#732C41
Closest named color: Purple Brown (#673A3F). oklch(40.1% 0.102 4.5), rgb(115, 44, 65).
Aa
White text reads best on this color (9.69:1).
About this color
#732C41 is a dark, moderately saturated red. In OKLCH its lightness is 40%, its chroma 0.102 and its hue 4°. Its hue sits on the warm side of the wheel. The nearest named color is Purple Brown (#673A3F), ΔE 0.040 away. White text reads best on it, at 9.69:1.
| Hue family | Reds |
| Lightness | dark (40%) |
| Chroma | moderately saturated (0.102) |
| Temperature | warm |
| Nearest name | Purple Brown (#673A3F) |
| Black text | 2.16:1 |
| White text | 9.69:1 |
Values
| HEX | #732C41 |
| RGB | rgb(115, 44, 65) |
| HSL | hsl(342, 45%, 31%) |
| OKLCH | oklch(40.1% 0.102 4.5) |
Contrast
WCAG 2 contrast ratios are the conformance target: AA needs 4.5:1 for body text and 3:1 for large text, AAA needs 7:1. APCA Lc values are supplementary guidance from the WCAG 3 drafts.
| Pair | WCAG 2 | Result | APCA | APCA guidance |
|---|---|---|---|---|
| White text on #732C41 | 9.69:1 | AAA | Lc -96.2 | Preferred for body text |
| Black text on #732C41 | 2.16:1 | Fails | Lc 12.0 | Not readable |
| #732C41 text on white | 9.69:1 | AAA | Lc 91.9 | Preferred for body text |
| #732C41 text on black | 2.16:1 | Fails | Lc -10.5 | Not readable |
Tints and shades
A 50–950 scale built in OKLCH: the hue is held, lightness follows a Tailwind v4-like curve, and every step is kept inside the sRGB gamut. This color sits at step 900.
-
Step 50
50
#FCF3F4
oklch(97.1% 0.01 9.5)
-
Step 100
100
#F8E4E8
oklch(93.6% 0.022 3.8)
-
Step 200
200
#F3CED5
oklch(88.5% 0.043 5.2)
-
Step 300
300
#ECACBA
oklch(80.8% 0.077 4.5)
-
Step 400
400
#E07E97
oklch(70.7% 0.124 4.4)
-
Step 500
500
#D45A7E
oklch(63.1% 0.157 4.3)
-
Step 600
600
#BF3B67
oklch(55.6% 0.171 4.3)
-
Step 700
700
#A42C55
oklch(49% 0.158 4.6)
-
Step 800
800
#852746
oklch(42.7% 0.13 4.4)
-
Step 900
900 (this color)
#732C41
oklch(40.1% 0.102 4.5)
-
Step 950
950
#3F1722
oklch(27% 0.064 5.1)
#732C41 with color blindness
Simulated with the Machado et al. (2009) model. ΔE is how far the color moves: below about 0.02 you would not notice a change.
| Vision | Seen as | Shift (ΔE) |
|---|---|---|
| Protanopia (no red cones) | #3A3C42 | 0.112 |
| Deuteranopia (no green cones) | #4C493F | 0.103 |
| Tritanopia (no blue cones) | #7D2434 | 0.028 |
| Achromatopsia (no color) | #444444 | 0.103 |
Harmonies
Hue rotations in OKLCH that keep this color's lightness and chroma.
Complementary
The opposite hue (180°).
- #732C41
#732C41
oklch(40.1% 0.102 4.5)
- #00544C
#00544C
oklch(40.1% 0.071 183.9)
Analogous
Neighbouring hues, 30° either side.
Split complementary
The two hues beside the complement (150° and 210°).
Triadic
Three hues spaced 120° apart.
Palettes with this color
Curated palettes that contain a color within ΔE 0.04 (OKLab) of #732C41, closest first.
Similar named colors
The eight closest entries in our named color list, with their ΔE distance.
- Purple Brown #673A3F ΔE 0.040
- Brownish Purple #76424E ΔE 0.053
- Wine #80013F ΔE 0.056
- Bordeaux #7B002C ΔE 0.057
- Red Purple #820747 ΔE 0.057
- Wine Red #7B0323 ΔE 0.059
- Merlot #730039 ΔE 0.061
- Red Wine #8C0034 ΔE 0.063
Use #732C41 in your product
Turn it into light and dark UI roles checked for contrast, then export to Tailwind v4, shadcn/ui, CSS or design tokens.