#733030
Closest named color: Purple Brown (#673A3F). oklch(40.2% 0.095 22.3), rgb(115, 48, 48).
Aa
White text reads best on this color (9.56:1).
About this color
#733030 is a dark, moderately saturated red. In OKLCH its lightness is 40%, its chroma 0.095 and its hue 22°. Its hue sits on the warm side of the wheel. The nearest named color is Purple Brown (#673A3F), ΔE 0.034 away. White text reads best on it, at 9.56:1.
| Hue family | Reds |
| Lightness | dark (40%) |
| Chroma | moderately saturated (0.095) |
| Temperature | warm |
| Nearest name | Purple Brown (#673A3F) |
| Black text | 2.19:1 |
| White text | 9.56:1 |
Values
| HEX | #733030 |
| RGB | rgb(115, 48, 48) |
| HSL | hsl(0, 41%, 32%) |
| OKLCH | oklch(40.2% 0.095 22.3) |
Contrast
WCAG 2 contrast ratios are the conformance target: AA needs 4.5:1 for body text and 3:1 for large text, AAA needs 7:1. APCA Lc values are supplementary guidance from the WCAG 3 drafts.
| Pair | WCAG 2 | Result | APCA | APCA guidance |
|---|---|---|---|---|
| White text on #733030 | 9.56:1 | AAA | Lc -95.9 | Preferred for body text |
| Black text on #733030 | 2.19:1 | Fails | Lc 12.3 | Not readable |
| #733030 text on white | 9.56:1 | AAA | Lc 91.6 | Preferred for body text |
| #733030 text on black | 2.19:1 | Fails | Lc -10.7 | Not readable |
Tints and shades
A 50–950 scale built in OKLCH: the hue is held, lightness follows a Tailwind v4-like curve, and every step is kept inside the sRGB gamut. This color sits at step 800.
-
Step 50
50
#FAF4F3
oklch(97.2% 0.007 28.8)
-
Step 100
100
#F5E6E5
oklch(93.7% 0.016 22.1)
-
Step 200
200
#EDD2D0
oklch(88.6% 0.03 22.8)
-
Step 300
300
#E3B3B0
oklch(80.9% 0.056 22.5)
-
Step 400
400
#D28A87
oklch(70.6% 0.089 22.2)
-
Step 500
500
#C56C6A
oklch(63.2% 0.113 22.1)
-
Step 600
600
#B05251
oklch(55.6% 0.123 22.5)
-
Step 700
700
#974242
oklch(49.1% 0.115 22.2)
-
Step 800
800 (this color)
#733030
oklch(40.2% 0.095 22.3)
-
Step 900
900
#63302F
oklch(37.6% 0.074 22.4)
-
Step 950
950
#3A1D1C
oklch(27% 0.046 22.6)
#733030 with color blindness
Simulated with the Machado et al. (2009) model. ΔE is how far the color moves: below about 0.02 you would not notice a change.
| Vision | Seen as | Shift (ΔE) |
|---|---|---|
| Protanopia (no red cones) | #403C30 | 0.101 |
| Deuteranopia (no green cones) | #514A2F | 0.092 |
| Tritanopia (no blue cones) | #7E2531 | 0.029 |
| Achromatopsia (no color) | #454545 | 0.096 |
Harmonies
Hue rotations in OKLCH that keep this color's lightness and chroma.
Complementary
The opposite hue (180°).
- #733030
#733030
oklch(40.2% 0.095 22.3)
- #005358
#005358
oklch(40.3% 0.068 201.8)
Analogous
Neighbouring hues, 30° either side.
Split complementary
The two hues beside the complement (150° and 210°).
Triadic
Three hues spaced 120° apart.
Palettes with this color
Curated palettes that contain a color within ΔE 0.04 (OKLab) of #733030, closest first.
Similar named colors
The eight closest entries in our named color list, with their ΔE distance.
- Purple Brown #673A3F ΔE 0.034
- Chestnut #742802 ΔE 0.044
- Brownish Purple #76424E ΔE 0.054
- Red Brown #8B2E16 ΔE 0.056
- Wine Red #7B0323 ΔE 0.061
- Rust Brown #8B3103 ΔE 0.064
- Bordeaux #7B002C ΔE 0.066
- Reddy Brown #6E1005 ΔE 0.066
Use #733030 in your product
Turn it into light and dark UI roles checked for contrast, then export to Tailwind v4, shadcn/ui, CSS or design tokens.