#732A34
Closest named color: Purple Brown (#673A3F). oklch(39.4% 0.103 14.9), rgb(115, 42, 52).
Aa
White text reads best on this color (9.95:1).
About this color
#732A34 is a dark, moderately saturated red. In OKLCH its lightness is 39%, its chroma 0.103 and its hue 15°. Its hue sits on the warm side of the wheel. The nearest named color is Purple Brown (#673A3F), ΔE 0.041 away. White text reads best on it, at 9.95:1.
| Hue family | Reds |
| Lightness | dark (39%) |
| Chroma | moderately saturated (0.103) |
| Temperature | warm |
| Nearest name | Purple Brown (#673A3F) |
| Black text | 2.10:1 |
| White text | 9.95:1 |
Values
| HEX | #732A34 |
| RGB | rgb(115, 42, 52) |
| HSL | hsl(352, 46%, 31%) |
| OKLCH | oklch(39.4% 0.103 14.9) |
Contrast
WCAG 2 contrast ratios are the conformance target: AA needs 4.5:1 for body text and 3:1 for large text, AAA needs 7:1. APCA Lc values are supplementary guidance from the WCAG 3 drafts.
| Pair | WCAG 2 | Result | APCA | APCA guidance |
|---|---|---|---|---|
| White text on #732A34 | 9.95:1 | AAA | Lc -96.7 | Preferred for body text |
| Black text on #732A34 | 2.10:1 | Fails | Lc 11.5 | Not readable |
| #732A34 text on white | 9.95:1 | AAA | Lc 92.5 | Preferred for body text |
| #732A34 text on black | 2.10:1 | Fails | Lc -10.0 | Not readable |
Tints and shades
A 50–950 scale built in OKLCH: the hue is held, lightness follows a Tailwind v4-like curve, and every step is kept inside the sRGB gamut. This color sits at step 900.
-
Step 50
50
#FCF3F3
oklch(97.1% 0.01 17.3)
-
Step 100
100
#F9E4E5
oklch(93.6% 0.023 14.3)
-
Step 200
200
#F4CED0
oklch(88.4% 0.043 14.4)
-
Step 300
300
#EEADB1
oklch(81% 0.077 14.8)
-
Step 400
400
#E37F88
oklch(70.8% 0.123 15)
-
Step 500
500
#D75A6A
oklch(63.1% 0.157 15)
-
Step 600
600
#C33B52
oklch(55.7% 0.172 15.1)
-
Step 700
700
#A82B43
oklch(49.1% 0.16 14.7)
-
Step 800
800
#882637
oklch(42.7% 0.132 14.9)
-
Step 900
900 (this color)
#732A34
oklch(39.4% 0.103 14.9)
-
Step 950
950
#41171C
oklch(27.1% 0.065 15.3)
#732A34 with color blindness
Simulated with the Machado et al. (2009) model. ΔE is how far the color moves: below about 0.02 you would not notice a change.
| Vision | Seen as | Shift (ΔE) |
|---|---|---|
| Protanopia (no red cones) | #3B3934 | 0.112 |
| Deuteranopia (no green cones) | #4D4832 | 0.104 |
| Tritanopia (no blue cones) | #7E1E2E | 0.027 |
| Achromatopsia (no color) | #434343 | 0.104 |
Harmonies
Hue rotations in OKLCH that keep this color's lightness and chroma.
Complementary
The opposite hue (180°).
- #732A34
#732A34
oklch(39.4% 0.103 14.9)
- #005151
#005151
oklch(39.4% 0.067 194.8)
Analogous
Neighbouring hues, 30° either side.
Split complementary
The two hues beside the complement (150° and 210°).
Triadic
Three hues spaced 120° apart.
Palettes with this color
Curated palettes that contain a color within ΔE 0.04 (OKLab) of #732A34, closest first.
Similar named colors
The eight closest entries in our named color list, with their ΔE distance.
- Purple Brown #673A3F ΔE 0.041
- Wine Red #7B0323 ΔE 0.049
- Bordeaux #7B002C ΔE 0.051
- Chestnut #742802 ΔE 0.053
- Brownish Purple #76424E ΔE 0.061
- Wine #80013F ΔE 0.061
- Reddy Brown #6E1005 ΔE 0.062
- Red Wine #8C0034 ΔE 0.063
Use #732A34 in your product
Turn it into light and dark UI roles checked for contrast, then export to Tailwind v4, shadcn/ui, CSS or design tokens.