#732D40
Closest named color: Purple Brown (#673A3F). oklch(40.2% 0.1 5.8), rgb(115, 45, 64).
Aa
White text reads best on this color (9.64:1).
About this color
#732D40 is a dark, moderately saturated red. In OKLCH its lightness is 40%, its chroma 0.100 and its hue 6°. Its hue sits on the warm side of the wheel. The nearest named color is Purple Brown (#673A3F), ΔE 0.038 away. White text reads best on it, at 9.64:1.
| Hue family | Reds |
| Lightness | dark (40%) |
| Chroma | moderately saturated (0.100) |
| Temperature | warm |
| Nearest name | Purple Brown (#673A3F) |
| Black text | 2.17:1 |
| White text | 9.64:1 |
Values
| HEX | #732D40 |
| RGB | rgb(115, 45, 64) |
| HSL | hsl(344, 44%, 31%) |
| OKLCH | oklch(40.2% 0.1 5.8) |
Contrast
WCAG 2 contrast ratios are the conformance target: AA needs 4.5:1 for body text and 3:1 for large text, AAA needs 7:1. APCA Lc values are supplementary guidance from the WCAG 3 drafts.
| Pair | WCAG 2 | Result | APCA | APCA guidance |
|---|---|---|---|---|
| White text on #732D40 | 9.64:1 | AAA | Lc -96.1 | Preferred for body text |
| Black text on #732D40 | 2.17:1 | Fails | Lc 12.2 | Not readable |
| #732D40 text on white | 9.64:1 | AAA | Lc 91.8 | Preferred for body text |
| #732D40 text on black | 2.17:1 | Fails | Lc -10.6 | Not readable |
Tints and shades
A 50–950 scale built in OKLCH: the hue is held, lightness follows a Tailwind v4-like curve, and every step is kept inside the sRGB gamut. This color sits at step 800.
-
Step 50
50
#FAF3F5
oklch(97% 0.008 357.8)
-
Step 100
100
#F5E5E8
oklch(93.5% 0.018 4.5)
-
Step 200
200
#EDD1D6
oklch(88.5% 0.032 5.6)
-
Step 300
300
#E3B1BB
oklch(80.8% 0.059 5.1)
-
Step 400
400
#D38898
oklch(70.8% 0.094 5.8)
-
Step 500
500
#C5687E
oklch(63% 0.12 6.1)
-
Step 600
600
#B04E68
oklch(55.6% 0.13 5.7)
-
Step 700
700
#973E56
oklch(49% 0.121 5.9)
-
Step 800
800 (this color)
#732D40
oklch(40.2% 0.1 5.8)
-
Step 900
900
#632E3B
oklch(37.6% 0.078 6)
-
Step 950
950
#3A1B23
oklch(26.9% 0.05 4.5)
#732D40 with color blindness
Simulated with the Machado et al. (2009) model. ΔE is how far the color moves: below about 0.02 you would not notice a change.
| Vision | Seen as | Shift (ΔE) |
|---|---|---|
| Protanopia (no red cones) | #3B3C40 | 0.110 |
| Deuteranopia (no green cones) | #4D4A3E | 0.102 |
| Tritanopia (no blue cones) | #7D2534 | 0.027 |
| Achromatopsia (no color) | #454545 | 0.101 |
Harmonies
Hue rotations in OKLCH that keep this color's lightness and chroma.
Complementary
The opposite hue (180°).
- #732D40
#732D40
oklch(40.2% 0.1 5.8)
- #00544E
#00544E
oklch(40.1% 0.07 186.5)
Analogous
Neighbouring hues, 30° either side.
Split complementary
The two hues beside the complement (150° and 210°).
Triadic
Three hues spaced 120° apart.
Palettes with this color
Curated palettes that contain a color within ΔE 0.04 (OKLab) of #732D40, closest first.
Similar named colors
The eight closest entries in our named color list, with their ΔE distance.
- Purple Brown #673A3F ΔE 0.038
- Brownish Purple #76424E ΔE 0.051
- Bordeaux #7B002C ΔE 0.058
- Wine #80013F ΔE 0.058
- Red Purple #820747 ΔE 0.060
- Wine Red #7B0323 ΔE 0.060
- Merlot #730039 ΔE 0.063
- Red Wine #8C0034 ΔE 0.064
Use #732D40 in your product
Turn it into light and dark UI roles checked for contrast, then export to Tailwind v4, shadcn/ui, CSS or design tokens.