#732D39
Closest named color: Purple Brown (#673A3F). oklch(40% 0.099 12.2), rgb(115, 45, 57).
Aa
White text reads best on this color (9.70:1).
About this color
#732D39 is a dark, moderately saturated red. In OKLCH its lightness is 40%, its chroma 0.099 and its hue 12°. Its hue sits on the warm side of the wheel. The nearest named color is Purple Brown (#673A3F), ΔE 0.036 away. White text reads best on it, at 9.70:1.
| Hue family | Reds |
| Lightness | dark (40%) |
| Chroma | moderately saturated (0.099) |
| Temperature | warm |
| Nearest name | Purple Brown (#673A3F) |
| Black text | 2.16:1 |
| White text | 9.70:1 |
Values
| HEX | #732D39 |
| RGB | rgb(115, 45, 57) |
| HSL | hsl(350, 44%, 31%) |
| OKLCH | oklch(40% 0.099 12.2) |
Contrast
WCAG 2 contrast ratios are the conformance target: AA needs 4.5:1 for body text and 3:1 for large text, AAA needs 7:1. APCA Lc values are supplementary guidance from the WCAG 3 drafts.
| Pair | WCAG 2 | Result | APCA | APCA guidance |
|---|---|---|---|---|
| White text on #732D39 | 9.70:1 | AAA | Lc -96.2 | Preferred for body text |
| Black text on #732D39 | 2.16:1 | Fails | Lc 12.0 | Not readable |
| #732D39 text on white | 9.70:1 | AAA | Lc 91.9 | Preferred for body text |
| #732D39 text on black | 2.16:1 | Fails | Lc -10.5 | Not readable |
Tints and shades
A 50–950 scale built in OKLCH: the hue is held, lightness follows a Tailwind v4-like curve, and every step is kept inside the sRGB gamut. This color sits at step 900.
-
Step 50
50
#FCF3F4
oklch(97.1% 0.01 9.5)
-
Step 100
100
#F8E4E6
oklch(93.5% 0.022 10.6)
-
Step 200
200
#F3CFD2
oklch(88.6% 0.041 12.3)
-
Step 300
300
#ECADB4
oklch(80.8% 0.074 11.5)
-
Step 400
400
#E0808C
oklch(70.7% 0.119 12.6)
-
Step 500
500
#D45C70
oklch(63% 0.152 12.3)
-
Step 600
600
#C03E59
oklch(55.7% 0.166 12.1)
-
Step 700
700
#A52F49
oklch(49.2% 0.154 12.1)
-
Step 800
800
#86293C
oklch(42.8% 0.127 12.2)
-
Step 900
900 (this color)
#732D39
oklch(40% 0.099 12.2)
-
Step 950
950
#40171E
oklch(27% 0.064 11.9)
#732D39 with color blindness
Simulated with the Machado et al. (2009) model. ΔE is how far the color moves: below about 0.02 you would not notice a change.
| Vision | Seen as | Shift (ΔE) |
|---|---|---|
| Protanopia (no red cones) | #3C3B39 | 0.109 |
| Deuteranopia (no green cones) | #4E4A37 | 0.102 |
| Tritanopia (no blue cones) | #7D2332 | 0.025 |
| Achromatopsia (no color) | #444444 | 0.100 |
Harmonies
Hue rotations in OKLCH that keep this color's lightness and chroma.
Complementary
The opposite hue (180°).
- #732D39
#732D39
oklch(40% 0.099 12.2)
- #005351
#005351
oklch(40% 0.069 192)
Analogous
Neighbouring hues, 30° either side.
Split complementary
The two hues beside the complement (150° and 210°).
Triadic
Three hues spaced 120° apart.
Palettes with this color
Curated palettes that contain a color within ΔE 0.04 (OKLab) of #732D39, closest first.
Similar named colors
The eight closest entries in our named color list, with their ΔE distance.
- Purple Brown #673A3F ΔE 0.036
- Brownish Purple #76424E ΔE 0.053
- Wine Red #7B0323 ΔE 0.056
- Bordeaux #7B002C ΔE 0.057
- Chestnut #742802 ΔE 0.058
- Wine #80013F ΔE 0.063
- Red Wine #8C0034 ΔE 0.065
- Red Purple #820747 ΔE 0.066
Use #732D39 in your product
Turn it into light and dark UI roles checked for contrast, then export to Tailwind v4, shadcn/ui, CSS or design tokens.