#732967
Closest named color: Velvet (#750851). oklch(41.3% 0.13 334.6), rgb(115, 41, 103).
Aa
White text reads best on this color (9.36:1).
About this color
#732967 is a dark, moderately saturated purple. In OKLCH its lightness is 41%, its chroma 0.130 and its hue 335°. Its hue sits between the warm and cool halves of the wheel. The nearest named color is Velvet (#750851), ΔE 0.052 away. White text reads best on it, at 9.36:1.
| Hue family | Purples |
| Lightness | dark (41%) |
| Chroma | moderately saturated (0.130) |
| Temperature | in between |
| Nearest name | Velvet (#750851) |
| Black text | 2.24:1 |
| White text | 9.36:1 |
Values
| HEX | #732967 |
| RGB | rgb(115, 41, 103) |
| HSL | hsl(310, 47%, 31%) |
| OKLCH | oklch(41.3% 0.13 334.6) |
Contrast
WCAG 2 contrast ratios are the conformance target: AA needs 4.5:1 for body text and 3:1 for large text, AAA needs 7:1. APCA Lc values are supplementary guidance from the WCAG 3 drafts.
| Pair | WCAG 2 | Result | APCA | APCA guidance |
|---|---|---|---|---|
| White text on #732967 | 9.36:1 | AAA | Lc -95.3 | Preferred for body text |
| Black text on #732967 | 2.24:1 | Fails | Lc 13.0 | Not readable |
| #732967 text on white | 9.36:1 | AAA | Lc 91.0 | Preferred for body text |
| #732967 text on black | 2.24:1 | Fails | Lc -11.4 | Not readable |
Tints and shades
A 50–950 scale built in OKLCH: the hue is held, lightness follows a Tailwind v4-like curve, and every step is kept inside the sRGB gamut. This color sits at step 800.
-
Step 50
50
#FAF3F8
oklch(97.1% 0.01 335.5)
-
Step 100
100
#F4E5F0
oklch(93.7% 0.022 334.9)
-
Step 200
200
#ECCFE5
oklch(88.5% 0.043 334.3)
-
Step 300
300
#E0AFD5
oklch(81% 0.076 334.3)
-
Step 400
400
#CF83BF
oklch(70.8% 0.121 334.8)
-
Step 500
500
#C061AF
oklch(63.1% 0.155 334.4)
-
Step 600
600
#AB449A
oklch(55.5% 0.169 334.6)
-
Step 700
700
#933584
oklch(49.1% 0.158 334.5)
-
Step 800
800 (this color)
#732967
oklch(41.3% 0.13 334.6)
-
Step 900
900
#612957
oklch(37.7% 0.102 334.7)
-
Step 950
950
#391933
oklch(27% 0.064 334.7)
#732967 with color blindness
Simulated with the Machado et al. (2009) model. ΔE is how far the color moves: below about 0.02 you would not notice a change.
| Vision | Seen as | Shift (ΔE) |
|---|---|---|
| Protanopia (no red cones) | #284069 | 0.137 |
| Deuteranopia (no green cones) | #404A65 | 0.119 |
| Tritanopia (no blue cones) | #782E44 | 0.065 |
| Achromatopsia (no color) | #464646 | 0.131 |
Harmonies
Hue rotations in OKLCH that keep this color's lightness and chroma.
Complementary
The opposite hue (180°).
- #732967
#732967
oklch(41.3% 0.13 334.6)
- #005B30
#005B30
oklch(41.4% 0.104 154.2)
Analogous
Neighbouring hues, 30° either side.
Split complementary
The two hues beside the complement (150° and 210°).
Triadic
Three hues spaced 120° apart.
Palettes with this color
Curated palettes that contain a color within ΔE 0.04 (OKLab) of #732967, closest first.
Similar named colors
The eight closest entries in our named color list, with their ΔE distance.
- Velvet #750851 ΔE 0.052
- Rich Purple #720058 ΔE 0.054
- Red Purple #820747 ΔE 0.065
- Purple #800080 ΔE 0.066
- Grape Purple #5D1451 ΔE 0.072
- Wine #80013F ΔE 0.075
- Mulberry #920A4E ΔE 0.077
- Merlot #730039 ΔE 0.083
Use #732967 in your product
Turn it into light and dark UI roles checked for contrast, then export to Tailwind v4, shadcn/ui, CSS or design tokens.