#73313D
Closest named color: Purple Brown (#673A3F). oklch(40.7% 0.094 10.9), rgb(115, 49, 61).
Aa
White text reads best on this color (9.39:1).
About this color
#73313D is a dark, moderately saturated red. In OKLCH its lightness is 41%, its chroma 0.094 and its hue 11°. Its hue sits on the warm side of the wheel. The nearest named color is Purple Brown (#673A3F), ΔE 0.030 away. White text reads best on it, at 9.39:1.
| Hue family | Reds |
| Lightness | dark (41%) |
| Chroma | moderately saturated (0.094) |
| Temperature | warm |
| Nearest name | Purple Brown (#673A3F) |
| Black text | 2.23:1 |
| White text | 9.39:1 |
Values
| HEX | #73313D |
| RGB | rgb(115, 49, 61) |
| HSL | hsl(349, 40%, 32%) |
| OKLCH | oklch(40.7% 0.094 10.9) |
Contrast
WCAG 2 contrast ratios are the conformance target: AA needs 4.5:1 for body text and 3:1 for large text, AAA needs 7:1. APCA Lc values are supplementary guidance from the WCAG 3 drafts.
| Pair | WCAG 2 | Result | APCA | APCA guidance |
|---|---|---|---|---|
| White text on #73313D | 9.39:1 | AAA | Lc -95.6 | Preferred for body text |
| Black text on #73313D | 2.23:1 | Fails | Lc 12.7 | Not readable |
| #73313D text on white | 9.39:1 | AAA | Lc 91.2 | Preferred for body text |
| #73313D text on black | 2.23:1 | Fails | Lc -11.1 | Not readable |
Tints and shades
A 50–950 scale built in OKLCH: the hue is held, lightness follows a Tailwind v4-like curve, and every step is kept inside the sRGB gamut. This color sits at step 800.
-
Step 50
50
#FAF3F4
oklch(97% 0.008 7.3)
-
Step 100
100
#F4E6E7
oklch(93.6% 0.015 12.4)
-
Step 200
200
#ECD1D4
oklch(88.4% 0.03 10.1)
-
Step 300
300
#E1B3B8
oklch(80.9% 0.054 11)
-
Step 400
400
#D18A93
oklch(70.8% 0.087 11.2)
-
Step 500
500
#C36B79
oklch(63.1% 0.112 10.7)
-
Step 600
600
#AE5162
oklch(55.6% 0.122 10.5)
-
Step 700
700
#954251
oklch(49.2% 0.112 10.9)
-
Step 800
800 (this color)
#73313D
oklch(40.7% 0.094 10.9)
-
Step 900
900
#623038
oklch(37.7% 0.073 11)
-
Step 950
950
#3A1C21
oklch(27% 0.047 10.1)
#73313D with color blindness
Simulated with the Machado et al. (2009) model. ΔE is how far the color moves: below about 0.02 you would not notice a change.
| Vision | Seen as | Shift (ΔE) |
|---|---|---|
| Protanopia (no red cones) | #3E3E3D | 0.103 |
| Deuteranopia (no green cones) | #4F4B3C | 0.094 |
| Tritanopia (no blue cones) | #7D2935 | 0.024 |
| Achromatopsia (no color) | #464646 | 0.094 |
Harmonies
Hue rotations in OKLCH that keep this color's lightness and chroma.
Complementary
The opposite hue (180°).
- #73313D
#73313D
oklch(40.7% 0.094 10.9)
- #005553
#005553
oklch(40.6% 0.07 192)
Analogous
Neighbouring hues, 30° either side.
Split complementary
The two hues beside the complement (150° and 210°).
Triadic
Three hues spaced 120° apart.
Palettes with this color
Curated palettes that contain a color within ΔE 0.04 (OKLab) of #73313D, closest first.
Similar named colors
The eight closest entries in our named color list, with their ΔE distance.
- Purple Brown #673A3F ΔE 0.030
- Brownish Purple #76424E ΔE 0.044
- Chestnut #742802 ΔE 0.063
- Wine Red #7B0323 ΔE 0.065
- Bordeaux #7B002C ΔE 0.065
- Red Brown #8B2E16 ΔE 0.067
- Wine #80013F ΔE 0.068
- Red Wine #8C0034 ΔE 0.070
Use #73313D in your product
Turn it into light and dark UI roles checked for contrast, then export to Tailwind v4, shadcn/ui, CSS or design tokens.