#732D38
Closest named color: Purple Brown (#673A3F). oklch(40% 0.099 13.1), rgb(115, 45, 56).
Aa
White text reads best on this color (9.71:1).
About this color
#732D38 is a dark, moderately saturated red. In OKLCH its lightness is 40%, its chroma 0.099 and its hue 13°. Its hue sits on the warm side of the wheel. The nearest named color is Purple Brown (#673A3F), ΔE 0.036 away. White text reads best on it, at 9.71:1.
| Hue family | Reds |
| Lightness | dark (40%) |
| Chroma | moderately saturated (0.099) |
| Temperature | warm |
| Nearest name | Purple Brown (#673A3F) |
| Black text | 2.16:1 |
| White text | 9.71:1 |
Values
| HEX | #732D38 |
| RGB | rgb(115, 45, 56) |
| HSL | hsl(351, 44%, 31%) |
| OKLCH | oklch(40% 0.099 13.1) |
Contrast
WCAG 2 contrast ratios are the conformance target: AA needs 4.5:1 for body text and 3:1 for large text, AAA needs 7:1. APCA Lc values are supplementary guidance from the WCAG 3 drafts.
| Pair | WCAG 2 | Result | APCA | APCA guidance |
|---|---|---|---|---|
| White text on #732D38 | 9.71:1 | AAA | Lc -96.2 | Preferred for body text |
| Black text on #732D38 | 2.16:1 | Fails | Lc 12.0 | Not readable |
| #732D38 text on white | 9.71:1 | AAA | Lc 92.0 | Preferred for body text |
| #732D38 text on black | 2.16:1 | Fails | Lc -10.4 | Not readable |
Tints and shades
A 50–950 scale built in OKLCH: the hue is held, lightness follows a Tailwind v4-like curve, and every step is kept inside the sRGB gamut. This color sits at step 900.
-
Step 50
50
#FCF3F3
oklch(97.1% 0.01 17.3)
-
Step 100
100
#F8E4E6
oklch(93.5% 0.022 10.6)
-
Step 200
200
#F3CFD1
oklch(88.6% 0.041 14.2)
-
Step 300
300
#ECADB3
oklch(80.8% 0.074 12.5)
-
Step 400
400
#E0808B
oklch(70.7% 0.119 13.2)
-
Step 500
500
#D45C6F
oklch(63% 0.152 12.8)
-
Step 600
600
#C03E57
oklch(55.6% 0.166 13.1)
-
Step 700
700
#A52F47
oklch(49.1% 0.154 13.2)
-
Step 800
800
#86293B
oklch(42.8% 0.127 12.9)
-
Step 900
900 (this color)
#732D38
oklch(40% 0.099 13.1)
-
Step 950
950
#40181D
oklch(27.1% 0.062 14.5)
#732D38 with color blindness
Simulated with the Machado et al. (2009) model. ΔE is how far the color moves: below about 0.02 you would not notice a change.
| Vision | Seen as | Shift (ΔE) |
|---|---|---|
| Protanopia (no red cones) | #3C3B38 | 0.109 |
| Deuteranopia (no green cones) | #4E4936 | 0.100 |
| Tritanopia (no blue cones) | #7D2331 | 0.025 |
| Achromatopsia (no color) | #444444 | 0.100 |
Harmonies
Hue rotations in OKLCH that keep this color's lightness and chroma.
Complementary
The opposite hue (180°).
- #732D38
#732D38
oklch(40% 0.099 13.1)
- #005352
#005352
oklch(40% 0.068 193.4)
Analogous
Neighbouring hues, 30° either side.
Split complementary
The two hues beside the complement (150° and 210°).
Triadic
Three hues spaced 120° apart.
Palettes with this color
Curated palettes that contain a color within ΔE 0.04 (OKLab) of #732D38, closest first.
Similar named colors
The eight closest entries in our named color list, with their ΔE distance.
- Purple Brown #673A3F ΔE 0.036
- Brownish Purple #76424E ΔE 0.054
- Wine Red #7B0323 ΔE 0.056
- Chestnut #742802 ΔE 0.057
- Bordeaux #7B002C ΔE 0.057
- Wine #80013F ΔE 0.064
- Red Wine #8C0034 ΔE 0.065
- Red Brown #8B2E16 ΔE 0.066
Use #732D38 in your product
Turn it into light and dark UI roles checked for contrast, then export to Tailwind v4, shadcn/ui, CSS or design tokens.