#732E43
Closest named color: Purple Brown (#673A3F). oklch(40.4% 0.1 3.6), rgb(115, 46, 67).
Aa
White text reads best on this color (9.54:1).
About this color
#732E43 is a dark, moderately saturated red. In OKLCH its lightness is 40%, its chroma 0.100 and its hue 4°. Its hue sits on the warm side of the wheel. The nearest named color is Purple Brown (#673A3F), ΔE 0.038 away. White text reads best on it, at 9.54:1.
| Hue family | Reds |
| Lightness | dark (40%) |
| Chroma | moderately saturated (0.100) |
| Temperature | warm |
| Nearest name | Purple Brown (#673A3F) |
| Black text | 2.20:1 |
| White text | 9.54:1 |
Values
| HEX | #732E43 |
| RGB | rgb(115, 46, 67) |
| HSL | hsl(342, 43%, 32%) |
| OKLCH | oklch(40.4% 0.1 3.6) |
Contrast
WCAG 2 contrast ratios are the conformance target: AA needs 4.5:1 for body text and 3:1 for large text, AAA needs 7:1. APCA Lc values are supplementary guidance from the WCAG 3 drafts.
| Pair | WCAG 2 | Result | APCA | APCA guidance |
|---|---|---|---|---|
| White text on #732E43 | 9.54:1 | AAA | Lc -95.9 | Preferred for body text |
| Black text on #732E43 | 2.20:1 | Fails | Lc 12.4 | Not readable |
| #732E43 text on white | 9.54:1 | AAA | Lc 91.6 | Preferred for body text |
| #732E43 text on black | 2.20:1 | Fails | Lc -10.8 | Not readable |
Tints and shades
A 50–950 scale built in OKLCH: the hue is held, lightness follows a Tailwind v4-like curve, and every step is kept inside the sRGB gamut. This color sits at step 800.
-
Step 50
50
#FAF3F5
oklch(97% 0.008 357.8)
-
Step 100
100
#F4E5E8
oklch(93.5% 0.017 3.7)
-
Step 200
200
#EDD1D7
oklch(88.6% 0.032 3.2)
-
Step 300
300
#E2B2BC
oklch(81% 0.057 4.5)
-
Step 400
400
#D2889A
oklch(70.7% 0.093 3.9)
-
Step 500
500
#C46982
oklch(63.2% 0.118 3.5)
-
Step 600
600
#AF4E6B
oklch(55.5% 0.13 3.5)
-
Step 700
700
#963F59
oklch(49.1% 0.12 3.8)
-
Step 800
800 (this color)
#732E43
oklch(40.4% 0.1 3.6)
-
Step 900
900
#632E3D
oklch(37.7% 0.078 3.6)
-
Step 950
950
#3A1B24
oklch(26.9% 0.05 2.5)
#732E43 with color blindness
Simulated with the Machado et al. (2009) model. ΔE is how far the color moves: below about 0.02 you would not notice a change.
| Vision | Seen as | Shift (ΔE) |
|---|---|---|
| Protanopia (no red cones) | #3B3D44 | 0.109 |
| Deuteranopia (no green cones) | #4D4A41 | 0.100 |
| Tritanopia (no blue cones) | #7C2736 | 0.026 |
| Achromatopsia (no color) | #454545 | 0.101 |
Harmonies
Hue rotations in OKLCH that keep this color's lightness and chroma.
Complementary
The opposite hue (180°).
- #732E43
#732E43
oklch(40.4% 0.1 3.6)
- #00554D
#00554D
oklch(40.4% 0.072 184)
Analogous
Neighbouring hues, 30° either side.
Split complementary
The two hues beside the complement (150° and 210°).
Triadic
Three hues spaced 120° apart.
Palettes with this color
Curated palettes that contain a color within ΔE 0.04 (OKLab) of #732E43, closest first.
Similar named colors
The eight closest entries in our named color list, with their ΔE distance.
- Purple Brown #673A3F ΔE 0.038
- Brownish Purple #76424E ΔE 0.049
- Wine #80013F ΔE 0.059
- Red Purple #820747 ΔE 0.059
- Bordeaux #7B002C ΔE 0.061
- Wine Red #7B0323 ΔE 0.063
- Merlot #730039 ΔE 0.065
- Red Wine #8C0034 ΔE 0.066
Use #732E43 in your product
Turn it into light and dark UI roles checked for contrast, then export to Tailwind v4, shadcn/ui, CSS or design tokens.