#732C33
Closest named color: Purple Brown (#673A3F). oklch(39.7% 0.1 17), rgb(115, 44, 51).
Aa
White text reads best on this color (9.82:1).
About this color
#732C33 is a dark, moderately saturated red. In OKLCH its lightness is 40%, its chroma 0.100 and its hue 17°. Its hue sits on the warm side of the wheel. The nearest named color is Purple Brown (#673A3F), ΔE 0.038 away. White text reads best on it, at 9.82:1.
| Hue family | Reds |
| Lightness | dark (40%) |
| Chroma | moderately saturated (0.100) |
| Temperature | warm |
| Nearest name | Purple Brown (#673A3F) |
| Black text | 2.13:1 |
| White text | 9.82:1 |
Values
| HEX | #732C33 |
| RGB | rgb(115, 44, 51) |
| HSL | hsl(354, 45%, 31%) |
| OKLCH | oklch(39.7% 0.1 17) |
Contrast
WCAG 2 contrast ratios are the conformance target: AA needs 4.5:1 for body text and 3:1 for large text, AAA needs 7:1. APCA Lc values are supplementary guidance from the WCAG 3 drafts.
| Pair | WCAG 2 | Result | APCA | APCA guidance |
|---|---|---|---|---|
| White text on #732C33 | 9.82:1 | AAA | Lc -96.4 | Preferred for body text |
| Black text on #732C33 | 2.13:1 | Fails | Lc 11.7 | Not readable |
| #732C33 text on white | 9.82:1 | AAA | Lc 92.2 | Preferred for body text |
| #732C33 text on black | 2.13:1 | Fails | Lc -10.2 | Not readable |
Tints and shades
A 50–950 scale built in OKLCH: the hue is held, lightness follows a Tailwind v4-like curve, and every step is kept inside the sRGB gamut. This color sits at step 900.
-
Step 50
50
#FCF3F3
oklch(97.1% 0.01 17.3)
-
Step 100
100
#F8E4E5
oklch(93.5% 0.022 14.1)
-
Step 200
200
#F4CFCF
oklch(88.6% 0.042 18)
-
Step 300
300
#EDADAF
oklch(80.8% 0.075 16.8)
-
Step 400
400
#E18085
oklch(70.7% 0.12 17.3)
-
Step 500
500
#D65C67
oklch(63.1% 0.154 17.1)
-
Step 600
600
#C13E4F
oklch(55.6% 0.166 17)
-
Step 700
700
#A62E40
oklch(49% 0.155 16.7)
-
Step 800
800
#872835
oklch(42.7% 0.129 16.7)
-
Step 900
900 (this color)
#732C33
oklch(39.7% 0.1 17)
-
Step 950
950
#40171B
oklch(26.9% 0.064 16.5)
#732C33 with color blindness
Simulated with the Machado et al. (2009) model. ΔE is how far the color moves: below about 0.02 you would not notice a change.
| Vision | Seen as | Shift (ΔE) |
|---|---|---|
| Protanopia (no red cones) | #3C3A33 | 0.110 |
| Deuteranopia (no green cones) | #4E4931 | 0.102 |
| Tritanopia (no blue cones) | #7E212F | 0.027 |
| Achromatopsia (no color) | #434343 | 0.101 |
Harmonies
Hue rotations in OKLCH that keep this color's lightness and chroma.
Complementary
The opposite hue (180°).
- #732C33
#732C33
oklch(39.7% 0.1 17)
- #005253
#005253
oklch(39.8% 0.068 196.2)
Analogous
Neighbouring hues, 30° either side.
Split complementary
The two hues beside the complement (150° and 210°).
Triadic
Three hues spaced 120° apart.
Palettes with this color
Curated palettes that contain a color within ΔE 0.04 (OKLab) of #732C33, closest first.
Similar named colors
The eight closest entries in our named color list, with their ΔE distance.
- Purple Brown #673A3F ΔE 0.038
- Chestnut #742802 ΔE 0.050
- Wine Red #7B0323 ΔE 0.053
- Bordeaux #7B002C ΔE 0.056
- Brownish Purple #76424E ΔE 0.058
- Red Brown #8B2E16 ΔE 0.062
- Reddy Brown #6E1005 ΔE 0.063
- Maroon #800000 ΔE 0.064
Use #732C33 in your product
Turn it into light and dark UI roles checked for contrast, then export to Tailwind v4, shadcn/ui, CSS or design tokens.