#733073
Closest named color: Purple (#800080). oklch(42.9% 0.129 327.5), rgb(115, 48, 115).
Aa
White text reads best on this color (8.75:1).
About this color
#733073 is a dark, moderately saturated purple. In OKLCH its lightness is 43%, its chroma 0.129 and its hue 328°. Its hue sits between the warm and cool halves of the wheel. The nearest named color is Purple (#800080), ΔE 0.065 away. White text reads best on it, at 8.75:1.
| Hue family | Purples |
| Lightness | dark (43%) |
| Chroma | moderately saturated (0.129) |
| Temperature | in between |
| Nearest name | Purple (#800080) |
| Black text | 2.39:1 |
| White text | 8.75:1 |
Values
| HEX | #733073 |
| RGB | rgb(115, 48, 115) |
| HSL | hsl(300, 41%, 32%) |
| OKLCH | oklch(42.9% 0.129 327.5) |
Contrast
WCAG 2 contrast ratios are the conformance target: AA needs 4.5:1 for body text and 3:1 for large text, AAA needs 7:1. APCA Lc values are supplementary guidance from the WCAG 3 drafts.
| Pair | WCAG 2 | Result | APCA | APCA guidance |
|---|---|---|---|---|
| White text on #733073 | 8.75:1 | AAA | Lc -94.0 | Preferred for body text |
| Black text on #733073 | 2.39:1 | Fails | Lc 14.5 | Not readable |
| #733073 text on white | 8.75:1 | AAA | Lc 89.4 | Fine for body text |
| #733073 text on black | 2.39:1 | Fails | Lc -12.8 | Not readable |
Tints and shades
A 50–950 scale built in OKLCH: the hue is held, lightness follows a Tailwind v4-like curve, and every step is kept inside the sRGB gamut. This color sits at step 800.
-
Step 50
50
#F9F3F9
oklch(97% 0.01 325.7)
-
Step 100
100
#F2E5F1
oklch(93.6% 0.021 328.1)
-
Step 200
200
#E9D0E8
oklch(88.5% 0.042 327.2)
-
Step 300
300
#DCB0DA
oklch(81% 0.076 327.7)
-
Step 400
400
#C985C7
oklch(70.8% 0.12 327.8)
-
Step 500
500
#BA63B9
oklch(63.1% 0.156 327.6)
-
Step 600
600
#A548A5
oklch(55.7% 0.168 327.5)
-
Step 700
700
#8D388D
oklch(49.1% 0.157 327.6)
-
Step 800
800 (this color)
#733073
oklch(42.9% 0.129 327.5)
-
Step 900
900
#5D2B5D
oklch(37.7% 0.102 327.4)
-
Step 950
950
#371A36
oklch(27.1% 0.064 328.4)
#733073 with color blindness
Simulated with the Machado et al. (2009) model. ΔE is how far the color moves: below about 0.02 you would not notice a change.
| Vision | Seen as | Shift (ΔE) |
|---|---|---|
| Protanopia (no red cones) | #294575 | 0.130 |
| Deuteranopia (no green cones) | #3F4E71 | 0.114 |
| Tritanopia (no blue cones) | #76384D | 0.072 |
| Achromatopsia (no color) | #4B4B4B | 0.130 |
Harmonies
Hue rotations in OKLCH that keep this color's lightness and chroma.
Complementary
The opposite hue (180°).
- #733073
#733073
oklch(42.9% 0.129 327.5)
- #006121
#006121
oklch(42.9% 0.126 147.4)
Analogous
Neighbouring hues, 30° either side.
Split complementary
The two hues beside the complement (150° and 210°).
Triadic
Three hues spaced 120° apart.
Palettes with this color
Curated palettes that contain a color within ΔE 0.04 (OKLab) of #733073, closest first.
Similar named colors
The eight closest entries in our named color list, with their ΔE distance.
- Purple #800080 ΔE 0.065
- Rebecca Purple #663399 ΔE 0.069
- Light Eggplant #894585 ΔE 0.070
- Velvet #750851 ΔE 0.073
- Rich Purple #720058 ΔE 0.074
- Dark Magenta #8B008B ΔE 0.078
- Warm Purple #952E8F ΔE 0.080
- Red Purple #820747 ΔE 0.085
Use #733073 in your product
Turn it into light and dark UI roles checked for contrast, then export to Tailwind v4, shadcn/ui, CSS or design tokens.