#732F49
Closest named color: Purple Brown (#673A3F). oklch(40.8% 0.1 358.5), rgb(115, 47, 73).
Aa
White text reads best on this color (9.40:1).
About this color
#732F49 is a dark, moderately saturated red. In OKLCH its lightness is 41%, its chroma 0.100 and its hue 359°. Its hue sits on the warm side of the wheel. The nearest named color is Purple Brown (#673A3F), ΔE 0.042 away. White text reads best on it, at 9.40:1.
| Hue family | Reds |
| Lightness | dark (41%) |
| Chroma | moderately saturated (0.100) |
| Temperature | warm |
| Nearest name | Purple Brown (#673A3F) |
| Black text | 2.23:1 |
| White text | 9.40:1 |
Values
| HEX | #732F49 |
| RGB | rgb(115, 47, 73) |
| HSL | hsl(337, 42%, 32%) |
| OKLCH | oklch(40.8% 0.1 358.5) |
Contrast
WCAG 2 contrast ratios are the conformance target: AA needs 4.5:1 for body text and 3:1 for large text, AAA needs 7:1. APCA Lc values are supplementary guidance from the WCAG 3 drafts.
| Pair | WCAG 2 | Result | APCA | APCA guidance |
|---|---|---|---|---|
| White text on #732F49 | 9.40:1 | AAA | Lc -95.6 | Preferred for body text |
| Black text on #732F49 | 2.23:1 | Fails | Lc 12.7 | Not readable |
| #732F49 text on white | 9.40:1 | AAA | Lc 91.3 | Preferred for body text |
| #732F49 text on black | 2.23:1 | Fails | Lc -11.1 | Not readable |
Tints and shades
A 50–950 scale built in OKLCH: the hue is held, lightness follows a Tailwind v4-like curve, and every step is kept inside the sRGB gamut. This color sits at step 800.
-
Step 50
50
#FAF3F5
oklch(97% 0.008 357.8)
-
Step 100
100
#F4E5EA
oklch(93.5% 0.018 355.1)
-
Step 200
200
#ECD1D9
oklch(88.5% 0.032 357.9)
-
Step 300
300
#E1B1C0
oklch(80.8% 0.059 357.9)
-
Step 400
400
#D188A0
oklch(70.8% 0.094 358.5)
-
Step 500
500
#C26888
oklch(63% 0.12 358.5)
-
Step 600
600
#AE4E72
oklch(55.6% 0.131 358.7)
-
Step 700
700
#953F60
oklch(49.2% 0.121 358.5)
-
Step 800
800 (this color)
#732F49
oklch(40.8% 0.1 358.5)
-
Step 900
900
#622E41
oklch(37.7% 0.079 358.4)
-
Step 950
950
#3A1B26
oklch(27% 0.051 358.5)
#732F49 with color blindness
Simulated with the Machado et al. (2009) model. ΔE is how far the color moves: below about 0.02 you would not notice a change.
| Vision | Seen as | Shift (ΔE) |
|---|---|---|
| Protanopia (no red cones) | #3A3E4A | 0.110 |
| Deuteranopia (no green cones) | #4C4B47 | 0.101 |
| Tritanopia (no blue cones) | #7C2A39 | 0.030 |
| Achromatopsia (no color) | #464646 | 0.101 |
Harmonies
Hue rotations in OKLCH that keep this color's lightness and chroma.
Complementary
The opposite hue (180°).
- #732F49
#732F49
oklch(40.8% 0.1 358.5)
- #00574A
#00574A
oklch(40.9% 0.075 178)
Analogous
Neighbouring hues, 30° either side.
Split complementary
The two hues beside the complement (150° and 210°).
Triadic
Three hues spaced 120° apart.
Palettes with this color
Curated palettes that contain a color within ΔE 0.04 (OKLab) of #732F49, closest first.
Similar named colors
The eight closest entries in our named color list, with their ΔE distance.
- Purple Brown #673A3F ΔE 0.042
- Brownish Purple #76424E ΔE 0.047
- Red Purple #820747 ΔE 0.058
- Wine #80013F ΔE 0.060
- Velvet #750851 ΔE 0.066
- Bordeaux #7B002C ΔE 0.066
- Merlot #730039 ΔE 0.067
- Red Wine #8C0034 ΔE 0.069
Use #732F49 in your product
Turn it into light and dark UI roles checked for contrast, then export to Tailwind v4, shadcn/ui, CSS or design tokens.