#732F40
Closest named color: Purple Brown (#673A3F). oklch(40.5% 0.097 6.9), rgb(115, 47, 64).
Aa
White text reads best on this color (9.50:1).
About this color
#732F40 is a dark, moderately saturated red. In OKLCH its lightness is 40%, its chroma 0.097 and its hue 7°. Its hue sits on the warm side of the wheel. The nearest named color is Purple Brown (#673A3F), ΔE 0.034 away. White text reads best on it, at 9.50:1.
| Hue family | Reds |
| Lightness | dark (40%) |
| Chroma | moderately saturated (0.097) |
| Temperature | warm |
| Nearest name | Purple Brown (#673A3F) |
| Black text | 2.20:1 |
| White text | 9.50:1 |
Values
| HEX | #732F40 |
| RGB | rgb(115, 47, 64) |
| HSL | hsl(345, 42%, 32%) |
| OKLCH | oklch(40.5% 0.097 6.9) |
Contrast
WCAG 2 contrast ratios are the conformance target: AA needs 4.5:1 for body text and 3:1 for large text, AAA needs 7:1. APCA Lc values are supplementary guidance from the WCAG 3 drafts.
| Pair | WCAG 2 | Result | APCA | APCA guidance |
|---|---|---|---|---|
| White text on #732F40 | 9.50:1 | AAA | Lc -95.8 | Preferred for body text |
| Black text on #732F40 | 2.20:1 | Fails | Lc 12.5 | Not readable |
| #732F40 text on white | 9.50:1 | AAA | Lc 91.5 | Preferred for body text |
| #732F40 text on black | 2.20:1 | Fails | Lc -10.9 | Not readable |
Tints and shades
A 50–950 scale built in OKLCH: the hue is held, lightness follows a Tailwind v4-like curve, and every step is kept inside the sRGB gamut. This color sits at step 800.
-
Step 50
50
#FAF3F4
oklch(97% 0.008 7.3)
-
Step 100
100
#F4E6E8
oklch(93.7% 0.015 7.5)
-
Step 200
200
#EDD1D5
oklch(88.5% 0.032 8)
-
Step 300
300
#E2B2BA
oklch(80.9% 0.057 7.2)
-
Step 400
400
#D28997
oklch(70.8% 0.091 7.1)
-
Step 500
500
#C46A7D
oklch(63.2% 0.116 7.5)
-
Step 600
600
#AF5067
oklch(55.7% 0.126 6.9)
-
Step 700
700
#964055
oklch(49.1% 0.117 7.2)
-
Step 800
800 (this color)
#732F40
oklch(40.5% 0.097 6.9)
-
Step 900
900
#632F3B
oklch(37.8% 0.076 6.8)
-
Step 950
950
#3A1C22
oklch(27% 0.048 8)
#732F40 with color blindness
Simulated with the Machado et al. (2009) model. ΔE is how far the color moves: below about 0.02 you would not notice a change.
| Vision | Seen as | Shift (ΔE) |
|---|---|---|
| Protanopia (no red cones) | #3C3D40 | 0.108 |
| Deuteranopia (no green cones) | #4E4B3E | 0.100 |
| Tritanopia (no blue cones) | #7D2735 | 0.026 |
| Achromatopsia (no color) | #464646 | 0.098 |
Harmonies
Hue rotations in OKLCH that keep this color's lightness and chroma.
Complementary
The opposite hue (180°).
- #732F40
#732F40
oklch(40.5% 0.097 6.9)
- #00554F
#00554F
oklch(40.5% 0.071 186.6)
Analogous
Neighbouring hues, 30° either side.
Split complementary
The two hues beside the complement (150° and 210°).
Triadic
Three hues spaced 120° apart.
Palettes with this color
Curated palettes that contain a color within ΔE 0.04 (OKLab) of #732F40, closest first.
Similar named colors
The eight closest entries in our named color list, with their ΔE distance.
- Purple Brown #673A3F ΔE 0.034
- Brownish Purple #76424E ΔE 0.047
- Bordeaux #7B002C ΔE 0.062
- Wine #80013F ΔE 0.062
- Wine Red #7B0323 ΔE 0.063
- Red Purple #820747 ΔE 0.063
- Red Wine #8C0034 ΔE 0.067
- Merlot #730039 ΔE 0.068
Use #732F40 in your product
Turn it into light and dark UI roles checked for contrast, then export to Tailwind v4, shadcn/ui, CSS or design tokens.