#73306E
Closest named color: Velvet (#750851). oklch(42.6% 0.125 330.5), rgb(115, 48, 110).
Aa
White text reads best on this color (8.83:1).
About this color
#73306E is a dark, moderately saturated purple. In OKLCH its lightness is 43%, its chroma 0.125 and its hue 330°. Its hue sits between the warm and cool halves of the wheel. The nearest named color is Velvet (#750851), ΔE 0.068 away. White text reads best on it, at 8.83:1.
| Hue family | Purples |
| Lightness | dark (43%) |
| Chroma | moderately saturated (0.125) |
| Temperature | in between |
| Nearest name | Velvet (#750851) |
| Black text | 2.37:1 |
| White text | 8.83:1 |
Values
| HEX | #73306E |
| RGB | rgb(115, 48, 110) |
| HSL | hsl(304, 41%, 32%) |
| OKLCH | oklch(42.6% 0.125 330.5) |
Contrast
WCAG 2 contrast ratios are the conformance target: AA needs 4.5:1 for body text and 3:1 for large text, AAA needs 7:1. APCA Lc values are supplementary guidance from the WCAG 3 drafts.
| Pair | WCAG 2 | Result | APCA | APCA guidance |
|---|---|---|---|---|
| White text on #73306E | 8.83:1 | AAA | Lc -94.2 | Preferred for body text |
| Black text on #73306E | 2.37:1 | Fails | Lc 14.3 | Not readable |
| #73306E text on white | 8.83:1 | AAA | Lc 89.7 | Fine for body text |
| #73306E text on black | 2.37:1 | Fails | Lc -12.6 | Not readable |
Tints and shades
A 50–950 scale built in OKLCH: the hue is held, lightness follows a Tailwind v4-like curve, and every step is kept inside the sRGB gamut. This color sits at step 800.
-
Step 50
50
#F9F3F9
oklch(97% 0.01 325.7)
-
Step 100
100
#F3E5F1
oklch(93.6% 0.022 330.3)
-
Step 200
200
#E9D0E6
oklch(88.5% 0.04 329.8)
-
Step 300
300
#DDB0D7
oklch(81% 0.073 330.7)
-
Step 400
400
#CA85C3
oklch(70.7% 0.117 330.3)
-
Step 500
500
#BB64B3
oklch(63.1% 0.149 330.7)
-
Step 600
600
#A6499F
oklch(55.6% 0.162 330.5)
-
Step 700
700
#8E3988
oklch(49.1% 0.152 330.4)
-
Step 800
800 (this color)
#73306E
oklch(42.6% 0.125 330.5)
-
Step 900
900
#5D2C59
oklch(37.7% 0.096 330.4)
-
Step 950
950
#371A34
oklch(27% 0.061 331)
#73306E with color blindness
Simulated with the Machado et al. (2009) model. ΔE is how far the color moves: below about 0.02 you would not notice a change.
| Vision | Seen as | Shift (ΔE) |
|---|---|---|
| Protanopia (no red cones) | #2C4470 | 0.127 |
| Deuteranopia (no green cones) | #414E6C | 0.112 |
| Tritanopia (no blue cones) | #77364A | 0.067 |
| Achromatopsia (no color) | #4A4A4A | 0.126 |
Harmonies
Hue rotations in OKLCH that keep this color's lightness and chroma.
Complementary
The opposite hue (180°).
- #73306E
#73306E
oklch(42.6% 0.125 330.5)
- #005F2A
#005F2A
oklch(42.5% 0.115 150.6)
Analogous
Neighbouring hues, 30° either side.
Split complementary
The two hues beside the complement (150° and 210°).
Triadic
Three hues spaced 120° apart.
Palettes with this color
Curated palettes that contain a color within ΔE 0.04 (OKLab) of #73306E, closest first.
Similar named colors
The eight closest entries in our named color list, with their ΔE distance.
- Velvet #750851 ΔE 0.068
- Purple #800080 ΔE 0.069
- Rich Purple #720058 ΔE 0.070
- Light Eggplant #894585 ΔE 0.073
- Rebecca Purple #663399 ΔE 0.077
- Red Purple #820747 ΔE 0.079
- Brownish Purple #76424E ΔE 0.080
- Dark Magenta #8B008B ΔE 0.084
Use #73306E in your product
Turn it into light and dark UI roles checked for contrast, then export to Tailwind v4, shadcn/ui, CSS or design tokens.