#733278
Closest named color: Rebecca Purple (#663399). oklch(43.4% 0.131 324.7), rgb(115, 50, 120).
Aa
White text reads best on this color (8.54:1).
About this color
#733278 is a dark, moderately saturated purple. In OKLCH its lightness is 43%, its chroma 0.131 and its hue 325°. Its hue sits between the warm and cool halves of the wheel. The nearest named color is Rebecca Purple (#663399), ΔE 0.061 away. White text reads best on it, at 8.54:1.
| Hue family | Purples |
| Lightness | dark (43%) |
| Chroma | moderately saturated (0.131) |
| Temperature | in between |
| Nearest name | Rebecca Purple (#663399) |
| Black text | 2.45:1 |
| White text | 8.54:1 |
Values
| HEX | #733278 |
| RGB | rgb(115, 50, 120) |
| HSL | hsl(296, 41%, 33%) |
| OKLCH | oklch(43.4% 0.131 324.7) |
Contrast
WCAG 2 contrast ratios are the conformance target: AA needs 4.5:1 for body text and 3:1 for large text, AAA needs 7:1. APCA Lc values are supplementary guidance from the WCAG 3 drafts.
| Pair | WCAG 2 | Result | APCA | APCA guidance |
|---|---|---|---|---|
| White text on #733278 | 8.54:1 | AAA | Lc -93.5 | Preferred for body text |
| Black text on #733278 | 2.45:1 | Fails | Lc 15.1 | Dividers and decoration only |
| #733278 text on white | 8.54:1 | AAA | Lc 88.9 | Fine for body text |
| #733278 text on black | 2.45:1 | Fails | Lc -13.3 | Not readable |
Tints and shades
A 50–950 scale built in OKLCH: the hue is held, lightness follows a Tailwind v4-like curve, and every step is kept inside the sRGB gamut. This color sits at step 800.
-
Step 50
50
#F9F3F9
oklch(97% 0.01 325.7)
-
Step 100
100
#F2E5F2
oklch(93.6% 0.022 325.8)
-
Step 200
200
#E8D0E9
oklch(88.5% 0.043 324.7)
-
Step 300
300
#DAB0DC
oklch(80.8% 0.076 324.8)
-
Step 400
400
#C785CB
oklch(70.7% 0.123 324.8)
-
Step 500
500
#B764BD
oklch(63.1% 0.156 324.7)
-
Step 600
600
#A248A9
oklch(55.5% 0.17 324.7)
-
Step 700
700
#8B3991
oklch(49.1% 0.158 324.9)
-
Step 800
800 (this color)
#733278
oklch(43.4% 0.131 324.7)
-
Step 900
900
#5C2B5F
oklch(37.7% 0.103 325.2)
-
Step 950
950
#361A38
oklch(27.1% 0.065 324.7)
#733278 with color blindness
Simulated with the Machado et al. (2009) model. ΔE is how far the color moves: below about 0.02 you would not notice a change.
| Vision | Seen as | Shift (ΔE) |
|---|---|---|
| Protanopia (no red cones) | #28477A | 0.129 |
| Deuteranopia (no green cones) | #3E4F76 | 0.112 |
| Tritanopia (no blue cones) | #753B50 | 0.076 |
| Achromatopsia (no color) | #4C4C4C | 0.132 |
Harmonies
Hue rotations in OKLCH that keep this color's lightness and chroma.
Complementary
The opposite hue (180°).
- #733278
#733278
oklch(43.4% 0.131 324.7)
- #0C621A
#0C621A
oklch(43.3% 0.131 144.8)
Analogous
Neighbouring hues, 30° either side.
Split complementary
The two hues beside the complement (150° and 210°).
Triadic
Three hues spaced 120° apart.
Palettes with this color
Curated palettes that contain a color within ΔE 0.04 (OKLab) of #733278, closest first.
Similar named colors
The eight closest entries in our named color list, with their ΔE distance.
- Rebecca Purple #663399 ΔE 0.061
- Purple #800080 ΔE 0.065
- Light Eggplant #894585 ΔE 0.066
- Warm Purple #952E8F ΔE 0.076
- Dark Magenta #8B008B ΔE 0.076
- Rich Purple #720058 ΔE 0.081
- Velvet #750851 ΔE 0.082
- Dark Slate Blue #483D8B ΔE 0.087
Use #733278 in your product
Turn it into light and dark UI roles checked for contrast, then export to Tailwind v4, shadcn/ui, CSS or design tokens.