#732C43
Closest named color: Purple Brown (#673A3F). oklch(40.2% 0.103 2.7), rgb(115, 44, 67).
Aa
White text reads best on this color (9.67:1).
About this color
#732C43 is a dark, moderately saturated red. In OKLCH its lightness is 40%, its chroma 0.103 and its hue 3°. Its hue sits on the warm side of the wheel. The nearest named color is Purple Brown (#673A3F), ΔE 0.042 away. White text reads best on it, at 9.67:1.
| Hue family | Reds |
| Lightness | dark (40%) |
| Chroma | moderately saturated (0.103) |
| Temperature | warm |
| Nearest name | Purple Brown (#673A3F) |
| Black text | 2.17:1 |
| White text | 9.67:1 |
Values
| HEX | #732C43 |
| RGB | rgb(115, 44, 67) |
| HSL | hsl(341, 45%, 31%) |
| OKLCH | oklch(40.2% 0.103 2.7) |
Contrast
WCAG 2 contrast ratios are the conformance target: AA needs 4.5:1 for body text and 3:1 for large text, AAA needs 7:1. APCA Lc values are supplementary guidance from the WCAG 3 drafts.
| Pair | WCAG 2 | Result | APCA | APCA guidance |
|---|---|---|---|---|
| White text on #732C43 | 9.67:1 | AAA | Lc -96.1 | Preferred for body text |
| Black text on #732C43 | 2.17:1 | Fails | Lc 12.1 | Not readable |
| #732C43 text on white | 9.67:1 | AAA | Lc 91.9 | Preferred for body text |
| #732C43 text on black | 2.17:1 | Fails | Lc -10.5 | Not readable |
Tints and shades
A 50–950 scale built in OKLCH: the hue is held, lightness follows a Tailwind v4-like curve, and every step is kept inside the sRGB gamut. This color sits at step 900.
-
Step 50
50
#FCF3F5
oklch(97.2% 0.01 2)
-
Step 100
100
#F8E4E8
oklch(93.6% 0.022 3.8)
-
Step 200
200
#F3CED6
oklch(88.5% 0.043 3.4)
-
Step 300
300
#ECACBC
oklch(80.9% 0.078 2.5)
-
Step 400
400
#DF7E9A
oklch(70.7% 0.123 2.2)
-
Step 500
500
#D35A81
oklch(63.1% 0.157 2.5)
-
Step 600
600
#BF3B6A
oklch(55.7% 0.172 2.8)
-
Step 700
700
#A42C58
oklch(49.1% 0.159 2.9)
-
Step 800
800
#852648
oklch(42.6% 0.132 2.8)
-
Step 900
900 (this color)
#732C43
oklch(40.2% 0.103 2.7)
-
Step 950
950
#3F1723
oklch(27% 0.064 3.5)
#732C43 with color blindness
Simulated with the Machado et al. (2009) model. ΔE is how far the color moves: below about 0.02 you would not notice a change.
| Vision | Seen as | Shift (ΔE) |
|---|---|---|
| Protanopia (no red cones) | #393C44 | 0.114 |
| Deuteranopia (no green cones) | #4C4A41 | 0.105 |
| Tritanopia (no blue cones) | #7C2535 | 0.027 |
| Achromatopsia (no color) | #444444 | 0.104 |
Harmonies
Hue rotations in OKLCH that keep this color's lightness and chroma.
Complementary
The opposite hue (180°).
- #732C43
#732C43
oklch(40.2% 0.103 2.7)
- #00544B
#00544B
oklch(40% 0.071 182.6)
Analogous
Neighbouring hues, 30° either side.
Split complementary
The two hues beside the complement (150° and 210°).
Triadic
Three hues spaced 120° apart.
Palettes with this color
Curated palettes that contain a color within ΔE 0.04 (OKLab) of #732C43, closest first.
Similar named colors
The eight closest entries in our named color list, with their ΔE distance.
- Purple Brown #673A3F ΔE 0.042
- Brownish Purple #76424E ΔE 0.053
- Wine #80013F ΔE 0.055
- Red Purple #820747 ΔE 0.056
- Bordeaux #7B002C ΔE 0.058
- Merlot #730039 ΔE 0.060
- Wine Red #7B0323 ΔE 0.061
- Red Wine #8C0034 ΔE 0.064
Use #732C43 in your product
Turn it into light and dark UI roles checked for contrast, then export to Tailwind v4, shadcn/ui, CSS or design tokens.