#73325B
Closest named color: Brownish Purple (#76424E). oklch(42% 0.105 343.9), rgb(115, 50, 91).
Aa
White text reads best on this color (8.98:1).
About this color
#73325B is a dark, moderately saturated purple. In OKLCH its lightness is 42%, its chroma 0.105 and its hue 344°. Its hue sits on the warm side of the wheel. The nearest named color is Brownish Purple (#76424E), ΔE 0.053 away. White text reads best on it, at 8.98:1.
| Hue family | Purples |
| Lightness | dark (42%) |
| Chroma | moderately saturated (0.105) |
| Temperature | warm |
| Nearest name | Brownish Purple (#76424E) |
| Black text | 2.33:1 |
| White text | 8.98:1 |
Values
| HEX | #73325B |
| RGB | rgb(115, 50, 91) |
| HSL | hsl(322, 39%, 32%) |
| OKLCH | oklch(42% 0.105 343.9) |
Contrast
WCAG 2 contrast ratios are the conformance target: AA needs 4.5:1 for body text and 3:1 for large text, AAA needs 7:1. APCA Lc values are supplementary guidance from the WCAG 3 drafts.
| Pair | WCAG 2 | Result | APCA | APCA guidance |
|---|---|---|---|---|
| White text on #73325B | 8.98:1 | AAA | Lc -94.6 | Preferred for body text |
| Black text on #73325B | 2.33:1 | Fails | Lc 13.8 | Not readable |
| #73325B text on white | 8.98:1 | AAA | Lc 90.2 | Preferred for body text |
| #73325B text on black | 2.33:1 | Fails | Lc -12.1 | Not readable |
Tints and shades
A 50–950 scale built in OKLCH: the hue is held, lightness follows a Tailwind v4-like curve, and every step is kept inside the sRGB gamut. This color sits at step 800.
-
Step 50
50
#FAF3F7
oklch(97.1% 0.009 341.8)
-
Step 100
100
#F3E5ED
oklch(93.5% 0.018 342)
-
Step 200
200
#EBD1DF
oklch(88.6% 0.034 344.1)
-
Step 300
300
#DEB1CA
oklch(80.8% 0.061 344.1)
-
Step 400
400
#CC88B0
oklch(70.8% 0.098 343.8)
-
Step 500
500
#BD689C
oklch(63% 0.126 343.8)
-
Step 600
600
#A94E87
oklch(55.7% 0.137 344)
-
Step 700
700
#903E72
oklch(49% 0.127 343.9)
-
Step 800
800 (this color)
#73325B
oklch(42% 0.105 343.9)
-
Step 900
900
#5F2E4C
oklch(37.7% 0.082 344.2)
-
Step 950
950
#381B2D
oklch(27% 0.053 343.3)
#73325B with color blindness
Simulated with the Machado et al. (2009) model. ΔE is how far the color moves: below about 0.02 you would not notice a change.
| Vision | Seen as | Shift (ΔE) |
|---|---|---|
| Protanopia (no red cones) | #37425C | 0.112 |
| Deuteranopia (no green cones) | #494D59 | 0.101 |
| Tritanopia (no blue cones) | #7A3242 | 0.045 |
| Achromatopsia (no color) | #494949 | 0.106 |
Harmonies
Hue rotations in OKLCH that keep this color's lightness and chroma.
Complementary
The opposite hue (180°).
- #73325B
#73325B
oklch(42% 0.105 343.9)
- #005C3F
#005C3F
oklch(42% 0.09 163.4)
Analogous
Neighbouring hues, 30° either side.
Split complementary
The two hues beside the complement (150° and 210°).
Triadic
Three hues spaced 120° apart.
Palettes with this color
Curated palettes that contain a color within ΔE 0.04 (OKLab) of #73325B, closest first.
Similar named colors
The eight closest entries in our named color list, with their ΔE distance.
- Brownish Purple #76424E ΔE 0.053
- Purple Brown #673A3F ΔE 0.060
- Velvet #750851 ΔE 0.064
- Red Purple #820747 ΔE 0.064
- Wine #80013F ΔE 0.071
- Rich Purple #720058 ΔE 0.073
- Mulberry #920A4E ΔE 0.074
- Dark Mauve #874C62 ΔE 0.079
Use #73325B in your product
Turn it into light and dark UI roles checked for contrast, then export to Tailwind v4, shadcn/ui, CSS or design tokens.