#73296B
Closest named color: Velvet (#750851). oklch(41.5% 0.133 332.2), rgb(115, 41, 107).
Aa
White text reads best on this color (9.29:1).
About this color
#73296B is a dark, moderately saturated purple. In OKLCH its lightness is 42%, its chroma 0.133 and its hue 332°. Its hue sits between the warm and cool halves of the wheel. The nearest named color is Velvet (#750851), ΔE 0.056 away. White text reads best on it, at 9.29:1.
| Hue family | Purples |
| Lightness | dark (42%) |
| Chroma | moderately saturated (0.133) |
| Temperature | in between |
| Nearest name | Velvet (#750851) |
| Black text | 2.25:1 |
| White text | 9.29:1 |
Values
| HEX | #73296B |
| RGB | rgb(115, 41, 107) |
| HSL | hsl(306, 47%, 31%) |
| OKLCH | oklch(41.5% 0.133 332.2) |
Contrast
WCAG 2 contrast ratios are the conformance target: AA needs 4.5:1 for body text and 3:1 for large text, AAA needs 7:1. APCA Lc values are supplementary guidance from the WCAG 3 drafts.
| Pair | WCAG 2 | Result | APCA | APCA guidance |
|---|---|---|---|---|
| White text on #73296B | 9.29:1 | AAA | Lc -95.2 | Preferred for body text |
| Black text on #73296B | 2.25:1 | Fails | Lc 13.2 | Not readable |
| #73296B text on white | 9.29:1 | AAA | Lc 90.8 | Preferred for body text |
| #73296B text on black | 2.25:1 | Fails | Lc -11.5 | Not readable |
Tints and shades
A 50–950 scale built in OKLCH: the hue is held, lightness follows a Tailwind v4-like curve, and every step is kept inside the sRGB gamut. This color sits at step 800.
-
Step 50
50
#FAF3F9
oklch(97.1% 0.011 330.1)
-
Step 100
100
#F3E5F1
oklch(93.6% 0.022 330.3)
-
Step 200
200
#EBCFE6
oklch(88.5% 0.044 331.9)
-
Step 300
300
#DFAED7
oklch(80.8% 0.078 331.9)
-
Step 400
400
#CE82C3
oklch(70.7% 0.125 332.2)
-
Step 500
500
#BF60B3
oklch(63% 0.159 332.2)
-
Step 600
600
#AA449F
oklch(55.6% 0.172 332)
-
Step 700
700
#923488
oklch(49% 0.162 332.2)
-
Step 800
800 (this color)
#73296B
oklch(41.5% 0.133 332.2)
-
Step 900
900
#60295A
oklch(37.7% 0.104 331.7)
-
Step 950
950
#381934
oklch(26.9% 0.064 332.2)
#73296B with color blindness
Simulated with the Machado et al. (2009) model. ΔE is how far the color moves: below about 0.02 you would not notice a change.
| Vision | Seen as | Shift (ΔE) |
|---|---|---|
| Protanopia (no red cones) | #26406D | 0.139 |
| Deuteranopia (no green cones) | #3E4B69 | 0.122 |
| Tritanopia (no blue cones) | #782F46 | 0.069 |
| Achromatopsia (no color) | #474747 | 0.134 |
Harmonies
Hue rotations in OKLCH that keep this color's lightness and chroma.
Complementary
The opposite hue (180°).
- #73296B
#73296B
oklch(41.5% 0.133 332.2)
- #005C2C
#005C2C
oklch(41.6% 0.109 152.1)
Analogous
Neighbouring hues, 30° either side.
Split complementary
The two hues beside the complement (150° and 210°).
Triadic
Three hues spaced 120° apart.
Palettes with this color
Curated palettes that contain a color within ΔE 0.04 (OKLab) of #73296B, closest first.
Similar named colors
The eight closest entries in our named color list, with their ΔE distance.
- Velvet #750851 ΔE 0.056
- Rich Purple #720058 ΔE 0.056
- Purple #800080 ΔE 0.061
- Red Purple #820747 ΔE 0.071
- Grape Purple #5D1451 ΔE 0.074
- Dark Magenta #8B008B ΔE 0.079
- Mulberry #920A4E ΔE 0.081
- Wine #80013F ΔE 0.081
Use #73296B in your product
Turn it into light and dark UI roles checked for contrast, then export to Tailwind v4, shadcn/ui, CSS or design tokens.