#732B39
Closest named color: Purple Brown (#673A3F). oklch(39.7% 0.102 11.1), rgb(115, 43, 57).
Aa
White text reads best on this color (9.84:1).
About this color
#732B39 is a dark, moderately saturated red. In OKLCH its lightness is 40%, its chroma 0.102 and its hue 11°. Its hue sits on the warm side of the wheel. The nearest named color is Purple Brown (#673A3F), ΔE 0.039 away. White text reads best on it, at 9.84:1.
| Hue family | Reds |
| Lightness | dark (40%) |
| Chroma | moderately saturated (0.102) |
| Temperature | warm |
| Nearest name | Purple Brown (#673A3F) |
| Black text | 2.13:1 |
| White text | 9.84:1 |
Values
| HEX | #732B39 |
| RGB | rgb(115, 43, 57) |
| HSL | hsl(348, 46%, 31%) |
| OKLCH | oklch(39.7% 0.102 11.1) |
Contrast
WCAG 2 contrast ratios are the conformance target: AA needs 4.5:1 for body text and 3:1 for large text, AAA needs 7:1. APCA Lc values are supplementary guidance from the WCAG 3 drafts.
| Pair | WCAG 2 | Result | APCA | APCA guidance |
|---|---|---|---|---|
| White text on #732B39 | 9.84:1 | AAA | Lc -96.5 | Preferred for body text |
| Black text on #732B39 | 2.13:1 | Fails | Lc 11.7 | Not readable |
| #732B39 text on white | 9.84:1 | AAA | Lc 92.2 | Preferred for body text |
| #732B39 text on black | 2.13:1 | Fails | Lc -10.2 | Not readable |
Tints and shades
A 50–950 scale built in OKLCH: the hue is held, lightness follows a Tailwind v4-like curve, and every step is kept inside the sRGB gamut. This color sits at step 900.
-
Step 50
50
#FCF3F4
oklch(97.1% 0.01 9.5)
-
Step 100
100
#F8E4E6
oklch(93.5% 0.022 10.6)
-
Step 200
200
#F4CED2
oklch(88.5% 0.043 10.8)
-
Step 300
300
#EDADB4
oklch(80.9% 0.076 11.6)
-
Step 400
400
#E17F8D
oklch(70.7% 0.121 11.5)
-
Step 500
500
#D65A72
oklch(63.1% 0.157 10.8)
-
Step 600
600
#C13B5A
oklch(55.5% 0.17 11)
-
Step 700
700
#A62C4A
oklch(49.1% 0.158 11)
-
Step 800
800
#87273D
oklch(42.8% 0.13 11.1)
-
Step 900
900 (this color)
#732B39
oklch(39.7% 0.102 11.1)
-
Step 950
950
#40171E
oklch(27% 0.064 11.9)
#732B39 with color blindness
Simulated with the Machado et al. (2009) model. ΔE is how far the color moves: below about 0.02 you would not notice a change.
| Vision | Seen as | Shift (ΔE) |
|---|---|---|
| Protanopia (no red cones) | #3B3A39 | 0.112 |
| Deuteranopia (no green cones) | #4D4937 | 0.104 |
| Tritanopia (no blue cones) | #7D2130 | 0.026 |
| Achromatopsia (no color) | #434343 | 0.103 |
Harmonies
Hue rotations in OKLCH that keep this color's lightness and chroma.
Complementary
The opposite hue (180°).
- #732B39
#732B39
oklch(39.7% 0.102 11.1)
- #005250
#005250
oklch(39.6% 0.068 191.9)
Analogous
Neighbouring hues, 30° either side.
Split complementary
The two hues beside the complement (150° and 210°).
Triadic
Three hues spaced 120° apart.
Palettes with this color
Curated palettes that contain a color within ΔE 0.04 (OKLab) of #732B39, closest first.
Similar named colors
The eight closest entries in our named color list, with their ΔE distance.
- Purple Brown #673A3F ΔE 0.039
- Wine Red #7B0323 ΔE 0.053
- Bordeaux #7B002C ΔE 0.053
- Brownish Purple #76424E ΔE 0.057
- Wine #80013F ΔE 0.059
- Chestnut #742802 ΔE 0.060
- Merlot #730039 ΔE 0.062
- Red Purple #820747 ΔE 0.062
Use #732B39 in your product
Turn it into light and dark UI roles checked for contrast, then export to Tailwind v4, shadcn/ui, CSS or design tokens.