#733264
Closest named color: Brownish Purple (#76424E). oklch(42.4% 0.112 337.1), rgb(115, 50, 100).
Aa
White text reads best on this color (8.86:1).
About this color
#733264 is a dark, moderately saturated purple. In OKLCH its lightness is 42%, its chroma 0.112 and its hue 337°. Its hue sits on the warm side of the wheel. The nearest named color is Brownish Purple (#76424E), ΔE 0.063 away. White text reads best on it, at 8.86:1.
| Hue family | Purples |
| Lightness | dark (42%) |
| Chroma | moderately saturated (0.112) |
| Temperature | warm |
| Nearest name | Brownish Purple (#76424E) |
| Black text | 2.36:1 |
| White text | 8.86:1 |
Values
| HEX | #733264 |
| RGB | rgb(115, 50, 100) |
| HSL | hsl(314, 39%, 32%) |
| OKLCH | oklch(42.4% 0.112 337.1) |
Contrast
WCAG 2 contrast ratios are the conformance target: AA needs 4.5:1 for body text and 3:1 for large text, AAA needs 7:1. APCA Lc values are supplementary guidance from the WCAG 3 drafts.
| Pair | WCAG 2 | Result | APCA | APCA guidance |
|---|---|---|---|---|
| White text on #733264 | 8.86:1 | AAA | Lc -94.3 | Preferred for body text |
| Black text on #733264 | 2.36:1 | Fails | Lc 14.1 | Not readable |
| #733264 text on white | 8.86:1 | AAA | Lc 89.8 | Fine for body text |
| #733264 text on black | 2.36:1 | Fails | Lc -12.4 | Not readable |
Tints and shades
A 50–950 scale built in OKLCH: the hue is held, lightness follows a Tailwind v4-like curve, and every step is kept inside the sRGB gamut. This color sits at step 800.
-
Step 50
50
#FAF3F8
oklch(97.1% 0.01 335.5)
-
Step 100
100
#F3E5EE
oklch(93.6% 0.019 338.7)
-
Step 200
200
#EAD0E2
oklch(88.4% 0.037 337)
-
Step 300
300
#DDB1D0
oklch(80.9% 0.065 337.1)
-
Step 400
400
#CB87B8
oklch(70.8% 0.105 337.5)
-
Step 500
500
#BC67A7
oklch(63.2% 0.135 337.1)
-
Step 600
600
#A74C92
oklch(55.6% 0.147 337.1)
-
Step 700
700
#8F3D7C
oklch(49.1% 0.136 337.3)
-
Step 800
800 (this color)
#733264
oklch(42.4% 0.112 337.1)
-
Step 900
900
#5E2D52
oklch(37.6% 0.088 337.3)
-
Step 950
950
#371B30
oklch(27% 0.055 337)
#733264 with color blindness
Simulated with the Machado et al. (2009) model. ΔE is how far the color moves: below about 0.02 you would not notice a change.
| Vision | Seen as | Shift (ΔE) |
|---|---|---|
| Protanopia (no red cones) | #334466 | 0.118 |
| Deuteranopia (no green cones) | #464E62 | 0.105 |
| Tritanopia (no blue cones) | #793546 | 0.055 |
| Achromatopsia (no color) | #4A4A4A | 0.113 |
Harmonies
Hue rotations in OKLCH that keep this color's lightness and chroma.
Complementary
The opposite hue (180°).
- #733264
#733264
oklch(42.4% 0.112 337.1)
- #005E37
#005E37
oklch(42.4% 0.101 157.1)
Analogous
Neighbouring hues, 30° either side.
Split complementary
The two hues beside the complement (150° and 210°).
Triadic
Three hues spaced 120° apart.
Palettes with this color
Curated palettes that contain a color within ΔE 0.04 (OKLab) of #733264, closest first.
Similar named colors
The eight closest entries in our named color list, with their ΔE distance.
- Brownish Purple #76424E ΔE 0.063
- Velvet #750851 ΔE 0.065
- Red Purple #820747 ΔE 0.070
- Rich Purple #720058 ΔE 0.072
- Purple Brown #673A3F ΔE 0.074
- Light Eggplant #894585 ΔE 0.078
- Mulberry #920A4E ΔE 0.078
- Wine #80013F ΔE 0.079
Use #733264 in your product
Turn it into light and dark UI roles checked for contrast, then export to Tailwind v4, shadcn/ui, CSS or design tokens.