#73325F
Closest named color: Brownish Purple (#76424E). oklch(42.1% 0.108 340.8), rgb(115, 50, 95).
Aa
White text reads best on this color (8.93:1).
About this color
#73325F is a dark, moderately saturated purple. In OKLCH its lightness is 42%, its chroma 0.108 and its hue 341°. Its hue sits on the warm side of the wheel. The nearest named color is Brownish Purple (#76424E), ΔE 0.057 away. White text reads best on it, at 8.93:1.
| Hue family | Purples |
| Lightness | dark (42%) |
| Chroma | moderately saturated (0.108) |
| Temperature | warm |
| Nearest name | Brownish Purple (#76424E) |
| Black text | 2.35:1 |
| White text | 8.93:1 |
Values
| HEX | #73325F |
| RGB | rgb(115, 50, 95) |
| HSL | hsl(318, 39%, 32%) |
| OKLCH | oklch(42.1% 0.108 340.8) |
Contrast
WCAG 2 contrast ratios are the conformance target: AA needs 4.5:1 for body text and 3:1 for large text, AAA needs 7:1. APCA Lc values are supplementary guidance from the WCAG 3 drafts.
| Pair | WCAG 2 | Result | APCA | APCA guidance |
|---|---|---|---|---|
| White text on #73325F | 8.93:1 | AAA | Lc -94.5 | Preferred for body text |
| Black text on #73325F | 2.35:1 | Fails | Lc 13.9 | Not readable |
| #73325F text on white | 8.93:1 | AAA | Lc 90.0 | Preferred for body text |
| #73325F text on black | 2.35:1 | Fails | Lc -12.2 | Not readable |
Tints and shades
A 50–950 scale built in OKLCH: the hue is held, lightness follows a Tailwind v4-like curve, and every step is kept inside the sRGB gamut. This color sits at step 800.
-
Step 50
50
#FAF3F7
oklch(97.1% 0.009 341.8)
-
Step 100
100
#F3E5ED
oklch(93.5% 0.018 342)
-
Step 200
200
#EAD1E0
oklch(88.6% 0.034 341.1)
-
Step 300
300
#DEB1CD
oklch(80.9% 0.064 340.9)
-
Step 400
400
#CC87B4
oklch(70.7% 0.102 340.7)
-
Step 500
500
#BD68A1
oklch(63.2% 0.129 340.9)
-
Step 600
600
#A84D8C
oklch(55.6% 0.142 340.7)
-
Step 700
700
#903E77
oklch(49.2% 0.131 340.8)
-
Step 800
800 (this color)
#73325F
oklch(42.1% 0.108 340.8)
-
Step 900
900
#5F2E4F
oklch(37.8% 0.084 341.1)
-
Step 950
950
#381B2E
oklch(27% 0.054 341.6)
#73325F with color blindness
Simulated with the Machado et al. (2009) model. ΔE is how far the color moves: below about 0.02 you would not notice a change.
| Vision | Seen as | Shift (ΔE) |
|---|---|---|
| Protanopia (no red cones) | #354360 | 0.115 |
| Deuteranopia (no green cones) | #484D5D | 0.102 |
| Tritanopia (no blue cones) | #793344 | 0.048 |
| Achromatopsia (no color) | #494949 | 0.110 |
Harmonies
Hue rotations in OKLCH that keep this color's lightness and chroma.
Complementary
The opposite hue (180°).
- #73325F
#73325F
oklch(42.1% 0.108 340.8)
- #005D3C
#005D3C
oklch(42.2% 0.094 160.7)
Analogous
Neighbouring hues, 30° either side.
Split complementary
The two hues beside the complement (150° and 210°).
Triadic
Three hues spaced 120° apart.
Palettes with this color
Curated palettes that contain a color within ΔE 0.04 (OKLab) of #73325F, closest first.
Similar named colors
The eight closest entries in our named color list, with their ΔE distance.
- Brownish Purple #76424E ΔE 0.057
- Velvet #750851 ΔE 0.064
- Purple Brown #673A3F ΔE 0.066
- Red Purple #820747 ΔE 0.066
- Rich Purple #720058 ΔE 0.072
- Wine #80013F ΔE 0.074
- Mulberry #920A4E ΔE 0.076
- Dark Mauve #874C62 ΔE 0.080
Use #73325F in your product
Turn it into light and dark UI roles checked for contrast, then export to Tailwind v4, shadcn/ui, CSS or design tokens.