this color
Curated palettes that contain a color within ΔE 0.04 (OKLab) of #733366, closest first.
Similar named colors
The eight closest entries in our named color list, with their ΔE distance.
- Brownish Purple #76424E ΔE 0.064
- Velvet #750851 ΔE 0.068
- Red Purple #820747 ΔE 0.073
- Rich Purple #720058 ΔE 0.074
- Light Eggplant #894585 ΔE 0.075
- Purple Brown #673A3F ΔE 0.076
- Mulberry #920A4E ΔE 0.080
- Dark Mauve #874C62 ΔE 0.081
Use #733366 in your product
Turn it into light and dark UI roles checked for contrast, then export to Tailwind v4, shadcn/ui, CSS or design tokens.