#732E48
Closest named color: Purple Brown (#673A3F). oklch(40.6% 0.101 359), rgb(115, 46, 72).
Aa
White text reads best on this color (9.48:1).
About this color
#732E48 is a dark, moderately saturated red. In OKLCH its lightness is 41%, its chroma 0.101 and its hue 359°. Its hue sits on the warm side of the wheel. The nearest named color is Purple Brown (#673A3F), ΔE 0.042 away. White text reads best on it, at 9.48:1.
| Hue family | Reds |
| Lightness | dark (41%) |
| Chroma | moderately saturated (0.101) |
| Temperature | warm |
| Nearest name | Purple Brown (#673A3F) |
| Black text | 2.21:1 |
| White text | 9.48:1 |
Values
| HEX | #732E48 |
| RGB | rgb(115, 46, 72) |
| HSL | hsl(337, 43%, 32%) |
| OKLCH | oklch(40.6% 0.101 359) |
Contrast
WCAG 2 contrast ratios are the conformance target: AA needs 4.5:1 for body text and 3:1 for large text, AAA needs 7:1. APCA Lc values are supplementary guidance from the WCAG 3 drafts.
| Pair | WCAG 2 | Result | APCA | APCA guidance |
|---|---|---|---|---|
| White text on #732E48 | 9.48:1 | AAA | Lc -95.8 | Preferred for body text |
| Black text on #732E48 | 2.21:1 | Fails | Lc 12.5 | Not readable |
| #732E48 text on white | 9.48:1 | AAA | Lc 91.4 | Preferred for body text |
| #732E48 text on black | 2.21:1 | Fails | Lc -10.9 | Not readable |
Tints and shades
A 50–950 scale built in OKLCH: the hue is held, lightness follows a Tailwind v4-like curve, and every step is kept inside the sRGB gamut. This color sits at step 800.
-
Step 50
50
#FAF3F5
oklch(97% 0.008 357.8)
-
Step 100
100
#F4E5E9
oklch(93.5% 0.017 359.3)
-
Step 200
200
#EDD1D8
oklch(88.6% 0.033 0.9)
-
Step 300
300
#E2B1C0
oklch(80.9% 0.06 358.3)
-
Step 400
400
#D1879F
oklch(70.6% 0.095 358.8)
-
Step 500
500
#C36888
oklch(63.1% 0.121 358.8)
-
Step 600
600
#AE4E71
oklch(55.6% 0.131 359.3)
-
Step 700
700
#953E5F
oklch(49% 0.122 358.8)
-
Step 800
800 (this color)
#732E48
oklch(40.6% 0.101 359)
-
Step 900
900
#622E41
oklch(37.7% 0.079 358.4)
-
Step 950
950
#3A1B26
oklch(27% 0.051 358.5)
#732E48 with color blindness
Simulated with the Machado et al. (2009) model. ΔE is how far the color moves: below about 0.02 you would not notice a change.
| Vision | Seen as | Shift (ΔE) |
|---|---|---|
| Protanopia (no red cones) | #393E49 | 0.113 |
| Deuteranopia (no green cones) | #4C4B46 | 0.103 |
| Tritanopia (no blue cones) | #7C2838 | 0.030 |
| Achromatopsia (no color) | #464646 | 0.102 |
Harmonies
Hue rotations in OKLCH that keep this color's lightness and chroma.
Complementary
The opposite hue (180°).
- #732E48
#732E48
oklch(40.6% 0.101 359)
- #00564A
#00564A
oklch(40.6% 0.074 179.1)
Analogous
Neighbouring hues, 30° either side.
Split complementary
The two hues beside the complement (150° and 210°).
Triadic
Three hues spaced 120° apart.
Palettes with this color
Curated palettes that contain a color within ΔE 0.04 (OKLab) of #732E48, closest first.
Similar named colors
The eight closest entries in our named color list, with their ΔE distance.
- Purple Brown #673A3F ΔE 0.042
- Brownish Purple #76424E ΔE 0.049
- Red Purple #820747 ΔE 0.056
- Wine #80013F ΔE 0.058
- Bordeaux #7B002C ΔE 0.064
- Velvet #750851 ΔE 0.064
- Merlot #730039 ΔE 0.064
- Red Wine #8C0034 ΔE 0.067
Use #732E48 in your product
Turn it into light and dark UI roles checked for contrast, then export to Tailwind v4, shadcn/ui, CSS or design tokens.