#73317A
Closest named color: Rebecca Purple (#663399). oklch(43.4% 0.135 323.7), rgb(115, 49, 122).
Aa
White text reads best on this color (8.57:1).
About this color
#73317A is a dark, moderately saturated purple. In OKLCH its lightness is 43%, its chroma 0.135 and its hue 324°. Its hue sits between the warm and cool halves of the wheel. The nearest named color is Rebecca Purple (#663399), ΔE 0.058 away. White text reads best on it, at 8.57:1.
| Hue family | Purples |
| Lightness | dark (43%) |
| Chroma | moderately saturated (0.135) |
| Temperature | in between |
| Nearest name | Rebecca Purple (#663399) |
| Black text | 2.44:1 |
| White text | 8.57:1 |
Values
| HEX | #73317A |
| RGB | rgb(115, 49, 122) |
| HSL | hsl(294, 43%, 34%) |
| OKLCH | oklch(43.4% 0.135 323.7) |
Contrast
WCAG 2 contrast ratios are the conformance target: AA needs 4.5:1 for body text and 3:1 for large text, AAA needs 7:1. APCA Lc values are supplementary guidance from the WCAG 3 drafts.
| Pair | WCAG 2 | Result | APCA | APCA guidance |
|---|---|---|---|---|
| White text on #73317A | 8.57:1 | AAA | Lc -93.5 | Preferred for body text |
| Black text on #73317A | 2.44:1 | Fails | Lc 15.1 | Dividers and decoration only |
| #73317A text on white | 8.57:1 | AAA | Lc 88.9 | Fine for body text |
| #73317A text on black | 2.44:1 | Fails | Lc -13.3 | Not readable |
Tints and shades
A 50–950 scale built in OKLCH: the hue is held, lightness follows a Tailwind v4-like curve, and every step is kept inside the sRGB gamut. This color sits at step 800.
-
Step 50
50
#F9F3FA
oklch(97.1% 0.011 321.3)
-
Step 100
100
#F2E5F3
oklch(93.6% 0.023 323.6)
-
Step 200
200
#E8D0EA
oklch(88.5% 0.044 323.6)
-
Step 300
300
#DAB0DE
oklch(80.9% 0.078 323.4)
-
Step 400
400
#C784CD
oklch(70.6% 0.127 323.9)
-
Step 500
500
#B763C0
oklch(63.1% 0.161 323.6)
-
Step 600
600
#A247AC
oklch(55.5% 0.174 323.6)
-
Step 700
700
#8B3894
oklch(49.2% 0.162 323.7)
-
Step 800
800 (this color)
#73317A
oklch(43.4% 0.135 323.7)
-
Step 900
900
#5C2B61
oklch(37.8% 0.105 323.8)
-
Step 950
950
#361A39
oklch(27.1% 0.066 323.6)
#73317A with color blindness
Simulated with the Machado et al. (2009) model. ΔE is how far the color moves: below about 0.02 you would not notice a change.
| Vision | Seen as | Shift (ΔE) |
|---|---|---|
| Protanopia (no red cones) | #25477C | 0.133 |
| Deuteranopia (no green cones) | #3C4F78 | 0.116 |
| Tritanopia (no blue cones) | #753B50 | 0.081 |
| Achromatopsia (no color) | #4C4C4C | 0.136 |
Harmonies
Hue rotations in OKLCH that keep this color's lightness and chroma.
Complementary
The opposite hue (180°).
- #73317A
#73317A
oklch(43.4% 0.135 323.7)
- #0D6214
#0D6214
oklch(43.3% 0.134 143.6)
Analogous
Neighbouring hues, 30° either side.
Split complementary
The two hues beside the complement (150° and 210°).
Triadic
Three hues spaced 120° apart.
Palettes with this color
Curated palettes that contain a color within ΔE 0.04 (OKLab) of #73317A, closest first.
Similar named colors
The eight closest entries in our named color list, with their ΔE distance.
- Rebecca Purple #663399 ΔE 0.058
- Purple #800080 ΔE 0.062
- Light Eggplant #894585 ΔE 0.067
- Dark Magenta #8B008B ΔE 0.073
- Warm Purple #952E8F ΔE 0.074
- Rich Purple #720058 ΔE 0.081
- Velvet #750851 ΔE 0.083
- Dark Slate Blue #483D8B ΔE 0.087
Use #73317A in your product
Turn it into light and dark UI roles checked for contrast, then export to Tailwind v4, shadcn/ui, CSS or design tokens.