#733260
Closest named color: Brownish Purple (#76424E). oklch(42.2% 0.109 340), rgb(115, 50, 96).
Aa
White text reads best on this color (8.92:1).
About this color
#733260 is a dark, moderately saturated purple. In OKLCH its lightness is 42%, its chroma 0.109 and its hue 340°. Its hue sits on the warm side of the wheel. The nearest named color is Brownish Purple (#76424E), ΔE 0.059 away. White text reads best on it, at 8.92:1.
| Hue family | Purples |
| Lightness | dark (42%) |
| Chroma | moderately saturated (0.109) |
| Temperature | warm |
| Nearest name | Brownish Purple (#76424E) |
| Black text | 2.35:1 |
| White text | 8.92:1 |
Values
| HEX | #733260 |
| RGB | rgb(115, 50, 96) |
| HSL | hsl(318, 39%, 32%) |
| OKLCH | oklch(42.2% 0.109 340) |
Contrast
WCAG 2 contrast ratios are the conformance target: AA needs 4.5:1 for body text and 3:1 for large text, AAA needs 7:1. APCA Lc values are supplementary guidance from the WCAG 3 drafts.
| Pair | WCAG 2 | Result | APCA | APCA guidance |
|---|---|---|---|---|
| White text on #733260 | 8.92:1 | AAA | Lc -94.5 | Preferred for body text |
| Black text on #733260 | 2.35:1 | Fails | Lc 14.0 | Not readable |
| #733260 text on white | 8.92:1 | AAA | Lc 90.0 | Preferred for body text |
| #733260 text on black | 2.35:1 | Fails | Lc -12.3 | Not readable |
Tints and shades
A 50–950 scale built in OKLCH: the hue is held, lightness follows a Tailwind v4-like curve, and every step is kept inside the sRGB gamut. This color sits at step 800.
-
Step 50
50
#FAF3F7
oklch(97.1% 0.009 341.8)
-
Step 100
100
#F3E5EE
oklch(93.6% 0.019 338.7)
-
Step 200
200
#EAD0E0
oklch(88.4% 0.036 340.4)
-
Step 300
300
#DEB1CE
oklch(80.9% 0.064 339.8)
-
Step 400
400
#CB87B5
oklch(70.7% 0.102 339.5)
-
Step 500
500
#BD68A2
oklch(63.2% 0.13 340.3)
-
Step 600
600
#A84D8D
oklch(55.6% 0.142 340.2)
-
Step 700
700
#8F3E78
oklch(49.1% 0.131 339.7)
-
Step 800
800 (this color)
#733260
oklch(42.2% 0.109 340)
-
Step 900
900
#5E2E50
oklch(37.7% 0.084 339.3)
-
Step 950
950
#381B2F
oklch(27.1% 0.055 339.9)
#733260 with color blindness
Simulated with the Machado et al. (2009) model. ΔE is how far the color moves: below about 0.02 you would not notice a change.
| Vision | Seen as | Shift (ΔE) |
|---|---|---|
| Protanopia (no red cones) | #354362 | 0.115 |
| Deuteranopia (no green cones) | #474D5E | 0.103 |
| Tritanopia (no blue cones) | #793344 | 0.050 |
| Achromatopsia (no color) | #4A4A4A | 0.110 |
Harmonies
Hue rotations in OKLCH that keep this color's lightness and chroma.
Complementary
The opposite hue (180°).
- #733260
#733260
oklch(42.2% 0.109 340)
- #005D3B
#005D3B
oklch(42.2% 0.095 160)
Analogous
Neighbouring hues, 30° either side.
Split complementary
The two hues beside the complement (150° and 210°).
Triadic
Three hues spaced 120° apart.
Palettes with this color
Curated palettes that contain a color within ΔE 0.04 (OKLab) of #733260, closest first.
Similar named colors
The eight closest entries in our named color list, with their ΔE distance.
- Brownish Purple #76424E ΔE 0.059
- Velvet #750851 ΔE 0.064
- Red Purple #820747 ΔE 0.067
- Purple Brown #673A3F ΔE 0.068
- Rich Purple #720058 ΔE 0.072
- Wine #80013F ΔE 0.075
- Mulberry #920A4E ΔE 0.076
- Dark Mauve #874C62 ΔE 0.080
Use #733260 in your product
Turn it into light and dark UI roles checked for contrast, then export to Tailwind v4, shadcn/ui, CSS or design tokens.