#732974
Closest named color: Purple (#800080). oklch(42% 0.141 327.2), rgb(115, 41, 116).
Aa
White text reads best on this color (9.13:1).
About this color
#732974 is a dark, vivid purple. In OKLCH its lightness is 42%, its chroma 0.141 and its hue 327°. Its hue sits between the warm and cool halves of the wheel. The nearest named color is Purple (#800080), ΔE 0.052 away. White text reads best on it, at 9.13:1.
| Hue family | Purples |
| Lightness | dark (42%) |
| Chroma | vivid (0.141) |
| Temperature | in between |
| Nearest name | Purple (#800080) |
| Black text | 2.29:1 |
| White text | 9.13:1 |
Values
| HEX | #732974 |
| RGB | rgb(115, 41, 116) |
| HSL | hsl(299, 48%, 31%) |
| OKLCH | oklch(42% 0.141 327.2) |
Contrast
WCAG 2 contrast ratios are the conformance target: AA needs 4.5:1 for body text and 3:1 for large text, AAA needs 7:1. APCA Lc values are supplementary guidance from the WCAG 3 drafts.
| Pair | WCAG 2 | Result | APCA | APCA guidance |
|---|---|---|---|---|
| White text on #732974 | 9.13:1 | AAA | Lc -94.8 | Preferred for body text |
| Black text on #732974 | 2.29:1 | Fails | Lc 13.6 | Not readable |
| #732974 text on white | 9.13:1 | AAA | Lc 90.3 | Preferred for body text |
| #732974 text on black | 2.29:1 | Fails | Lc -12.0 | Not readable |
Tints and shades
A 50–950 scale built in OKLCH: the hue is held, lightness follows a Tailwind v4-like curve, and every step is kept inside the sRGB gamut. This color sits at step 800.
-
Step 50
50
#FAF3F9
oklch(97.1% 0.011 330.1)
-
Step 100
100
#F3E5F2
oklch(93.7% 0.023 327.9)
-
Step 200
200
#EACFE9
oklch(88.5% 0.046 327.1)
-
Step 300
300
#DEAEDD
oklch(80.9% 0.084 327)
-
Step 400
400
#CC82CB
oklch(70.8% 0.132 327.3)
-
Step 500
500
#BD5FBD
oklch(63.1% 0.168 327.3)
-
Step 600
600
#A842AA
oklch(55.6% 0.183 326.9)
-
Step 700
700
#903291
oklch(49% 0.171 327.4)
-
Step 800
800 (this color)
#732974
oklch(42% 0.141 327.2)
-
Step 900
900
#5F285F
oklch(37.7% 0.11 327.5)
-
Step 950
950
#381838
oklch(27% 0.071 327.3)
#732974 with color blindness
Simulated with the Machado et al. (2009) model. ΔE is how far the color moves: below about 0.02 you would not notice a change.
| Vision | Seen as | Shift (ΔE) |
|---|---|---|
| Protanopia (no red cones) | #1F4276 | 0.145 |
| Deuteranopia (no green cones) | #3A4B72 | 0.124 |
| Tritanopia (no blue cones) | #76334A | 0.080 |
| Achromatopsia (no color) | #484848 | 0.143 |
Harmonies
Hue rotations in OKLCH that keep this color's lightness and chroma.
Complementary
The opposite hue (180°).
- #732974
#732974
oklch(42% 0.141 327.2)
- #005E1F
#005E1F
oklch(42% 0.124 147.2)
Analogous
Neighbouring hues, 30° either side.
Split complementary
The two hues beside the complement (150° and 210°).
Triadic
Three hues spaced 120° apart.
Palettes with this color
Curated palettes that contain a color within ΔE 0.04 (OKLab) of #732974, closest first.
Similar named colors
The eight closest entries in our named color list, with their ΔE distance.
- Purple #800080 ΔE 0.052
- Rich Purple #720058 ΔE 0.064
- Velvet #750851 ΔE 0.067
- Rebecca Purple #663399 ΔE 0.068
- Dark Magenta #8B008B ΔE 0.069
- Light Eggplant #894585 ΔE 0.080
- Warm Purple #952E8F ΔE 0.081
- Grape Purple #5D1451 ΔE 0.082
Use #732974 in your product
Turn it into light and dark UI roles checked for contrast, then export to Tailwind v4, shadcn/ui, CSS or design tokens.